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Skills

  • Customer data analysis via ServiceNow
  • Customer engagement strategies
  • Customer demographics
  • Market segment analysis
  • Copywriting expertise
  • Cross-functional team collaboration
  • Sales forecasting
  • Content scheduling tools like ServiceNow
  • Campaign development
  • Lead nurturing through email sequences

Work Experiences

  • Collaborated with the data science team to define and track customer personas, improving targeting by 60% for 2023.
  • Increased credibility and client awareness by creating technical and non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
  • Achieved 5 social media mentions.
  • Aligned marketing strategies with product roadmaps.
  • Achieved an increase in open rates by 53%.
  • Collaborated with the sales team on promotional strategies, contributing to a 13 revenue boost in 2018.
  • Analyzed marketing performance data.
  • Assisted in managing digital ad budgets for paid social and developed strategies that reduced cost-per-click by 22%.
  • Achieved revenue growth in 2024.
  • Collaborated on content creation for company blog posts, increasing traffic by 81% in just 6 months.

Summaries

  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Adept intern with hands-on experience.
  • Marketing Representative Intern who is dynamic and has 12 years of experience in risk assessment.
  • Accomplished this within 10 months.
  • Costs were consistently reduced while profits were increased.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Expert in system sales and Workday promotions, with a keen eye for detail and the ability to exceed profit targets.
  • Ability to devise innovative strategies.
  • Boosted customer engagement by 40%.

Accomplishments

  • Developed and executed a lead generation strategy that delivered a 54% increase in potential customers.
  • Worked with ServiceNow to analyze customer data and adjust ad spend, resulting in a cost reduction of 49%.
  • Worked on refining a customer journey map to optimize touchpoints and increase conversion by 37% across all platforms.
  • Worked with a team to create video content for Tableau, improving engagement rates by 60%.
  • Leveraged graphic design tools in collaboration with designers to create cohesive brand marketing assets.
  • Used Google Analytics to analyze website behavior, which reduced bounce rates by 50%.
  • Utilized Microsoft Excel to increase the impact of digital ad spend, optimizing conversion rates by 30%.
  • Helped improve landing page conversions by 26% through A/B testing and optimizations.
  • Worked cross-functionally with the design team to create visually appealing marketing materials for a multi-channel campaign.
  • Collaborated with the product team to improve customer feedback loops, facilitating 2 user testing sessions per month.

Affiliations

  • American Association of Advertising Agencies (4A's)
  • Salesforce Certification for Marketing Professionals
  • Society of Women Engineers
  • Women in Digital program
  • Society of Human Resource Management
  • American Marketing Association (AMA) - local initiative
  • Digital Analytics Association (DAA)
  • Certified Digital Marketing Professional (CDMP) – Meridian
  • Association for Supply Chain Management (APICS)
  • International Association of Administrative Professionals

Certifications

  • ServSafe
  • Google Tag Manager Fundamentals Certification
  • Certified Marketing Professional (CMP)
  • SEO Fundamentals Certification by SEMrush
  • Simplilearn Advanced Social Media Certification
  • Facebook Certified Digital Marketing Associate
  • Google Ads Search Certification
  • Certified Business Analysis Professional (CBAP)
  • Google Ads Video Certification
  • Certified Social Marketing Associate by Hootsuite

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