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Skills

  • Competitor benchmarking
  • Client relations
  • Customer service
  • Crisis communication management
  • Fundraising expertise
  • Process equipment
  • Team Leadership
  • Copywriting and editing
  • Reputation management
  • Stakeholder engagement

Work Experiences

  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Achieved a 27% improvement in campaign performance metrics.
  • Achieved a 37% conversion rate increase.
  • Had an excellent attendance record and was always on time for work.
  • Championed the development of a cross-platform remarketing campaign that resulted in a 30% conversion rate increase for Microsoft Excel.
  • Conducted competitive market research to guide a successful product repositioning strategy, increasing sales by 3%.
  • Built and maintained relationships with trade press.
  • Achieved a 56% increase in sales.
  • Achieved results in several months.
  • Advised top-tier executives on reputation management strategies, elevating their profiles during high-stakes public appearances and press events.

Summaries

  • Accomplished Marketing and PR professional.
  • Achieved a 37% sales increase over expectations.
  • Costs were consistently reduced while profits were increased.
  • Achieved favorable outcomes in high-stakes situations.
  • Coordinated sponsored events.
  • Boosted brand engagement by 25% in key markets.
  • Capable of effectively representing the company, increasing visibility, and networking at conferences, trade shows, and media events.
  • Marketing and Public Relations Consultant with 10 years of experience in search of a challenging, growth-oriented position.
  • Achieved results through expert press release writing and media outreach.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.

Accomplishments

  • Led a PR crisis management effort that preserved Harbor & Co.'s reputation, avoiding an estimated loss of $121,000.
  • Created and managed a lead generation framework for Ironclad Systems, increasing qualified leads by 52% in one year.
  • Advised clients on restructuring PR strategies, which improved media coverage by 41% in the past year.
  • Resolved product issue through consumer testing.
  • Implemented a lead nurturing strategy, reducing the sales cycle by 49% and increasing average sales value by $54,000.
  • Negotiated contracts with key influencers, which increased social media reach by 8 followers and engagement by 41% in several months.
  • Monitored and reported on market and competitor trends, providing actionable insights that improved the company's market position by 64%.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Optimized SEO strategies, resulting in a 34% increase in organic website traffic, boosting total conversions by 18.
  • Collaborated with team of 2 in the development of system.

Affiliations

  • Professional Association for Customer Engagement (PACE)
  • American Marketing Association (AMA)
  • Digital Analytics Association
  • International Council of Nurses
  • Word of Mouth Marketing Association (WOMMA)
  • International Public Relations Association (IPRA)
  • Toastmasters
  • Online Marketing Institute (OMI)
  • American Society of Safety Professionals
  • Freemason

Certifications

  • Chartered Institute of Marketing (CIM) Professional Marketing Diploma
  • Salesforce
  • Facebook Blueprint Certification
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Social Media Strategy Certification from Bootcamp by Hootsuite
  • Apple Certified Associate (ACA)
  • CompTIA Network+
  • Google Tag Manager Fundamentals Certification
  • Statement of Accomplishment: Crisis Management – Coursera
  • Cisco Certified Network Associate (CCNA)

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