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Skills

  • MS Office
  • Problem resolution
  • Fundraising expertise
  • Event planning and coordination
  • Relationship development
  • Trade show representation
  • Campaign strategy development
  • Communications
  • Supervision
  • Social media marketing

Work Experiences

  • Attracted coverage from over 3 top-tier news outlets.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Accomplished results within one year.
  • Accomplished this within 6 months.
  • Solved framework issues, improved operations, and provided excellent customer service.
  • Achieved positive media coverage post-incident.
  • Achieved a 25% increase in engagement.
  • Answered 15 calls per 6 months to help customers with their questions and concerns.
  • Conducted competitive market research to guide a successful product repositioning strategy, increasing sales by 3%.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.

Summaries

  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Assisted Summit Group in navigating a major PR crisis.
  • Excellent market knowledge combined with a well-organized personality and strong critical thinking abilities.
  • Consistently delivers engaging marketing plans.
  • Achieved favorable media outcomes.
  • Creative Marketing and Public Relations professional.
  • Experienced metric leader with a track record of leading teams, gaining industry support, and collaborating with media professionals.
  • Boosted client website traffic by 85% within three years.
  • Boosted brand mentions with a comprehensive media approach.
  • Boosted click-through rates by 82%.

Accomplishments

  • Developed actionable media training sessions that led to Beacon Labs's enhanced media handling skills, improving interview success rates by 61%.
  • Coordinated 10 sponsored events, securing $10,000 in partnerships and driving a 73% increase in per-event attendance.
  • Executed digital audits and optimization strategies for client websites, resulting in a 62% increase in page load speeds and user satisfaction.
  • Advised on strategic partnership acquisitions that boosted total brand impressions by 5 in 2019.
  • Generated QR-driven engagement campaigns, which increased physical-to-digital interactions at events by 78%.
  • Designed and implemented a mentoring program for marketing interns, improving job placement rates by 68% post-program completion.
  • Resolved product issue through consumer testing.
  • Guided a successful entry into new markets by refining media outreach strategies, capturing 56% share of voice in that region.
  • Collaborated with team of 2 in the development of system.
  • Developed a messaging framework that aligned with the company’s mission and values, improving media responses by 22%.

Affiliations

  • Chartered Institute of Marketing (CIM)
  • American Advertising Federation (AAF)
  • Internet Marketing Association (IMA)
  • Professional Association for Customer Engagement (PACE)
  • Business Marketing Association (BMA)
  • Digital Analytics Association
  • Toastmasters
  • Content Marketing Institute (CMI)
  • Freemason
  • Healthcare Public Relations and Marketing Society (HPRMS)

Certifications

  • Certified ScrumMaster® (CSM®) for Marketing Projects
  • Certified Strategic Communications Management Certificate by PRSA
  • Project Management Professional (PMP) Certification from PMI
  • Certified Communications Management Professional (SCMP) 2022
  • Cisco Certified Internetwork Expert (CCIE)
  • PR Campaign Metrics: Measurement Certificate from Harbor & Co.
  • Chartered Institute of Marketing (CIM) Professional Marketing Diploma
  • Facebook Blueprint Certification
  • Project Management Professional (PMP)
  • Certified Public Accountant (CPA)

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