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Skills

  • Graphic design
  • Campaign development
  • Marketing dashboard creation using HubSpot
  • Keyword research and targeting
  • Data-driven decision making
  • Customer relationship management (CRM) systems integration
  • Campaign management
  • Competitive analysis and benchmarking
  • Marketing automation tools integration
  • Analytics and seo

Work Experiences

  • Increased credibility and client awareness by creating technical and non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
  • Conducted A/B testing on landing pages.
  • Attained 16% customer adoption rate.
  • Constructed and presented customized proposals and marketing consulting services to Miscellaneous clients, helping close deals worth $5.
  • Combined paid search, email, social media, and video content.
  • Updated initiative procedures to address data collection and analysis issues, resulting in process.
  • Planned and executed events and marketing programs that resulted in 2 times the number of qualified leads that were expected.
  • Collaborated with web developers to integrate ecommerce tracking, which helped attribute $10 in revenue to digital marketing channels.
  • Collaborated with SAP development team on go-to-market strategies, resulting in a successful launch and 13% customer adoption rate.
  • Achieved a 71% increase in user click-throughs.

Summaries

  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Collaborated with stakeholders.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Adept at integrating marketing automation tools with CRM systems, enabling streamlined lead handling processes and more accurate conversion tracking.
  • Achieved $9 revenue growth.
  • Internet Marketing Consultant with 11 years of successful project management and budget management experience.
  • Excellent attention to detail as well as a creative mindset.
  • Collaborated with stakeholders to deliver consistent, highly optimized digital marketing results that drive both brand awareness and revenue growth.
  • Boosted site traffic by 84%.
  • Conducted benchmarking to identify growth opportunities.

Accomplishments

  • Managed a successful product launch that leveraged email, PPC, and influencer partnerships to generate over 7 pre-sales within 11 weeks.
  • Leveraged Google Analytics to analyze user behavior on website, providing insights that informed 7 critical design changes leading to faster customer journey times.
  • Optimized PPC advertising on Google Ads, resulting in a 58% decrease in cost-per-click (CPC) and a 77% increase in click-through rates (CTR).
  • Established an affiliate marketing program, building relationships with partners to increase web traffic by 85%.
  • Conveyed data-backed insights on user behavior through heatmaps and A/B testing recommendations, increasing average session duration by 31%.
  • Improved client online brand’s visibility by optimizing local SEO efforts, leading to a 70% increase in local search traffic within 4 months.
  • Documented and resolved procedure which led to standard.
  • Designed and executed an SEO strategy that increased organic traffic by 67% and improved search ranking positions for 6 core keywords.
  • Presented digital marketing strategy recommendations to client leadership teams, helping secure framework for marketing over the next 2015.
  • Developed influencer marketing program, collaborating with key industry figures to expand reach and generate 13 new leads in program launch.

Affiliations

  • LinkedIn Marketing Solutions Community
  • American Marketing Association
  • Search Engine Optimization (SEO) Professionals Group
  • American Society for Content Creators (ASCC)
  • Society of Women Engineers
  • National Association of Social Workers
  • Professional Association for Customer Engagement (PACE)
  • Mobile Marketing Association (MMA)
  • Association of Information Technology Professionals
  • American Marketing Association (AMA)

Certifications

  • Bing Ads Accredited Professional Certification, 2015
  • Facebook Certified Creative Strategy Professional 2021
  • Display & Video 360 Certification 2015
  • Certification in Data Driven Marketing and Analytics - Vantage
  • Certified A/B Testing and Conversion Optimization Professional Northwind
  • Certification in Influencer Marketing Strategies - Summit Group
  • LinkedIn Certified Marketing Expert - 2021
  • Cisco Certified Internetwork Expert (CCIE)
  • Pinterest Advertising Certification - Vantage
  • CompTIA Security+

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