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Skills

  • Budgeting and Allocation 
  • Staff management
  • Product development
  • Communications
  • Process improvement
  • Customer service
  • Conversion rate optimization
  • Business operations
  • Budgets
  • Market Positioning

Work Experiences

  • Increased Tableau sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Achieved a 85% improvement in client satisfaction ratings.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Miscellaneous clients.
  • Analyzed performance data from email and social media campaigns.
  • Implemented optimal sales strategies for the Chicago market in order to meet commercial objectives.
  • Achieved 21% higher conversion rates.
  • Analyzed behavior patterns for email targeting.
  • Achieved growth over a 9-month span.
  • Sold and distributed over $11 worth of Salesforce.
  • Assisted in developing A/B testing protocols for email campaigns, leading to a 34% improvement in click-through rates.

Summaries

  • Costs were consistently reduced while profits were increased.
  • Achieved 65% improvement in click-through rates.
  • Employees are motivated to perform at their best by a hardworking team builder.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Assisted in implementing the company’s new CRM system.
  • Adept at event promotion.
  • Achieved a $13 revenue boost.
  • Integrated Marketing Intern is a multi-talented Integrated Marketing Intern who is consistently rewarded for planning and operational improvements.
  • Ambitious Integrated Marketing Intern experienced in managing multifaceted marketing campaigns, delivering compelling content for digital platforms, and driving brand consistency across all channels.

Accomplishments

  • Worked closely with PR and external stakeholders to coordinate product launch efforts, generating over 6 earned media mentions.
  • Assisted with the creation of internal documents and training materials, enabling smoother onboarding for new team members, reducing onboarding time by 8%.
  • Contributed to the planning and execution of multi-tiered marketing campaigns, leading to 16% increase in overall customer conversions.
  • Collaborated with the content writing team to create engaging blog posts, increasing average social shares by 73%.
  • Improved paid advertising ROI by 16% by adjusting bidding strategies and refining target audience segmentation in Power BI.
  • Presented detailed performance reports to senior management, highlighting key KPIs that drove framework.
  • Worked on collaborative A/B testing for marketing email templates, improving open rates by 30% over 6 months.
  • Partnered with the sales team to develop email nurturing programs that delivered 42% increase in lead qualification rates.
  • Implemented changes to UI/UX through customer feedback, improving navigation experience and reducing cart abandonment by 77%.
  • Gathered and assessed user feedback during product beta testing, helping the team prioritize key features for the final product launch.

Affiliations

  • Lions Club
  • LinkedIn Learning Member – Completed courses on digital content creation
  • American Marketing Association
  • Interactive Advertising Bureau (IAB) Certificate in digital marketing operations
  • Direct Marketing Association (DMA) Email Optimization Course
  • Society for Marketing Professional Services (SMPS) active participant
  • Marketing Mentor Network Member for guidance in campaign strategy development
  • Global Alliance for Digital Marketing Certification for compliance standards
  • Alumni Network for standard Internship Program in Marketing and Advertising
  • Freemason

Certifications

  • CompTIA A+ Technician
  • Mailchimp Foundations Certification
  • Certified Public Accountant
  • Google Certified Professional Cloud Architect
  • Certified Business Analysis Professional (CBAP)
  • Google Mobile Sites Certification - 2023
  • Google Ads Search Certification
  • LinkedIn Marketing Strategy Certification
  • Hootsuite Social Marketing Certification
  • CompTIA Network+

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