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Skills

  • Market Analysis
  • Content calendar management
  • Marketing and advertising
  • Performance data analysis
  • P&L Management
  • Communications
  • MS Office
  • Branded collateral creation
  • Client communication
  • Budgeting

Work Experiences

  • Achieved a 43% reduction in cost-per-click (CPC).
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Acted as a liaison between digital marketing and legal teams.
  • Achieved 21% higher conversion rates.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Oversaw the launch of 4 new products in order to increase market share and generate revenue of $4.
  • Applied findings to community management strategy.
  • Increased Tableau sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Analyzed performance data from email and social media campaigns.
  • Achieved a 77% decrease in spend.

Summaries

  • Analytical Integrated Marketing Intern.
  • Integrated Marketing Intern is a multi-talented Integrated Marketing Intern who is consistently rewarded for planning and operational improvements.
  • Ambitious Integrated Marketing Intern.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Adept at event promotion.
  • Achieved a 73% rise in retention.
  • Achieved 65% improvement in click-through rates.
  • Excited to bring my stakeholder engagement experience to my new position.
  • Prepared to bring 12+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.

Accomplishments

  • Partnered with the sales team to develop email nurturing programs that delivered 42% increase in lead qualification rates.
  • Optimized website content through keyword research and metadata analysis, increasing site visibility on search engines by 78%.
  • Oversaw the execution of a weekly content calendar, enabling consistent brand communication that resulted in 12% increase in user engagement.
  • Assisted in driving lead generation by optimizing landing pages and CTAs, resulting in a 84% increase in form submissions.
  • Developed unique email marketing campaigns which led to an increase of 68% in click-through rate and generated 13 new leads.
  • Collaborated with design and UX teams to significantly improve landing page performance, reducing bounce rates by 69%.
  • Conducted competitive analysis in the digital marketing space, and proposed strategies that improved brand positioning within Miscellaneous marketplace.
  • Enhanced marketing funnel by implementing retargeting strategies, which led to a 63% increase in customer retention.
  • Helped refine in-house style guides and SEO best practices, ensuring content consistency and enabling the company to rank higher in 5 search categories.
  • Utilized Google Analytics and other tools to evaluate website performance, identifying key insights that led to an increase in session duration by 62%.

Affiliations

  • International Council of Nurses
  • Content Writers Network extensive involvement in website copy optimization
  • Hootsuite Social Media Marketing Certification achieved in 2024
  • Public Relations Society of America (PRSA) Associate Member since 2021
  • International Association of Administrative Professionals
  • Society of Human Resource Management
  • Society for Marketing Professional Services (SMPS) active participant
  • University Marketing Association (UMA) participant since 2022
  • Association for Computing Machinery
  • Jaycees

Certifications

  • Twitter Flight School Video Badge Certification
  • Moz SEO Essentials Certification
  • Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute
  • Project Management Professional (PMP)
  • Google Fundamentals of Digital Marketing Certification
  • SHRM Certified Professional (SHRM-CP)
  • Salesforce
  • SEMrush SEO Fundamentals Certification
  • Google Display & Video Ads Certification
  • Cisco Certified Internetwork Expert (CCIE)

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