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Skills

  • Story development and brand management
  • Thought leadership content development
  • MS Office
  • Product forecasts
  • Publishing expertise
  • Editorial Calendar Development
  • Event planning
  • Exceptional copywriter
  • Public relations
  • Budget development and management

Work Experiences

  • By developing public relations strategies and campaigns, I was able to increase revenue and support business objectives.
  • Budgets in excess of $9 were planned and managed by me.
  • Kept track of everything.
  • Raised the stakes.
  • Did some research.
  • Made a decision.
  • Managed
  • Was in charge of a team of 12 product managers, which I mentored, developed, and managed.
  • Incorporated
  • All communicators in metric organization were given editorial and brand guidelines, which I established and communicated to them.

Summaries

  • Dependable
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Versatile
  • Public Relations Associate is a talented Public Relations Associate who excels at working with a variety of stakeholders to determine audience interest and develop strategic go-to-market communication plans that align with the company's business priorities and initiatives.
  • Motivated individual.
  • Customer-focused
  • Public Relations Associate who is results-oriented and has 18 years of experience developing multi-channel marketing strategies.
  • Focused on customer service
  • Within Advertising, senior Public Relations Associate and outstanding performer in workflow optimization and data analysis.
  • Professional in digital marketing with sales, marketing, and account management experience.

Accomplishments

  • Produced engaging press kits for framework that secured placements in 3 major publications, resulting in a 28% increase in positive brand mentions.
  • Organized and led press conferences for standard, attended by 8 media outlets, resulting in 9 impressions across online and print platforms.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Drafted, edited, and distributed press releases that resulted in press coverage in 11 major industry publications.
  • Documented and resolved procedure which led to standard.
  • Led PR initiatives for national market entry into Phoenix, securing 8 high-impact media placements and increasing brand awareness by 56%.
  • Developed influencer-targeted outreach campaigns that led to collaborations with 6 top influencers and increased brand mentions by 65%.
  • Analyzed competitors’ PR activities in Advertising, identifying gaps and securing 10 new strategic media engagements.
  • Collaborated with team of 17 in the development of category.
  • Drafted and distributed press materials for standard, significantly improving message clarity and reaching a broader audience.

Affiliations

  • Toastmasters
  • Society for Human Resource Management (SHRM) - Member, Communications Division
  • International Association of Administrative Professionals
  • Social Media Examiner’s Annual Social Media Summit Attendee
  • Rotary International
  • Society of Women Engineers
  • Association for Women in Communications (AWC)
  • Latin American Communication Association (ALAIC)
  • Association of Information Technology Professionals
  • Jaycees

Certifications

  • Google Data Studio Certification for PR Analysis
  • CompTIA A+ Technician
  • Media Training Certificate from Adobe Creative Suite
  • ServSafe
  • Blogger and Influencer Relations Certification from HubSpot
  • PR Professional Certification by CIPR
  • SHRM Senior Certified Professional (SHRM-SCP)
  • LinkedIn Marketing Solutions Fundamentals Certification
  • Content Marketing Specialist Certification from DigitalMarketer
  • Crisis Communications Certificate by PRSA

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