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Skills

  • Review of contracts
  • Training program design
  • Account management
  • Cross-departmental collaboration
  • Sales reporting
  • Product promotion through social media
  • Customer feedback system development
  • Floral sales forecasting
  • Direct sales
  • Extensive personal network

Work Experiences

  • Increased retail sales volume in my assigned territory by 8% through strategic budgeting and product promotion.
  • Cut costs by 15% through client and distributor price negotiations.
  • Worked with internal teams and suppliers to assess costs in relation to expected market price points and create structures to meet profit goals.
  • Worked with the advertising department to ensure that advertising messages and retail incentives were consistent.
  • Managed a team of 16 people who sold procedure products and services worth more than $2.
  • Met sales and service targets of $7 by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships.
  • Made recommendations to improve brand effectiveness and product benefits, which resulted in 11 long-term accounts being secured in one year.
  • Established long-term business growth by building relationships with customers and the community.
  • Kept track of the performance of the sales team, analyzed sales data, and reported findings to the area managers.
  • Cut 6 months spending by 2% by using HubSpot to create effective budgets.

Summaries

  • Accomplished Floral Sales Planner with a proven track record of reducing inventory costs by 67% and maximizing vendor relationships, securing savings of $13 annually.
  • Strategic and analytical, with a motivating leadership style and experience in forming new network connections, marketing products, and expanding territories.
  • Accomplished Floral Sales Planner driven to lead sales teams to achieve record-setting revenue gains. Manage 13+ accounts, generating more than $14 in revenue per several months.
  • Manage 15+ accounts with a revenue of more than $14 per several months.
  • Tenacious manager with a strategic and analytical approach to problem-solving, customer acquisition, and profit goals.
  • Achieved $14 in annual savings on transportation.
  • Accomplished Floral Sales Planner.
  • Floral Sales Planner with 9 years of successful team leadership and process improvement experience.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Strict Floral Sales Planner with program supervisory experience of 13 years.

Accomplishments

  • Documented and resolved initiative which led to process.
  • Analyzed competitor pricing and adjusted product offerings accordingly, contributing to a 23% sales growth in highly competitive markets.
  • Optimized floral sales presentation materials for field sales representatives, resulting in a 53% higher B2B purchase orders.
  • Generated 31% increase in B2B bulk floral orders by creating tailored corporate gift packages and promotional pricing.
  • Implemented an automated inventory system to track floral stock levels, reducing waste by 67% while improving product freshness rotations.
  • Increased floral subscription revenue by $17 each quarter through targeted upsell strategies implemented during the seasonal changes.
  • Introduced an innovative cross-selling strategy that increased accessories sales (vases, cards, etc.) by 69%. This was later adopted across 2 regional stores.
  • Launched a digital catalog highlighting customized floral arrangements, contributing to 65% greater engagement from corporate clients.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Created and led a customer acquisition campaign tied to local flower festivals, culminating in a 63% attendance boost and direct sales increase.

Affiliations

  • Corporate Event Planners Academy
  • Association for Computing Machinery
  • Retail Council of initiative
  • Professional Retail Sales Management Association (PRSMA)
  • Global Society for Wedding and Event Planning (GSWEP)
  • International Association of Floral and Event Designers (IAFD)
  • National Retail Federation (NRF)
  • Freemason
  • Society of American Florists (SAF)
  • Retail and Floral Consultant Network

Certifications

  • Google Analytics Certification for Retail Traffic Optimization
  • Sustainable Floral Practices Certification - Summit Group
  • Floral Design Certificate - standard
  • Certified Pricing Professional (CPP) - Ironclad Systems
  • Salesforce
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Certified Public Accountant
  • Certified Florist (CF) - Cedar Works
  • Certified Business Analysis Professional (CBAP)
  • Certified Floral Arranger - Brightline

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