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Skills

  • Content strategy and creation
  • P&L Management
  • Communications
  • Client communication
  • MS Office
  • Organization
  • Creative briefing and direction
  • Product development
  • Market Positioning
  • Consumer Insights Analysis

Work Experiences

  • Achieved a 45% enhancement in campaign ROI.
  • Achieved 76% higher product placement.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Achieved 43% under budget.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Achieved a 23% sales uplift.

Summaries

  • Adept at utilizing consumer insights.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • With exceptional Miscellaneous expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Achieved 39% growth in e-commerce revenue.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Accomplished marketer focused on sustainability.
  • Foods Marketing Manager with 17 years of successful stakeholder engagement and project management experience.
  • Expert at keeping track of trends and seizing new opportunities.
  • Boosted revenues by $3.
  • Boosted overall customer satisfaction by 54%.

Accomplishments

  • Developed a geo-targeting strategy for the West Coast that helped achieve a 80% rise in location-specific brand engagement.
  • Collaborated with team of 3 in the development of standard.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Supported a procedure drive using influencer marketing, successfully increasing 70% by 49% in the Southwest within 9 weeks.
  • Developed in-depth branding guidelines for new product line, resulting in a 71% recognition increase in ServiceNow within 10 months.
  • Documented and resolved metric which led to initiative.
  • Collaborated with cross-functional teams to drive 51% revenue growth by identifying high-value customer segments and creating tailored digital marketing strategies.
  • Implemented a feedback loop from customer data, improving an underperforming loyalty program and driving 78% repeat customer purchases.
  • Implemented A/B testing using initiative, improving click-through rates by 38% on ecommerce site promotions.
  • Orchestrated global product launch in the Southeast, securing 80% market share and exceeding projected sales targets by 21% in 2020.

Affiliations

  • Jaycees
  • National Association of Social Workers
  • Participant in Nielsen’s Consumer Insights and Data Analytics Conferences
  • Participant in Global Retail Executive Leadership Programs
  • Active member of the Promotion Marketing Association (PMA)
  • Involved with the Multicultural Foodservice & Hospitality Alliance
  • American Marketing Association
  • Affiliate of the National Retail Federation (NRF)
  • Certified Brand Manager by the Marketing Research Association (MRA)
  • Freemason

Certifications

  • SHRM Senior Certified Professional (SHRM-SCP)
  • Apple Certified Associate (ACA)
  • SHRM Certified Professional (SHRM-CP)
  • Certified Marketing Management Professional (CMMP) – Northwind
  • Certified PR and Communications Professional (CPRP) – 2019
  • Tableau Desktop Specialist Certification – 2020
  • Google Marketing Platform Certification - 2016
  • Certified Public Accountant
  • Content Marketing Certification by Coursera – 2015
  • Certified Professional in Marketing Management (CPMM) - Ironclad Systems

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