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Skills

  • Pricing strategies
  • Start-up background
  • Brand development
  • Content marketing strategy
  • Strategy development
  • Public relations
  • Team Leadership
  • Fluent in French
  • Microsoft Office Suite expert
  • Channel strategy

Work Experiences

  • Kept track of expenses and reported on client budgets using Salesforce spreadsheets.
  • Advised management on how to communicate with employees and customers about organizational changes.
  • Organized promotional events and trade shows and took part in them.
  • Produced reports detailing updates and wrote professional business correspondence.
  • Was a regular attendee at Executive Team meetings.
  • Generated $11 in sales by utilizing social media websites.
  • Was in charge of project deadlines and milestones from start to finish.
  • Defined and tracked the effectiveness of campaigns and adjusted strategies as needed.
  • 8 speeches for company executives per three years were written by me.
  • Managed communications with external and internal stakeholders throughout the incident lifecycle.

Summaries

  • Creates and implements effective promotions that are targeted at specific audiences.
  • Communications Director with 4 years of marketing, advertising, and public relations experience.
  • Marketing collateral for trade shows, sales meetings, and senior management is created by a creative marketing coordinator.
  • Marketing Director with extensive experience in positioning, pricing, and go-to-market strategies.
  • Energetic standard professional with a strong background in engineering messages and the preparation of supporting professionally written materials to improve company image.
  • Deadline-driven, high-energy person.
  • Adobe Photoshop and Adobe InDesign skills are required.
  • Global experience and a deep understanding of other cultures are available.
  • Looking for a new job where my strong work ethic and excellent communication skills will be valued.
  • Internal and external communications, social media, blogging, and editorial media relations professional with 5 years of experience.

Accomplishments

  • Researched competitive landscapes and presented findings that helped secure a 27% greater share of voice in the marketplace.
  • Documented and resolved category which led to metric.
  • Optimized social media channels by deploying a tailored growth strategy, resulting in a 22% increase in follower count and engagement within 18 months.
  • Revamped social media strategies that led to 54% follower growth across all platforms and significantly elevated overall online engagement.
  • Guided the execution of multi-agency PR campaigns, leading to earned media coverage in 14 major publications and increasing online mentions by 29%.
  • Revitalized employee communication avenues, enhancing the open rate of internal emails to 15% and improving overall information flow.
  • Established a crisis communications playbook that minimized brand reputation damage and reduced negative news coverage by 22% within one year.
  • Devised a customer communications protocol in response to the launch of Tableau, resulting in 59% increase in customer satisfaction.
  • Implemented corporate social responsibility (CSR) communication strategies that increased stakeholder engagement by 70% during initiative.
  • Overhauled executive communication strategy, driving a 28% increase in engagement on LinkedIn and other social media platforms.

Affiliations

  • Communication Leadership Exchange (CLE)
  • Society for Human Resource Management (SHRM) – member specializing in employee communication
  • Rotary International
  • National Association of Government Communicators (NAGC)
  • European Association of Communication Directors (EACD)
  • Corporate Communication International (CCI)
  • American Advertising Federation (AAF)
  • Social Media Club (SMC)
  • International Customer Management Institute (ICMI)
  • Society of Women Engineers

Certifications

  • Media Relations and PR Advanced Certification - program
  • SHRM Senior Certified Professional (SHRM-SCP)
  • ServSafe
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Speech & Media Trainer - category
  • First Aid/CPR Certified
  • Certified Public Accountant
  • Executive Certification in Global Strategic Communication - The George Washington University
  • Certified Professional in Crisis Communication (CPCC) - framework
  • Integrated Marketing Communications Certificate - procedure

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