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Skills

  • Adobe Creative Cloud
  • Database management
  • Bounce rate reduction strategies
  • Deliverability analysis and improvement
  • Advanced segmentation using Workday
  • Conversion Rate Optimization (CRO)
  • List growth strategies
  • Copywriting expertise
  • Email deliverability and IP reputation management
  • Graphic design

Work Experiences

  • Tracked system data and tweaked marketing campaigns, which resulted in a 13% increase in sales.
  • Planned and executed events and marketing programs that resulted in 14 times the number of qualified leads that were expected.
  • Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.
  • Conducted A/B testing on subject lines.
  • Assisted in creating email content calendars.
  • Achieved 57% retention improvement.
  • Automated reporting via HubSpot.
  • Increased credibility and client awareness by creating technical and non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
  • Achieved a 38% increase in post-click conversions.
  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.

Summaries

  • Clear understanding of project management and process improvement as well as quality assurance training.
  • Boosted overall engagement.
  • Accomplished Email Marketing Analyst.
  • Specialist in creative marketing who is eager to work with high-profile clients.
  • Costs were consistently reduced while profits were increased.
  • Achieved a 81% lift in conversion rates year-on-year.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Achieved 35% growth in open rates.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Adept at enhancing email subject lines and content.

Accomplishments

  • Collaborated with team of 10 in the development of procedure.
  • Resolved product issue through consumer testing.
  • Partnered with creative and content teams to optimize email assets, resulting in a 34% increase in engagement rates across 13 campaigns.
  • Strategized retargeting efforts with personalized email content to convert abandoned cart users; succeeded in reclaiming 79% of potential lost revenue.
  • Developed custom email templates in category adhering to brand guidelines, improving campaign consistency and audience recognition by 34%.
  • Monitored and controlled sender reputation management tools, leading to 54% improvement in domain health and email deliverability.
  • Introduced a streamlined approval process for email campaigns, reducing turnaround time by 14 days and increasing campaign readiness by 70%.
  • Collaborated with data analysis team to optimize segmentation strategy, resulting in a 72% increase in campaign relevance and overall customer satisfaction.
  • Trained 13 junior team members on email platform Microsoft Excel, improving workflow efficiency and time-to-launch new email campaigns by 16%.
  • Led comprehensive email deliverability audits and implemented improvements that boosted inbox placement by 30%, enhancing overall campaign performance.

Affiliations

  • HubSpot Email Marketing Certification
  • HubSpot User Group (HUG) Network
  • Society of Human Resource Management
  • Digital Analytics Association (DAA)
  • Association for Computing Machinery
  • Freemason
  • Rotary International
  • Salesforce Email Studio Certification
  • International Council of Nurses
  • Agile Marketing Certification

Certifications

  • Project Management Professional (PMP)
  • Certified Klaviyo Partner
  • Cisco Certified Internetwork Expert (CCIE)
  • Automation Specialist Certification by ServiceNow
  • OMCP: Advanced Email Marketing Certification
  • Certified Anti-Spam & Deliverability Best Practices method
  • Braze Certified Email Marketer 2015
  • Advanced Copywriting Certificate – framework
  • Certified Public Accountant
  • ServSafe

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