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Skills

  • Time management
  • Facebook expertise
  • Adobe Creative Cloud
  • Client communication strategy
  • Supervision
  • Customer engagement
  • Problem resolution
  • First Aid/CPR
  • Process improvement
  • Campaign development

Work Experiences

  • Collaborated with cross-functional teams.
  • Kept track of product development and audience feedback in order to adjust marketing and promotion campaigns as needed.
  • Tracked sales and effectiveness of metric campaigns to improve department planning and initiatives.
  • Achieved event attendance surges from 12 to 16.
  • Created rules, contracts, and revenue-generating strategies for contests and sweepstakes.
  • Achieved 14 consecutive years of event success without delays.
  • Achieved 72% media coverage.
  • Created dynamic, modern, and effective process marketing materials using Microsoft Excel.
  • Worked with accountholders and representatives to resolve issues and keep over 10 three years customers happy.
  • Worked with media representatives to ensure that special events were covered effectively.

Summaries

  • Expertise in market research, forecasting, and assessing client needs.
  • Director with excellent market sense who is forward-thinking, driven, and skilled.
  • Campaign development, branding strategies, and ad management are all areas where I excel.
  • Proven track record of dealing with customer complaints in a courteous and professional manner while closing sales and generating leads.
  • Senior Account Manager with a track record of critical thinking and revenue maximization.
  • Senior Account Executive with 18 years of experience who is self-starting.
  • Clear understanding of process improvement and cross-functional collaboration as well as data analysis training.
  • Account Executive with a thorough understanding of strategic planning and a strong desire to increase sales in order to maximize company revenue.
  • Within Miscellaneous, senior Event Account Manager and outstanding performer in budget management and project management.
  • Costs were consistently reduced while profits were increased.

Accomplishments

  • Strategically negotiated and secured discounted vendor rates, saving the company approximately $9 on annual event-associated costs.
  • Developed and maintained strategic relationships with key stakeholders, vendors, and clients, optimizing services and reducing lead times by 71%.
  • Collaborated with team of 14 in the development of metric.
  • Enhanced client engagement through regular event briefs and planning updates, resulting in a 73% improvement in overall service satisfaction.
  • Achieved 78% increase in client retention through seamless event execution and post-event evaluations.
  • Partnered with internal creative teams to deliver high-quality event branding and promotional material, resulting in an increase in attendee engagement by 74% on social platforms.
  • Implemented a structured event proposal strategy that improved client approval rates by 56%, securing repeat business over 2019.
  • Increased event-generated revenue by 54% by deploying innovative pricing packages and expanding service offerings across multiple locations.
  • Documented and resolved method which led to framework.
  • Managed an annual budget of $7 for multiple large-scale events, ensuring all projects were delivered within financial constraints, saving the company 41% in overhead costs.

Affiliations

  • Society of Women Engineers
  • International Council of Nurses
  • American Medical Informatics Association
  • Rotary International
  • Event Marketing Institute (EMI)
  • Certified Digital Event Strategist (CDES) Certification
  • American Society of Association Executives (ASAE)
  • Event Service Professionals Association (ESPA)
  • American Institute of Certified Planners (AICP)
  • American Marketing Association

Certifications

  • Certified Business Analysis Professional (CBAP)
  • Certified Marketing Event Specialist (CMES)
  • Event Planning and Management Certification (EPMC) - Northwind
  • Advanced Certified Facilitator (ACF) – Beacon Labs
  • Certified Event Designer (CED) - Northwind
  • Certified Hospitality Marketing Executive
  • Google Certified Professional Cloud Architect
  • SHRM Certified Professional (SHRM-CP)
  • Certified Salesforce Administrator
  • Certified Incentive Travel Professional (CITP)

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