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Skills

  • Contract negotiation
  • Supervision
  • Stakeholder engagement
  • Increasing public awareness
  • Project management
  • Business operations
  • Market trends knowledge
  • Key account management
  • Cross-functional team collaboration
  • Employee training

Work Experiences

  • Examined existing advertisements and marketing materials to ensure consistency across multiple platforms, yielding framework.
  • Planned and submitted marketing department budgets totaling $15.
  • Achieved a Excellence Award for exceptional service delivery.
  • Collaborated with Event Account Manager and Event Account Manager on campaign planning, design, implementation, and evaluation.
  • Achieved Employee of the Year for consistently exceeding client expectations by delivering high-impact events with a 32% positive feedback rating on post-event surveys.
  • Collaborated with cross-functional teams.
  • Achieved high ratings in post-event evaluations.
  • Automated follow-ups.
  • Achieved results within the first six months.
  • Kept track of product development and audience feedback in order to adjust marketing and promotion campaigns as needed.

Summaries

  • Early adopter of industry trends and strategies, which results in consistently fresh and innovative ideas.
  • Advanced Salesforce and Adobe Creative Suite abilities.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Dedicated to exceeding Miscellaneous customer expectations.
  • Proven track record of dealing with customer complaints in a courteous and professional manner while closing sales and generating leads.
  • Expertise in market research, forecasting, and assessing client needs.
  • Team leadership, client relations, and risk assessment led campaigns that resulted in positive feedback and exponentially increased interaction from target audience members.
  • Strengths in project management and stakeholder engagement backed up by Miscellaneous training.
  • Event Account Manager with 18 years of successful vendor management and quality assurance experience.
  • Conflict resolution and process sales techniques are among my skills.

Accomplishments

  • Created tailored sales pitches that addressed key client pain points, increasing upsell conversion rates by 29% across all managed accounts.
  • Documented and resolved method which led to framework.
  • Led the end-to-end planning and execution of 7 conferences, ensuring achievement of KPIs, including budget adherence and attendee satisfaction scores of 43%.
  • Consistently met and exceeded performance targets, contributing to an overall client referral rate of 75% over 6 months.
  • Secured sponsorship deals totaling $4, resulting in revenue growth and enhanced service offerings at corporate events.
  • Led the account management of 17 high-profile clients, consistently achieving a client satisfaction rating of 38% over 2018.
  • Partnered with internal creative teams to deliver high-quality event branding and promotional material, resulting in an increase in attendee engagement by 74% on social platforms.
  • Delivered high-impact sales presentations to potential clients, converting 41% into long-term partnerships.
  • Successfully managed a portfolio of 14 corporate accounts, with a focus on delivering customized event solutions within budgetary constraints.
  • Championed the adoption of new project management tools, improving team collaboration and meeting event planning deadlines 21% faster.

Affiliations

  • Event Service Professionals Association (ESPA)
  • American Medical Informatics Association
  • Content Marketing Institute (CMI)
  • National Association of Social Workers
  • Certified Event Designer (CED) Program
  • Events Industry Council (EIC)
  • International Association of Conference Centers (IACC)
  • Society of Women Engineers
  • Society for Incentive Travel Excellence (SITE)
  • Society of Government Meeting Professionals (SGMP)

Certifications

  • Certified Marketing Event Specialist (CMES)
  • Risk Management Certification in Event Planning Beacon Labs
  • Certified Virtual Event Planner (CVEP)
  • Certified Business Analysis Professional (CBAP)
  • Cvent Event Management Certification
  • Certified Public Accountant (CPA)
  • Certified Salesforce Administrator
  • ServSafe
  • Certified Hospitality Sales Professional (CHSP)
  • Certified Hospitality Marketing Executive

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