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Skills

  • Video promotions
  • Event planning
  • Quality standards
  • Increasing public awareness
  • Social media management
  • Customer engagement
  • Competitor analysis
  • Time management and prioritization
  • Budget management and cost reduction
  • Relationship development

Work Experiences

  • Achieved a revenue uplift of $7.
  • Achieved 16% higher sales than forecasted.
  • Updated team protocols in order to streamline marketing procedures and improve promotion release timing.
  • Conducted post-promotion analysis to optimize future strategies, leading to a 16% increase in overall return on investment.
  • Achieved a 6 return on ad spend (ROAS).
  • Assessed promotional outcomes.
  • Created process promotions that resulted in category.
  • Acquired new clients in 2016.
  • Created dynamic, modern, and effective framework marketing materials using QuickBooks.
  • Created social media and framework campaigns to increase sales of a newly released QuickBooks.

Summaries

  • Exceptional track record of increasing revenue and employee productivity.
  • Known for great salesmanship and excellent customer service.
  • Campaign development, branding strategies, and ad management are all areas where I excel.
  • Proven track record of dealing with customer complaints in a courteous and professional manner while closing sales and generating leads.
  • Capable of organizing events, creating competitions, and creating strategic plans.
  • Senior Account Executive with 16 years of experience who is self-starting.
  • Understanding how to boost revenue, productivity, and customer satisfaction in a metric company.
  • Senior Account Manager with a track record of critical thinking and revenue maximization.
  • Proven leader with a track record of achievement and metric abilities.
  • Account Executive with a thorough understanding of stakeholder engagement and a strong desire to increase sales in order to maximize company revenue.

Accomplishments

  • Performed competitor analysis that informed adjustments to promotional offers, improving sales performance by 39% month over month.
  • Successfully introduced targeted discounts and promotions, contributing to a 77% increase in repeat customer sales.
  • Facilitated long-term strategic planning of promotional efforts that boosted lead-to-customer conversion rates by 52% over three years.
  • Developed a promotional partnership with framework, growing brand followership on social media by 16% over the past year.
  • Communicated with 16 cross-functional departments to align objectives, ensuring promotional activities supported overall company growth goals.
  • Collaborated with external PR agencies to secure media coverage for promotional events, generating 14 in free publicity.
  • Collaborated with team of 14 in the development of framework.
  • Managed a portfolio of 6 promotional campaigns that directly contributed to a 70% revenue growth for the company.
  • Led the creative direction for promotional campaigns, resulting in a 21% increase in brand engagement and positioning within the Miscellaneous.
  • Led a cross-functional team to successfully launch a promotional campaign that increased customer acquisition by 4% over two years.

Affiliations

  • Founding Member of Digital Media Promotions Council Atlanta
  • Member of Womxn in Marketing and Promotional Initiatives
  • Membership with the National Association for Multi-Ethnicity in Communications (NAMIC)
  • Certified ROI Professional from International Institute for ROI (IIR)
  • Guest Speaker at Conference on Marketing Innovation and Promotions 2021
  • American Society of Safety Professionals
  • Rotary International
  • Toastmasters
  • Certified Promotions Specialist (CPS) Certification from PPAI
  • International Council of Nurses

Certifications

  • Digital PR and Brand Management Certificate by the Public Relations Society of America (PRSA)
  • Certified in Public Relations (CPR) by PRSA
  • CompTIA Network+
  • First Aid/CPR Certified
  • Facebook Blueprint Certification
  • Interactive Advertising Bureau (IAB) Digital Media Buying & Planning Certification
  • Adobe Certified Expert (ACE) in Creative Cloud
  • Certified Event Planning Specialist (CEPS)
  • Project Management Professional (PMP) by program
  • Certified Professional in Management (CPM) from the American Management Association (AMA)

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