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Skills

  • Customer service
  • Customer segmentation and targeting
  • Organization
  • Regulatory compliance
  • Campaign management
  • Go-to-market strategy development
  • Resource Allocation Optimization
  • Customer engagement strategies
  • Co-op marketing program management
  • Process improvement

Work Experiences

  • Oversaw the launch of 14 new products in order to increase market share and generate revenue of $16.
  • Achieved a 19% increase in sales.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Achieved Employee of the Year for excellence in retail activation.
  • Achieved results over several months.
  • Achieved a 57% reduction in agency fees.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Miscellaneous clients.
  • Achieved $14 incremental growth.
  • Achieved 53% higher sell-through rates.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.

Summaries

  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved a 83% increase in conversion rates.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Achieved a 16% improvement in channel performance.
  • Director of Trade Marketing is a proactive and innovative Director of Trade Marketing with 14 years of experience converting sales leads and managing multiple territories.
  • Achieved 58% improvement in retailer knowledge.
  • Accomplished Director of Trade Marketing.
  • Accomplished trade marketing strategist with a demonstrated ability to implement automation tools, improving campaign accuracy and reducing turnaround time by 29%.
  • Accomplished Director of Trade Marketing with a history of pioneering co-op marketing programs, delivering sales growth of 68% with strategic retail partners.
  • Excited to bring my client relations experience to my new position.

Accomplishments

  • Achieved a 74% increase in sell-through for key seasonal products by implementing geographically adapted trade marketing strategies.
  • Collaborated with team of 8 in the development of category.
  • Resolved product issue through consumer testing.
  • Delivered a OSHA project management framework which reduced trade marketing execution time by 80% across key regions.
  • Led a successful cross-channel marketing strategy that achieved a 16% increase in wholesale orders for new product lines across Columbus.
  • Developed a comprehensive in-store engagement toolkit optimizing customer interactions at point-of-sale, leading to a 81% increase in completed transactions.
  • Redesigned trade marketing strategy for framework, resulting in $16M of incremental revenue growth within 18 months.
  • Documented and resolved system which led to metric.
  • Orchestrated end-to-end execution of category, resulting in 57% higher retailer participation and product shelf space expansion by 2%.
  • Collaborated with national sales teams to implement customer-centric engagement tactics, driving 85% increase in key account penetration.

Affiliations

  • Association for Computing Machinery
  • Consumer Goods Forum (CGF)
  • National Association of Social Workers
  • In-Store Marketing Institute (IMI)
  • International Trade Council (ITC)
  • American Institute for Packaging and the Environment (AMERIPEN)
  • American Marketing Association (AMA)
  • Rotary International
  • Association for Supply Chain Management (APICS)
  • Academy of Marketing Sciences (AMS)

Certifications

  • Certified Agile Marketer from system
  • Certified Trade Marketing Professional (CTMP) from initiative
  • Certified Trade Manager (CTM) from Brightline
  • Google Certified Professional Cloud Architect
  • Advanced Digital Marketing Strategies Certification from Lakeside Partners
  • Advanced Strategic Planning and Business Management from Wharton 2015
  • Google Analytics Individual Qualification (GAIQ)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Google Digital Marketing & eCommerce Certification
  • Project Management Professional (PMP)

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