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Skills

  • Co-op marketing program management
  • Cross-functional collaboration
  • Organization
  • Client communication
  • Customer engagement strategies
  • P&L Management
  • Influencer and Media Channel Partnership
  • Supervision
  • Data-driven decision making
  • Regulatory compliance

Work Experiences

  • Orchestrated program and procedure advertising campaigns to drive marketing efforts.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Assessed trade promotion effectiveness across channels, recommending optimizations that yielded a 54% cost savings on future campaigns.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Aligned pricing with market demand.
  • Increased Workday sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Miscellaneous clients.
  • Achieved Employee of the Year for excellence in retail activation.

Summaries

  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Achieved a 34% acceleration in product adoption.
  • Competent marketing manager with a track record of driving business growth through the implementation of program strategies.
  • Costs were consistently reduced while profits were increased.
  • With exceptional Miscellaneous expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Achieved a 53% rise in brand awareness.
  • Accomplished trade marketing strategist with a demonstrated ability to implement automation tools, improving campaign accuracy and reducing turnaround time by 29%.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Achieved 41% under budget.

Accomplishments

  • Optimized trade marketing resource allocation, resulting in a 19% year-on-year increase in promotional effectiveness across the Atlanta region.
  • Leveraged NPS and CSAT scores to pivot trade marketing activities, improving retailer satisfaction and increasing partner collaboration by 61%.
  • Optimized in-store customer journey mapping which achieved a 84% improvement in conversion rates at retail points of sale.
  • Collaborated with team of 8 in the development of category.
  • Orchestrated end-to-end execution of category, resulting in 57% higher retailer participation and product shelf space expansion by 2%.
  • Developed a comprehensive in-store engagement toolkit optimizing customer interactions at point-of-sale, leading to a 81% increase in completed transactions.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Collaborated with external partners to create customized promotional strategies, driving specific category sales up by 40% within two years.
  • Introduced new competitive market assessment protocols that resulted in faster go-to-market strategies and outpacing competitors by 81% in 2024.
  • Introduced innovative customer touchpoint assessments, enhancing brand interaction metrics and improving retailer satisfaction by 76%.

Affiliations

  • American Medical Informatics Association
  • International Trade Council (ITC)
  • Toastmasters
  • Society of Women Engineers
  • Society of Human Resource Management
  • Council of Supply Chain Management Professionals (CSCMP)
  • Association for Supply Chain Management (APICS)
  • Promotion Optimization Institute (POI)
  • American Society of Safety Professionals
  • American Institute for Packaging and the Environment (AMERIPEN)

Certifications

  • Kellogg Executive Program on Marketing Strategy - 2022
  • CompTIA Network+
  • Retail Management Certification from National Retail Federation (NRF)
  • Google Certified Professional Cloud Architect
  • SHRM Certified Professional (SHRM-CP)
  • Certified in B2B Marketing Analytics from Asana
  • American Marketing Association (AMA) Certified Professional Marketer (CPM)
  • Certified in Promotional Strategy & Campaign Execution (CPSCE)
  • Project Management Professional (PMP) – Project Management Institute (PMI)
  • Apple Certified Associate (ACA)

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