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Skills

  • Problem resolution
  • Public and media relations
  • Cross-functional collaboration
  • Marketing and advertising
  • Budgeting and Allocation 
  • Brand development
  • Strategic planning
  • Communications
  • Budget optimization and cost reduction
  • Organization

Work Experiences

  • Sold and distributed over $13 worth of SAP.
  • Presentations, trend reports, kitted assets, and product data sheets were among the creative sales tools I developed.
  • Achieved a $181,000 reduction in marketing expenses through strategic investments in automation and analytics platforms.
  • Achieved a 83% return on ad spend (ROAS).
  • Achieved a 24% increase in brand recognition.
  • Achieved results within 13 months.
  • Achieved a reduction of 11 weeks.
  • Achieved results in 2023.
  • Implemented marketing strategies that resulted in a customer base growth of 2%.
  • Created innovative and targeted collateral to support overall branding objectives.

Summaries

  • Accomplished marketing leader with 17 years of experience in overseeing full-scale branding efforts, resulting in significant market share growth across the Southwest. Adept at driving brand equity through creative content strategies.
  • Leader who is detail-oriented, attentive, and decisive.
  • Accomplished marketing leader with deft expertise in securing high-value media placements resulting in $144,000 of earned media coverage.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the method business.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Achieved $22,000 revenue growth.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.

Accomplishments

  • Developed content strategies that increased organic reach by 72% utilizing SEO and social media best practices.
  • Utilized system to optimize campaigns, achieving an ROI improvement of 61% on paid media efforts.
  • Collaborated with interdisciplinary teams to launch Vantage campaign, increasing customer acquisition by 64% year-over-year.
  • Fostered relationships with media outlets, securing partnerships that earned Cedar Works coverage in 8 top-tier publications.
  • Managed a marketing budget of $245,000, achieving 79% cost savings while boosting campaign engagement across multiple platforms.
  • Collaborated with team of 15 in the development of metric.
  • Led a 3-person marketing department, aligning creative direction with business objectives to deliver 82% year-over-year growth.
  • Implemented a competitive benchmarking process, directly leading to a 63% improvement in customer perception and engagement.
  • Documented and resolved process which led to initiative.
  • Directed influencer partnerships that delivered $165,000 worth of exposure and a 26% increase in brand trust metrics.

Affiliations

  • Corporate Executive Board (CEB) Marketing Leadership Council – Exchanged knowledge and strategies on global brand consistency across various industries.
  • Association of Information Technology Professionals
  • Chartered Institute of Marketing (CIM) – Pursued continuous education in content curation, marketing trends, and organizational brand behavior.
  • B2B Marketing Forum – Joined breakout groups on innovating business-to-business branding strategies to align with emerging market needs.
  • Content Marketing Institute – Regularly attended webinars discussing trends in content creation and implementation within brand marketing.
  • Rotary International
  • National Retail Federation (NRF) – Took part in discussions around innovative brand strategies tailored to retail merchandising and customer loyalty growth.
  • Society of Women Engineers
  • Business Marketing Association (BMA) – Focused on methods for integrating traditional and digital techniques within B2B contexts.
  • Young Presidents’ Organization (YPO) – Participated in leadership development programs related to crafting high-performing brand campaigns.

Certifications

  • SHRM Certified Professional (SHRM-CP)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Cisco Certified Network Associate (CCNA)
  • Certified Digital Marketing Professional (CDMP) from the Digital Marketing Institute
  • SAFe 5.0 Product Owner/Product Manager Certification
  • American Marketing Association Certified Professional Marketer (AMA-PCM)
  • Content Strategy for Professionals Certification (Beacon Labs)
  • Professional Certified Marketer (PCM) in Brand Management - American Marketing Association
  • Facebook Blueprint Certification in Advanced Media Management
  • CompTIA Security+

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