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Skills

  • First Aid/CPR
  • PeopleSoft
  • Campaign management
  • Team management
  • Process improvement
  • Marketing and advertising
  • Communications
  • Data-driven decision making
  • Cross-functional collaboration
  • Organization

Work Experiences

  • Achieved 62% ahead of forecasted revenue.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Achieved results within 13 months.
  • Achieved industry-leading results for method customers through implemented.
  • Achieved results within 2018.
  • Achieved a 55% boost in social media impressions.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Miscellaneous clients.
  • Adjusted brand messaging.

Summaries

  • Achieved impactful results.
  • Professional with experience in brand management and social media engagement who is results-oriented and collaborative.
  • Achieved $100,000 in annual sales growth.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Within Miscellaneous, senior Director of Brand Marketing and outstanding performer in client relations and project management.
  • SEO content creation, social media audience engagement, and brand management are all skills I have.
  • Achieved $233,000 of earned media coverage.
  • Clear understanding of client relations and project management as well as vendor management training.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.

Accomplishments

  • Orchestrated seasonal product launches, driving a 54% increase in year-over-year sales within the Miscellaneous.
  • Developed and executed 15 high-impact, multi-channel marketing campaigns that contributed to a $239,000 revenue increase within the past year.
  • Worked with product teams to fine-tune messaging, resulting in a 24% increase in conversion rates across all digital channels.
  • Spearheaded a cross-channel digital campaign that drove 41% more leads within 18 months.
  • Influenced global brand strategy that helped increase market share in the Pacific Northwest by 40%.
  • Supervised the creation of 4 pieces of branded content with a focus on enhancing customer engagement and brand loyalty.
  • Led a 3-person marketing department, aligning creative direction with business objectives to deliver 82% year-over-year growth.
  • Documented and resolved process which led to initiative.
  • Successfully placed 15 media stories, generating a total of $77,000 worth of earned media and enhancing brand visibility.
  • Developed content strategies that increased organic reach by 72% utilizing SEO and social media best practices.

Affiliations

  • American Marketing Association (AMA) – Served as an active member and contributed to the latest discussions on digital marketing trends and brand development.
  • Institute of Practitioners in Advertising (IPA) – Attended annual seminars on global brand management and best practices for consistency across regions.
  • Global Brand Management Alliance – Joined teams creating frameworks for international brand cohesion and consistent messaging execution.
  • Digital Marketing Institute (DMI) – Completed advanced certifications across several marketing disciplines, including CRM and multichannel strategy development.
  • Freemason
  • International Council of Nurses
  • Business Marketing Association (BMA) – Focused on methods for integrating traditional and digital techniques within B2B contexts.
  • American Society of Safety Professionals
  • Association of Information Technology Professionals
  • Association for Computing Machinery

Certifications

  • Display & Video 360 Certification standard
  • Certified Public Accountant (CPA)
  • SAFe 5.0 Product Owner/Product Manager Certification
  • Hootsuite Social Media Marketing Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Public Accountant
  • Google Tag Manager Fundamentals Certification
  • CompTIA A+ Technician
  • Strategic Leadership for Corporate Identity initiative
  • Crisis Communication Specialist Certification Brightline

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