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Skills

  • Marketing and advertising
  • Dinner service planning
  • Competitive market analysis
  • Cross-functional team collaboration
  • Product testing
  • Team management
  • Corporate Communications
  • Interpersonal and written communication
  • Budgets
  • Report writing

Work Experiences

  • Achieved a 71% higher satisfaction rate at subsequent events.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Achieved results within 2018.
  • Assisted in organizing a Austin sporting event.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Sold and distributed over $12 worth of ServiceNow.
  • Assisted in the coordination of sponsored giveaways through social media, leading to a 15% boost in follower interaction on team platforms.
  • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol.
  • Planned and executed events and marketing programs that resulted in 13 times the number of qualified leads that were expected.

Summaries

  • Financial analysis, reconciliation, mortgage collections, loan documentation, SBA liquidation, credit and risk management assessment, and customer service are all areas of expertise for me.
  • Fluent in both English and Spanish.
  • Ambitious
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Innovative
  • Dependable and courteous self-starter and team player seeking to apply previous experience to a initiative position with a forward-thinking organization.
  • Multi-tasking and self-motivated leader who designs and develops powerful print and graphic media materials with keen attention to detail, articulate communication skills, and strong aesthetic sense.
  • Ability to complete tasks accurately despite interruptions and competing demands has been demonstrated.
  • Determined sales and marketing professional with 7 years of experience in procedure industry.
  • Demonstrated ability to cultivate relationships with key retail clients in order to expand client accounts and maintain business growth.

Accomplishments

  • Optimized in-stadium fan engagement promotions, successfully increasing fan participation by 84% across 5 home games.
  • Analyzed fan behaviors to develop data-driven fan engagement strategies that contributed to a 22% increase in game day participation.
  • Assisted in the execution of a lead generation strategy for a promotional campaign, resulting in 15% more ticket sales across one year.
  • Developed fan-centric social media marketing strategies, resulting in enhanced fan engagement and a 30% increase in total followers.
  • Designed social media content for team launches across 9 sports teams, fostering a 25% increase in platform followers during the promotion.
  • Increased sales 3% over one year.
  • Supported the design and release of digital campaigns around team events, leading to a 79% increase in ticket sales over 10 games.
  • Orchestrated digital media partnerships and content schedules contributing to 77% higher visibility for Northwind sponsors in 2016.
  • Improved lead conversion by 56% by streamlining sports marketing campaigns for e-commerce-based team gear.
  • Developed content strategies for 9 sports-themed social media campaigns, contributing to a site traffic increase of 75% within one year.

Affiliations

  • National Association of Intercollegiate Athletics (NAIA) – Marketing Intern
  • International Institute of Sport Marketing
  • National Basketball Marketing Association (NBMA) Fellow
  • National Sports Forum Marketing Ambassador
  • Association for Computing Machinery
  • Association for Women in Sports Media (AWSM)
  • Toastmasters
  • Association for Supply Chain Management (APICS)
  • Sports Video Group (SVG) - College Sports Affiliate
  • American Advertising Federation (AAF) - Sports Marketing Community

Certifications

  • Project Management Professional (PMP)
  • CompTIA A+ Technician
  • Analytics and Insights Specialist by system
  • Sports Marketing Strategy Certification by Beacon Labs
  • Apple Certified Associate (ACA)
  • Certified Business Analysis Professional (CBAP)
  • Cisco Certified Internetwork Expert (CCIE)
  • First Aid/CPR Certified
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Google Ads Search Certification by Google

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