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Skills

  • SEO strategy development
  • Content performance analysis
  • Agile methodology for digital projects
  • Customer journey optimization
  • Cross-functional collaboration
  • Technical writing
  • MS Office
  • Process improvement
  • Organization
  • Customer Behavior Analysis

Work Experiences

  • Documented procedures and business processes and disseminated information to the right people.
  • Achieved a 82% increase in sales for Jira.
  • Conducted detailed analysis of customer behavior resulting in a 69% increase in retention across initiative.
  • Collaborated with external stakeholders.
  • Collaborated with UX teams to optimize site usability, contributing to a 54% decline in cart abandonment.
  • Built customized dashboards for operations, enabling real-time access to critical web metrics and reducing reporting time by 36%.
  • Collaborated with UX teams.
  • Automated reporting processes.
  • Increased information sharing by improving computer system interfaces.
  • Achieved a 45% lift in long-term users for Microsoft Excel.

Summaries

  • Boosted paid advertising campaign effectiveness.
  • ServiceNow and Power BI expert.
  • Costs were consistently reduced while profits were increased.
  • Proven track record of translating specific business objectives such as growth and efficiency into new system designs.
  • Over 9 end-users were taught new hardware and software tips.
  • Conducted structured performance analysis.
  • A proactive and results-oriented leader in e-commerce analytics, known for driving a 37% sales increase for ServiceNow through targeted KPIs and data insights.
  • Assesses roadmaps for optimal functions by balancing critical business and IT needs against computer system and procedural limitations.
  • Boosted overall return on investment (ROI) by 6 %.
  • Strengths in team leadership and budget management backed up by Miscellaneous training.

Accomplishments

  • Implemented user-defined events in program to better track customer engagement, driving a 19% boost in conversion rates.
  • Utilized Google Analytics and Tableau to monitor KPIs, leading to a 83% improvement in e-commerce sales over the past year.
  • Analyzed competitor performance metrics, improving the company’s positioning strategy and contributing to 84% increase in market share.
  • Worked in conjunction with the Marketing department to create a data-driven content strategy, boosting qualified leads by 40% over several months.
  • Collaborated with the UX team to analyze user navigation data, leading to a 21% reduction in bounce rate after recommendations were implemented.
  • Collaborated with the Business Intelligence team to develop custom dashboards that provided actionable insights, reducing report generation time by 78%.
  • Provided detailed reports on campaign performance using Google Data Studio, enabling the Marketing team to increase efficiency by 55%.
  • Collaborated with PPC teams to enhance ad spend efficiency, achieving a 56% higher ROAS across multiple campaigns.
  • Influenced the SEO strategy for Asana, contributing to a 36% increase in organic user sessions within three years.
  • Suggested actionable insights from A/B tests on front-end changes, resulting in a 28% lift in conversion rates across targeted segments.

Affiliations

  • International Association of Administrative Professionals
  • Google Tag Manager Fundamentals (Certification)
  • Microsoft Certified: Azure Data Fundamentals
  • International Institute of Business Analysis (IIBA)
  • HubSpot Academy - Digital Marketing Certification
  • American Medical Informatics Association
  • Digital Analytics Association (DAA)
  • Contributor to procedure on Marketing Analytics Initiatives
  • Professional Association for SQL Server (PASS)
  • Society of Human Resource Management

Certifications

  • Data-Driven Marketing Certification by CXL Institute
  • Google Tag Manager Fundamentals Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • Cisco Certified Internetwork Expert (CCIE)
  • Facebook Blueprint Certification for Media Buying
  • Certified SEO Professional by Moz
  • SQL for Data Science by Beacon Labs
  • Certified Data Governance Professional (CDGP)
  • Google Data Studio Certification
  • First Aid/CPR Certified

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