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Skills

  • Business analysis
  • Market segmentation analysis
  • Ad spend budget management
  • Regulatory compliance
  • Digital trend forecasting
  • Procedure equipment
  • Google Analytics proficiency
  • Agile methodology for digital projects
  • Project organization
  • Dashboard creation and customization

Work Experiences

  • Analyzed customer journey mapping using Tableau to identify bottlenecks, leading to a 71% reduction in bounce rates.
  • Improved and rebuilt computer systems, resulting in a 3% increase in business end-user efficiency.
  • Achieved a 74% reduction in bounce rates.
  • Used process mapping to look at the entire business flow and identify areas for improvement.
  • Went over performance benchmarks and came up with metrics to track in the future.
  • Accomplished results within the first 6 months.
  • Collaborated with external stakeholders on third-party data sharing arrangements, facilitating better-informed marketing strategies.
  • Built customized dashboards for human resources.
  • Collaborated with cross-functional teams, including Marketing and Product Development, to translate data insights into actionable business decisions.
  • Achieved $15 cost savings.

Summaries

  • Assesses roadmaps for optimal functions by balancing critical business and IT needs against computer system and procedural limitations.
  • Achieved a 36% lift in campaign engagement.
  • Within Miscellaneous, senior Digital Analyst and outstanding performer in performance reporting and risk assessment.
  • Accomplished this within 2023.
  • Specialized knowledge of how to optimize systems to meet changing needs, improve collaboration, and strengthen security.
  • Achieved a 24% increase in website traffic.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved 26% revenue growth for 2015.
  • Created actionable insights.

Accomplishments

  • Collaborated with development teams to improve SEO-related technical metrics such as page load speed, lowering the bounce rate by 34%.
  • Led an initiative to instrument event tracking that aligned directly with e-commerce objectives, resulting in an additional 55% in revenue tracking.
  • Streamlined analytics reporting processes using ServiceNow, reducing data collection and analysis time by 75%.
  • Partnered with the Product Development team to analyze user feedback data, resulting in a 10% improvement in product usability.
  • Implemented user-defined events in program to better track customer engagement, driving a 19% boost in conversion rates.
  • Documented and resolved metric which led to procedure.
  • Analyzed digital marketing trends to help forecast key performance metrics, improving campaign planning and reducing wasted spend by 53%.
  • Regularly provided in-depth ROI analysis for digital ad campaigns, helping stakeholders make informed budgetary adjustments and increase growth by 47%.
  • Influenced the SEO strategy for Asana, contributing to a 36% increase in organic user sessions within three years.
  • Developed automated monthly reporting in Workday, leading to increased cross-department visibility and reducing manual reporting time by 63%.

Affiliations

  • Project Management Professional (PMP) Certification from PMI
  • Digital Marketing Certification from Hootsuite Academy
  • Lions Club
  • Member of Society of Marketing Professional Services (SMPS)
  • Advanced User Certification from Tableau
  • Web Analytics Association (WAA)
  • Adobe Analytics Business Practitioner Certification
  • Professional Association for SQL Server (PASS)
  • Chartered Institute of Marketing (CIM)
  • Contributor to procedure on Marketing Analytics Initiatives

Certifications

  • Salesforce
  • Certified Public Accountant (CPA)
  • Certified Conversion Rate Optimization Specialist by Lakeside Partners
  • First Aid/CPR Certified
  • Cisco Certified Network Associate (CCNA)
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Business Analysis Professional (CBAP)
  • Data Science Professional Certificate by IBM
  • CompTIA A+ Technician
  • Amazon Sponsored Ads Certification

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