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Skills

  • Regulatory compliance
  • Data collection and analysis
  • Market trend analysis
  • Brand Repositioning Insights
  • Revenue forecasting
  • Tableau
  • Data-driven decision making
  • MS Office
  • Organization
  • Relationship development

Work Experiences

  • Analyzed localized market insights to influence the tailored marketing strategy, increasing regional sales growth by 83%.
  • Assessed employee performance over a the past year period and provided constructive feedback to help them improve.
  • Created budgets and prepared quotes for new products and services.
  • Devised, implemented, and tracked processes to improve long-term business success and profit margins by 11%.
  • Assessed suppliers in order to assess delivery quality, timeliness, and compliance, maintain tight cost controls, and maximize business operational efficiency.
  • Used performance data to evaluate and improve operations, as well as forecast needs and target current business conditions.
  • Achieved Excellence Award recognition.
  • Various events, such as tradeshows, seminars, and workshops, were used to engage prospects and customers.
  • Achieved a 21% decrease in time to market.
  • Looked at current operations and market trends to see where improvements could be made and where opportunities could be capitalized on.

Summaries

  • Dedicated to providing high-quality services and products.
  • Leader with an organized nature and an analytical problem-solving approach who is goal-oriented and enterprising.
  • Professional who is both energetic and poised.
  • Results-oriented, goal-oriented, and looking to apply my experience to the role of Insights Manager.
  • With forward-thinking leadership, proven skills in increasing productivity, efficiency, and bottom-line profits.
  • Successful and innovative Executive Manager with extensive experience and a track record of re-energizing and restructuring organizations, developing strategic initiatives, and seizing new business opportunities.
  • Insights Manager is a multi-talented Insights Manager who is consistently rewarded for planning and operational improvements.
  • Ability to use sound judgment and independent decision-making skills to positively impact company success.
  • Forward-thinking manager with 5 years of manufacturing project management experience.
  • Within Miscellaneous, senior Insights Manager and outstanding performer in cross-functional collaboration and process improvement.

Accomplishments

  • Optimized lead management pipelines, shortening the sales cycle by 75% and increasing conversion rates by 58%.
  • Extracted, analyzed, and compiled data from customer surveys, resulting in a $8 increase in revenue by aligning products with user preferences.
  • Analyzed sales metrics and customer feedback to recommend pricing adjustments, resulting in a 81% increase in market share within Portland.
  • Created customer journey maps that contributed to a 19% increase in customer satisfaction over three years.
  • Automated performance reporting dashboards that reduced manual workload by 14 hours weekly, increasing efficiency for the insights team.
  • Collaborated with the business intelligence team to design and integrate new KPI tracking methods, improving business unit performance by 80%.
  • Collaborated with outside vendors to perform a competitive analysis in 2017, resulting in a high-impact pricing decision that gained a 29% advantage in the market.
  • Directed customer analytics efforts to refine multi-channel marketing campaigns, resulting in a 28% increase in lead-to-customer conversion rates.
  • Developed and implemented a customer segmentation strategy that increased lead conversion by 36% over three years.
  • Developed key data integration strategies that saved the company 7 hours in manual data entry and improved reporting efficiency.

Affiliations

  • International Institute for Analytics (IIA)
  • American Statistical Association (ASA)
  • American Association for Public Opinion Research (AAPOR)
  • International Association of Administrative Professionals
  • Academy of Marketing Science (AMS)
  • Predictive Analytics World (PAW)
  • Jaycees
  • European Society for Opinion and Marketing Research (ESOMAR)
  • International Association for the Measurement and Evaluation of Communication (AMEC)
  • Institute of Electrical and Electronics Engineers (IEEE) – Big Data Analytics Special Interest Group

Certifications

  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Consumer Insights Professional (CCIP) by Insights Association
  • Market Research Society (MRS) Advanced Certificate in Market & Social Research
  • Qualtrics XM Certification
  • CompTIA A+ Technician
  • Certification in Customer Journey Mapping
  • Apple Certified Associate (ACA)
  • Project Management Professional (PMP)
  • CompTIA Security+
  • Salesforce

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