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Skills

  • Keyword Research and SEO for Social Media
  • PPC campaign management
  • Social media strategy development
  • Influencer outreach and partnership management
  • A/B Testing for Ad Campaigns
  • Trendspotting and Campaign Adjustments
  • User-generated content campaigns
  • Twitter Growth Hacking Strategies
  • Lead Generation through Facebook and Instagram Ads
  • Creating Visual Content with framework

Work Experiences

  • Crafted a data-driven reporting system for paid social media campaigns.
  • Created multi-platform campaigns.
  • Crafted a data-driven reporting system for all paid social media campaigns, resulting in a 31% decrease in cost-per-click over the past year.
  • Created paid social media ad campaigns.
  • Addressed negative brand mention.
  • Designed and optimized Instagram Stories.
  • Collaborated with a remote creative team to craft visually appealing graphics for Instagram, which led to a 3% increase in engagement rate in Seattle.
  • Annual events were implemented by me.
  • Authored and published 15 blog posts.
  • Coordinated with cross-functional teams to develop and execute a multi-channel social strategy resulting in 5 new followers in 2018.

Summaries

  • Achieved 16% growth in YouTube subscribers.
  • Adept at driving social media conversions.
  • Certified Social Media Marketing Specialist.
  • Boosted overall campaign results through content curation.
  • Achieved results within 6 months.
  • Achieved a 40% improvement in click-through rates.
  • Crafted and implemented social strategies for product launches.
  • Consistently delivered projects under budget.
  • Achieved a 46% rise in visibility for key posts.
  • Comprehensive understanding of Google Analytics.

Accomplishments

  • Managed and optimized a $239,000 social media ad campaign, resulting in 27% higher ROI than projected across Facebook and Instagram.
  • Led Twitter and LinkedIn ad strategies to successfully target B2B audiences, increasing follower count on both platforms by 65% in 2023.
  • Orchestrated a paid social advertising project across Facebook and Instagram, achieving a 29% impression boost with a $10,000 digital spend.
  • Redesigned Facebook Ads strategy, decreasing the cost per acquisition by 74% and improving overall ROI by 37%.
  • Spearheaded a successful pride month campaign on LinkedIn and Instagram, improving engagement rates by 51%, while earning Employee of the Year.
  • Managed a Facebook Lead Generation ad campaign that drove 2 new qualified sales leads, exceeding monthly targets by 54%.
  • Introduced an automation tool for social media posts, helping decrease manual efforts by 72%, leading to more efficient content scheduling.
  • Directed influencer marketing campaigns, increasing brand mentions and follower acquisition by 65% across all key platforms.
  • Single-handedly increased YouTube subscribers by 70% within 2022, leveraging SEO-driven video descriptions and targeted content strategies.
  • Collaborated with 13 micro-influencers to increase brand awareness, driving a 83% rise in user engagements across multiple platforms.

Affiliations

  • Association of National Advertisers (ANA) Social Media Certification, focused on integrating influencers into cohesive brand narratives.
  • Certified by the American Marketing Association (AMA) for social media analytics proficiency, demonstrating expertise in campaign metrics and performance optimization.
  • Participated in the Twitter Flight School program, enhancing knowledge of paid social strategies and brand partnership structures.
  • Enrolled in Google Analytics Academy with a focus on Social Media Metrics, refining reporting on multi-channel marketing performance.
  • Certified by Hootsuite Academy on Social Media Strategy, enhancing skills in cross-platform engagement and paid media strategies.
  • Recipient of 2017 'Rising Social Media Star' award from framework for innovative brand-building campaigns.
  • Regular attendee at industry events from the Social Media Strategies Summit, staying updated on trends in social marketing and analytics.
  • Contributor to Advertising Week events, providing panel insights on viral content generation and influencer strategy development.
  • Certified StoryBrand guide, specializing in creating content that aligns brand stories with consumer needs on social platforms.
  • Member of the Word of Mouth Marketing Association (WOMMA), specializing in network-building and organic brand growth strategies.

Certifications

  • Facebook Certified Media Buying Professional by Meta 2024
  • Marketing with Instagram Stories by Jira 2020
  • Hootsuite Social Marketing Certification by Hootsuite 2023
  • Google Analytics Individual Qualification (GAIQ) by Google 2018
  • Online Marketing Certified Professional (OMCP) by Lakeside Partners 2020
  • Social Media Marketing Foundations by LinkedIn Learning 2020
  • HubSpot Social Media Certification by HubSpot 2021
  • Certified Digital Marketing Professional (CDMP) by the Digital Marketing Institute 2018
  • Pinterest Marketing Certification by Lakeside Partners 2022
  • Mastering Social Media Search Strategies by Vantage 2023

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