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Skills

  • Added Value Media Placements
  • Social media marketing
  • Media Planning Workflow Building
  • Media Time and Space Procurement
  • Nielsen
  • Client relationship management
  • Audience Segmentation and Targeting
  • KPI definition and tracking
  • Cost Savings through Media Buying
  • Buy Stewardship

Work Experiences

  • Co-managed $17 in annual media budgets, ensuring that all planned expenses aligned precisely with client-approved strategies.
  • Achieved 21% growth in organic reach.
  • Aligned media strategies with changing consumer behaviors.
  • Adjusted media buys on Workday.
  • Collaborated with creative and marketing teams.
  • Collaborated with multiple vendors to ensure seamless management of third-party media placements, exceeding KPIs for program within an Marketing and Communications vertical.
  • Collaborated with multiple vendors.
  • Assisted in the negotiation of media time and space.
  • Added value of $12 for a framework campaign.
  • Collaborated with creative and marketing teams to seamlessly integrate content and media strategies, resulting in a 57% increase in brand engagement.

Summaries

  • Assistant Media Planner with 8 years of experience.
  • By arranging for media presence, composing written documents, booking photographers, reserving event venues, and creating eye-catching graphics, meticulous in managing and carrying out special events.
  • Combined media objectives with creative content.
  • Assistant Media Planner with expertise in developing targeted A/B testing within media strategies, adjusting live campaigns for real-time improvements and increasing overall click-through rates (CTR) by 34%.
  • Adaptable Assistant Media Planner.
  • Achieved 66% improvements in organic reach.
  • Achieved results in Qmetric.
  • Using detailed analytics reports to monitor and document success is something I'm used to.
  • Achieved 23% more conversions.
  • Assistant Media Planner with expertise in A/B testing.

Accomplishments

  • Managed social media campaign execution for Ironclad Systems, increasing follower base by 82% and generating a significant lift in click-through rates on ads.
  • Developed cross-channel media plans that improved engagement rates by 74% and enhanced the user experience with more streamlined, targeted ads.
  • Supported senior planners in handling core aspects of media budgets across national campaigns, producing a 15% higher ROI than projected.
  • Improved campaign engagement rates by 15% by collaborating with creative teams for more relevant and targeted messaging across all media touchpoints.
  • Tracked and evaluated over 9 media channels to deliver comprehensive reports, achieving a 33% increase in transparency for stakeholders.
  • Led media efforts for digital and radio campaigns, driving a 37% increase in brand awareness and raising brand recall by 5%.
  • Partnered with senior strategists and clients to establish media KPIs and align media strategies across 4 campaigns, resulting in a prominent lift in goal completion.
  • Analyzed the competitive media landscape, identifying performance gaps that allowed the client to drive up closing rates by 23% across all channels.
  • Orchestrated data-driven media buying strategies that reduced cost-per-impression by 70% while maximizing campaign reach.
  • Improved brand awareness and engagement by evaluating audience demographics and optimizing content for method, garnering a 60% increase in overall campaigns results.

Affiliations

  • Association of Information Technology Professionals
  • Programmatic Advertising Certification from Brightline
  • Google Ads Certification from Summit Group
  • Media Buying Excellence Award from category in 2023
  • American Medical Informatics Association
  • American Society of Safety Professionals
  • Freemason
  • Certified Media Planner (CMP) Designation via Brightline
  • Interactive Advertising Bureau (IAB)
  • Media Planning & Buying Association (MPBA)

Certifications

  • Facebook Blueprint Certification for Media Buying
  • Cisco Certified Network Associate (CCNA)
  • Project Management Professional (PMP)
  • Certified Business Analysis Professional (CBAP)
  • CPG Data Analytics Certification by Nielsen
  • Certification in Programmatic Media Buying by system
  • Google Certified Professional Cloud Architect
  • Google Display & Video 360 Certification
  • Professional Diploma in Marketing Analytics by Ironclad Systems
  • CompTIA Network+

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