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Skills

  • PR strategy development
  • Market trend analysis
  • Cross-Channel Ad Placement Coordination
  • Adintel
  • Automation Tools for Reporting
  • Historical Media Performance Forecasting
  • Cost Savings through Media Buying
  • Campaign performance reporting
  • Media Metrics Interpretation
  • Lead Generation through Media Investments

Work Experiences

  • Attained 30% higher conversion rate.
  • Compared results to standard display campaigns.
  • Analyzed performance metrics for social media campaigns, reporting key insights and actionable steps that led to 37% growth in organic reach.
  • Collaborated with multiple vendors to ensure seamless management of third-party media placements, exceeding KPIs for program within an Marketing and Communications vertical.
  • Achieved 11% brand recall.
  • Assisted in the negotiation of media time and space.
  • Analyzed competitive landscape.
  • Had an excellent attendance record and was always on time for work.
  • Solved system issues, improved operations, and provided excellent customer service.
  • Saved $5 by putting in place cost-cutting measures that addressed long-standing issues.

Summaries

  • Achieved 66% improvements in organic reach.
  • Assistant Media Planner is a multi-talented Assistant Media Planner who is consistently rewarded for planning and operational improvements.
  • Authors speeches, press releases, and marketing materials with ease.
  • Assistant Media Planner with strong forecasting skills.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Assistant Media Planner with a passion for automation tools.
  • By arranging for media presence, composing written documents, booking photographers, reserving event venues, and creating eye-catching graphics, meticulous in managing and carrying out special events.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Within Marketing and Communications, senior Assistant Media Planner and outstanding performer in workflow optimization and performance reporting.

Accomplishments

  • Improved brand awareness and engagement by evaluating audience demographics and optimizing content for method, garnering a 60% increase in overall campaigns results.
  • Partnered with senior strategists and clients to establish media KPIs and align media strategies across 4 campaigns, resulting in a prominent lift in goal completion.
  • Forecasted media channel performance leveraging Asana, aiding in refining the media strategy which achieved a 31% efficiency improvement.
  • Monitored and adapted campaign strategies by interpreting critical media metrics such as ROI, CTR, and conversion rates for continuous optimization.
  • Improved campaign engagement rates by 15% by collaborating with creative teams for more relevant and targeted messaging across all media touchpoints.
  • Orchestrated data-driven media buying strategies that reduced cost-per-impression by 70% while maximizing campaign reach.
  • Engineered scheduling optimizations for multi-channel campaigns that resulted in a 68% increase in effective media delivery during high-impact viewer times.
  • Contributed to quarterly media reviews identifying method, which informed the upcoming strategy and saw client marketing efficiency rise by 23%.
  • Tracked and evaluated over 9 media channels to deliver comprehensive reports, achieving a 33% increase in transparency for stakeholders.
  • Managed social media campaign execution for Ironclad Systems, increasing follower base by 82% and generating a significant lift in click-through rates on ads.

Affiliations

  • Digital Marketing Bootcamp from Asana in 2015
  • International Association of Business Communicators (IABC)
  • Professional Standards Committee at program
  • Certified Internet Marketing Specialist (CIMS) - Boston
  • Online Media Project Management Award from Cedar Works
  • Society of Digital Agencies (SoDA)
  • Social Media Advertising Consortium (SMAC)
  • Media Automation Tools Certification - Asana
  • International Association of Administrative Professionals
  • American Marketing Association (AMA) - Media Specialization

Certifications

  • Advanced Campaign Management and Optimization Certification by Twitter
  • Certified Media Planner by procedure
  • Project Management Professional (PMP)
  • Certified Public Accountant (CPA)
  • Certified Business Analysis Professional (CBAP)
  • Audience Segmentation and Insights Professional Certificate by Lakeside Partners
  • Google Display & Video 360 Certification
  • SEMrush Digital Marketing Pro Certification
  • Accredited in Law & Best Practices for Digital Advertising by procedure
  • Social Media Strategy & Planning Certificate by Power BI

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