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Skills

  • Corporate Newsletter Production
  • Public Speaking & Presentation Coaching
  • Executive Messaging and Scripting
  • Audience Segmentation & Targeting
  • Stakeholder Reporting & Corporate Governance Communication
  • Data-driven communication strategies
  • Media training for executives
  • Speech writing for executives
  • Public Affairs & Government Relations
  • Message Development & Refinement

Work Experiences

  • Coordinated investor relations communication, which drove up stock price by 56% following quarterly earnings announcement.
  • Achieved a 31% media coverage boost.
  • Boosted engagement with employees during COVID-19 by crafting targeted internal communications on remote work policies.
  • Built relationships with press and influencers that led to 5 pieces of earned media coverage in Seattle market.
  • Achieved results within the past year.
  • Achieved a 33% rise in market awareness.
  • Collaborated with HR to communicate performance metrics to employees, resulting in a 84% lift in employee satisfaction survey scores.
  • Crafted crisis communication plan.
  • Achieved Top Performer for best communications strategy.
  • Authored executive talking points and speeches.

Summaries

  • Contributed to a 69% increase in positive press recognitions.
  • Communications specialist with a knack for building relationships with influencers and media, resulting in 9 earned media features in Seattle market.
  • Cross-functional communicator with expertise in CSR messaging.
  • Adept at leading rebranding campaigns.
  • Created impactful investor relations content.
  • Corporate Communications professional adept at spearheading media relations strategies, securing 4 top-tier interviews, increasing brand visibility by 31%.
  • Data-driven communications strategist with a focus on employing analytics to optimize campaign results, having improved content engagement by 19%.
  • Coached senior leaders.
  • Achieved over 78% open rates on internal newsletters.
  • Corporate Communications leader with strong crisis communication skills, minimizing negative press by 75% over 7 years through clear, concise messaging.

Accomplishments

  • Introduced a crisis communication plan, reducing response time to reputational threats by 20% and minimizing brand impact.
  • Worked cross-functionally with product and engineering teams to communicate technical updates, resulting in a 59% increase in customer understanding of new features.
  • Partnered with HR to develop employee engagement initiatives, increasing participation rates in company surveys by 38%, influencing strategic talent decisions.
  • Managed CEO communications and speechwriting, contributing to a 71% uptick in public perception and audience engagement.
  • Developed and executed external communication strategies that expanded brand awareness into 15 new markets over two years.
  • Established a proactive media campaign plan that generated 5 product reviews in key media outlets, helping drive a 11 rise in sales conversions.
  • Implemented a workplace communication platform, resulting in a 44% increase in cross-departmental collaborations within one year.
  • Enhanced presentation skills of C-Suite executives through personalized coaching, leading to 69% better audience feedback scores at major industry events.
  • Collaborated with the marketing team to devise a content strategy that increased thought leadership articles published by 63% across trade publications.
  • Secured 8 key media opportunities with high-visibility outlets, resulting in a 67% increase in online media mentions and industry presence.

Affiliations

  • Volunteered where I contributed as Communications Lead for method, encouraging employee engagement through targeted communications.
  • Regular attendee of Executive Communications Forums held by the Business Leadership Network, with a focus on transparent leadership messaging.
  • Active participant in Public Relations Society of America (PRSA), specializing in corporate communications and leadership dialogue strategies.
  • Affiliated with International Corporate Governance Network (ICGN), staying informed on the intersection of communications and corporate governance.
  • Attended Media Relations and Corporate Communications Summit 2023, learning the latest trends in CSR communications and media relations.
  • Completed the Content Strategy Certification from initiative, improving skills in executing editorial planning for international companies.
  • Completed Digital Marketing Certificate from Northwind, enhancing skills in SEO and content hub management.
  • Member of Corporate Rebrand Advisory Panel, providing insights on brand identity and internal messaging strategies.
  • Member of the Content Marketing Institute, specializing in corporate content creation and strategy.
  • Committee Member, method, for a CSR-focused communications initiative, leading efforts in media coordination and community engagement.

Certifications

  • Certificate in Employee Communications Strategy - Northwind
  • Certified Crisis Communication Specialist (CCCS) - International Crisis Management Conference (ICMC)
  • Google Analytics for Beginners – Google Analytics Academy
  • Non-Profit Marketing & Communications Certification - process
  • Certification in Media and Public Relations - Summit Group
  • Certified Strategic Communications Professional (SCP) - Cedar Works
  • HubSpot Content Marketing Certification
  • Public Relations Society of America (PRSA) Accreditation in Public Relations (APR)
  • Certified Professional in Corporate Communications (CPCC) - Meridian
  • Project Management Professional (PMP) - Summit Group

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