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Skills

  • Content marketing strategy
  • Data Analysis for Measuring Communication Success
  • Search Engine Optimization (SEO) for Corporate Content
  • Content Strategy & Editorial Planning
  • Strategic communication planning
  • Cross-cultural communication skills
  • Internal Communication Effectiveness
  • Content Hub Development & Management
  • Digital Communication Tools Implementation
  • Influencer/Industry Relations

Work Experiences

  • Boosted engagement with employees during COVID-19 by crafting targeted internal communications on remote work policies.
  • Designed and led media training for executives that contributed to securing 7 high-profile media features.
  • Coordinated investor relations communication.
  • Boosted employee collaboration.
  • Collaborated with HR to communicate performance metrics to employees, resulting in a 84% lift in employee satisfaction survey scores.
  • Achieved a 33% rise in market awareness.
  • Authored executive talking points and speeches for C-suite members, leading to an increase in shareholder confidence after quarterly reports.
  • Co-facilitated leadership training initiatives, which led to an increase in employee-engagement KPIs by 58%.
  • Collaborated with product marketing teams to craft compelling product launches, increasing pre-launch media buzz by 49% over previous campaigns.
  • Created internal newsletters.

Summaries

  • Collaborative Corporate Communications leader.
  • Achieved a 37% boost in follower engagement.
  • Achieved over 78% open rates on internal newsletters.
  • Achieved a 79% rise in website traffic.
  • Coached senior leaders.
  • Corporate Communications professional adept at spearheading media relations strategies, securing 4 top-tier interviews, increasing brand visibility by 31%.
  • Achieved open rates above 42% %.
  • Designed high-impact communication plans.
  • Accomplished this in just 6 months.
  • Contributed to increased workplace satisfaction.

Accomplishments

  • Partnered with HR to develop employee engagement initiatives, increasing participation rates in company surveys by 38%, influencing strategic talent decisions.
  • Redesigned stakeholder reports to include key performance indicators, achieving a 31% boost in clarity and comprehension among executive teams.
  • Influenced board-level decisions by packaging complex data into succinct executive summaries, reducing decision-making time by 14 hours per meeting.
  • Managed CEO communications and speechwriting, contributing to a 71% uptick in public perception and audience engagement.
  • Created a digital newsroom which improved press engagement by 31% within several months, increasing the frequency of third-party validation.
  • Collaborated with the marketing team to devise a content strategy that increased thought leadership articles published by 63% across trade publications.
  • Created and launched a suite of crisis management communication templates, resulting in a 25% faster response time to external PR issues.
  • Successfully led a cross-functional communications team to implement a brand repositioning strategy, driving a 19% increase in brand recognition across key markets.
  • Collaborated with legal and compliance teams to ensure that all corporate announcements adhered to industry regulations, reducing reputational risk by 34%.
  • Devised and executed an external communications strategy across multiple regions, contributing to a 47% increase in investor inquiries and engagement with stakeholders.

Affiliations

  • Committee Member, method, for a CSR-focused communications initiative, leading efforts in media coordination and community engagement.
  • Volunteered as a mentor within the IABC Mentoring Program to guide young professionals in corporate communications.
  • Certified in Lean from the Chartered Institute of Public Relations (CIPR), enhancing professional credibility in the field.
  • Speaker at the annual IABC World Conference 2018, presenting on the role of internal communications in employee retention.
  • Member of the Corporate Communications Working Group within Cedar Works, focusing on innovation in communication tools integration.
  • Completed Professional Certificate in Strategic Corporate Communication from process, with a focus on crisis communication management.
  • Completed the Advanced Corporate Communication Certificate from framework, with a specialization in SEO for corporate content.
  • Certified Crisis Communication Manager through the PRSA, helping manage brand reputation during challenging times.
  • Participant in Leadership Communications Workshops from framework, focusing on executive presentations and communication strategies.
  • Active participant in Public Relations Society of America (PRSA), specializing in corporate communications and leadership dialogue strategies.

Certifications

  • Leadership Communication Certificate - Harvard Extension School
  • Certified Strategic Communications Professional (SCP) - Cedar Works
  • Certified Professional in Corporate Communications (CPCC) - Meridian
  • Certified Media Training Specialist (CMTS) - Lakeside Partners
  • Public Relations Society of America (PRSA) Accreditation in Public Relations (APR)
  • Certified Corporate Social Responsibility (CSR) Professional - Harbor & Co.
  • Certified Crisis Communication Specialist (CCCS) - International Crisis Management Conference (ICMC)
  • HubSpot Content Marketing Certification
  • Data-Driven Marketing Certification - Nielsen Academy
  • Speech Writing for Executives Certification - Harbor & Co.

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