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Skills

  • Problem resolution
  • Process improvement
  • Documentation and reporting
  • Operational improvement
  • Background in metric marketing
  • Insurance billing
  • Relationship development
  • Graphic design proficiency
  • MS Office
  • Competitive market analysis

Work Experiences

  • Boosted email open rates by 85%.
  • Accomplished results in the first 18 weeks.
  • Assessed and measured customer and employee satisfaction in order to identify areas that needed to be improved.
  • Achieved a 35% improvement in brand awareness.
  • Achieved a 7% improvement in post-launch customer satisfaction.
  • Collaborated on video production scripting.
  • Collaborated with design, sales, and product.
  • Analyzed SEO performance.
  • Achieved growth in organic traffic by 58%.
  • Achieved results within 14 months.

Summaries

  • Motivating leader who has built and managed category teams in the past.
  • Over 11 years of industry success, a diligent Market Research Analyst skilled in survey coordination and execution has demonstrated.
  • Professional who is both intelligent and insightful.
  • Ability to recognize initiative issues and integrate standard solutions to achieve framework.
  • Program and framework have a proven track record.
  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • Looking forward to taking on a new challenge with a successful team.
  • Dedicated to creating effective campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Strategic thinker with expertise in performance reporting.
  • Student pursuing a Miscellaneous degree who is eager to contribute developed knowledge in the role of Business Marketing Assistant.

Accomplishments

  • Tracked marketing spend across initiatives, ensuring campaigns stayed on budget while boosting PPC performance by 50%.
  • Collaborated with cross-functional teams to launch a Tableau in 2018, generating $3 in revenue within the first 6 months.
  • Collaborated with graphic designers to produce multi-channel marketing collateral, directly contributing to a 32% increase in customer engagement.
  • Executed social media marketing campaigns that resulted in a 52% boost in brand awareness and engagement.
  • Collaborated closely with sales and product teams to align marketing strategies, resulting in a 30% increase in upsell opportunities.
  • Supported the execution of influencer marketing campaigns, which generated 76% more user-generated content and social shares.
  • Led PR outreach initiatives that resulted in 8 guest blogs and 13 backlinks to the company’s main website.
  • Developed video marketing collateral that increased average page session time by 5 seconds and lowered bounce rate by 36%.
  • Redesigned social media strategies, increasing follower engagement by 23% and expanding brand reach by 17 followers in 18 months.
  • Created and optimized product marketing collateral that improved conversion rates by 45% across digital platforms.

Affiliations

  • Content Strategy Coalition, Contributor 2020-2017
  • International Advertising Association (IAA) Associate Member
  • SEO Research Group Member at system
  • Certified Social Media Strategist by Summit Group 2022
  • Certified in HubSpot Inbound Methodology
  • Association of National Advertisers (ANA) Participant
  • Business Marketing Specialist at framework Business Club
  • International Institute of Marketing Professionals (IIMP) Associate
  • Association of Strategic Marketing (ASM) – Member
  • National Retail Federation (NRF) Marketing Committee Member

Certifications

  • Microsoft Office Specialist (MOS)
  • Certified Brand Strategist by Strategy Creative Institute
  • Marketing Automation Certified Specialist by category
  • First Aid/CPR
  • CompTIA Network+
  • Facebook Certified Creative Strategy Professional
  • HubSpot Social Media Marketing Certification
  • Certified Marketing Professional (CMP) by Northwind
  • Cisco Certified Network Associate (CCNA)
  • Google Ads Search Certification

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