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Skills

  • Research methods
  • Digital marketing
  • Change management in activation processes
  • Account lifecycle management
  • Churn analysis and reduction
  • Market activation strategy development
  • Activation performance reporting
  • Process marketing background
  • Cross-departmental communication and collaboration
  • Customer demographics

Work Experiences

  • Taught company protocols, best practices, and system procedures to entry-level and program data analysts.
  • Was in charge of full-cycle marketing and advertising strategies, which included cost estimates, resource allocation, and production schedule adjustments.
  • Assisted in Salesforce pilot program resulting in 12 active customers and facilitating feedback improvements in 7 months/2018.
  • Aligned efforts on improving the activation funnel.
  • Increased credibility and client awareness by creating technical and non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
  • Analyzed post-activation metrics.
  • Assisted in Microsoft Excel pilot program.
  • Accelerated time to value by an average of the past year.
  • Exceeded sales goals by 11% by effectively applying analyzed data to marketing campaigns and sharing data across departments.
  • Collaborated with product experts to launch Tableau into a new market, successfully activating 11 users in the first 18 months.

Summaries

  • Specialist in creative marketing who is eager to work with high-profile clients.
  • Activation specialist with expertise in CRM tools.
  • Activation Officer focused on automation.
  • Innovative campaigns and thorough research are hallmarks of this firm.
  • Activation Officer with a passion for process optimization, delivering a 15% faster on-boarding process for clients by implementing automation and workflow improvements.
  • Achieved President's Club for partner satisfaction in 2024.
  • Achieved results over several months.
  • Achieved 30% impact on retention over the past year.
  • Achieved a 80% boost in user satisfaction.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.

Accomplishments

  • Collaborated with team of 13 in the development of initiative.
  • Conducted regular feedback loops with users at different activation stages, contributing to a 27% improvement in Net Promoter Score (NPS).
  • Developed a quality assurance process for the activation pipeline, which led to a 73% decrease in post-onboarding issues.
  • Identified and mitigated points of friction during activation, leading to an overall decrease in time-to-productivity by 8 days for key accounts.
  • Introduced a user-centric approach in the activation process leading to a Top Performer award in customer experience for the year 2023.
  • Developed and executed personalized activation campaigns based on user behavior patterns, resulting in a 55% increase in conversion across key markets.
  • Led user engagement sessions post-activation, capturing actionable insights that decreased customer churn risk by 53%.
  • Introduced a refined client activation dashboard that improved the visibility of user completion rates by 67%.
  • Documented and resolved category which led to method.
  • Rolled out segmented user education campaigns, boosting repeat feature engagement by 16% within the first the past year of customer lifecycle.

Affiliations

  • International Council of Nurses
  • International Association of Administrative Professionals
  • American Medical Informatics Association
  • Association for Computing Machinery
  • The Association for Operations Management (APICS) - Workflow Optimization
  • Society of Human Resource Management
  • Project Management Institute (PMI)
  • Women in Product - Leadership and Team Collaboration for Activations
  • Technology Services Industry Association (TSIA)
  • Society of Women Engineers

Certifications

  • Certified Agile Leadership Essentials (CAL-E) by Scrum Alliance
  • Microsoft Certified Systems Engineer (MCSE)
  • LinkedIn Learning Activation and Engagement Strategy Certification
  • Certified User Experience Professional (CUXP) by UX Certification Board
  • Salesforce
  • Certified Business Analysis Professional (CBAP)
  • Certified Customer Success Manager (CCSM) by Customer Success Association
  • Project Management Professional (PMP)
  • Digital Marketing Professional (CDMP) from Digital Marketing Institute
  • CompTIA Security+

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