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Skills

  • Corporate Communications
  • Email marketing campaign execution
  • Organization
  • Supervision
  • Business-to-Business (B2B) relationship management
  • Product development
  • PeopleSoft
  • Brand positioning and awareness
  • Campaign management
  • Budgeting

Work Experiences

  • Created innovative and targeted collateral to support overall branding objectives.
  • Oversaw marketing projects from conception to completion, including conceptual planning, schedule management, and final execution.
  • Accounts valued at $10 annually.
  • Advised product development teams on how to improve products based on customer feedback.
  • Collaborated with internal teams.
  • Achieved results within several months.
  • Sold and distributed over $15 worth of Microsoft Excel.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Analyzed customer behavior and sales data.
  • Orchestrated framework and standard advertising campaigns to drive marketing efforts.

Summaries

  • Achieved market share expansion.
  • Leader who is detail-oriented, attentive, and decisive.
  • Achieved a 54% increase in market share.
  • Achieved results within the first 9 months.
  • Innovative marketing leader with 7+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • Excited to bring my team leadership experience to my new position.
  • Achieved a 31% surge in qualified leads.
  • Costs were consistently reduced while profits were increased.
  • With exceptional Miscellaneous expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.

Accomplishments

  • Designed and optimized digital marketing campaigns that resulted in 22% increase in website traffic and a 27% boost to conversion rates.
  • Designed promotional strategies for webinars and live demos, contributing to a 47% rise in user sign-ups for product trials.
  • Developed and executed content-driven lead generation programs, boosting lead conversion rate by 67% over one year.
  • Created and maintained financial models for marketing budgets, identifying cost-saving opportunities of up to 41% annually.
  • Contributed to a strategic partnership with Beacon Labs to jointly market products, enhancing overall market penetration by 33%.
  • Documented and resolved metric which led to category.
  • Spearheaded competitive analysis programs leading to the development of tailored sales pitches, resulting in a 34% close rate improvement.
  • Coordinated with the sales department to develop a new CRM system, optimizing sales funnel efficiency and increasing conversion rates by 79%.
  • Achieved 44% revenue growth by creating and scaling new business development channels in Denver.
  • Established new marketing partnerships with stakeholders in framework to drive a 85% growth in regional market share.

Affiliations

  • Association for Supply Chain Management (APICS)
  • American Medical Informatics Association
  • Toastmasters
  • Active Affiliate at the Digital Analytics Association (DAA)
  • Affiliate at the Analytics & Marketing Association
  • Rotary International
  • American Society of Safety Professionals
  • HubSpot Academy Certification in Inbound Marketing (2021)
  • Active member of the Business Development Institute (BDI)
  • Certified ScrumMaster (Scrum Alliance) - Relevant for marketing project management in agile settings

Certifications

  • Content Marketing Certification by HubSpot Academy
  • Email Marketing Certification by HubSpot Academy
  • Agile Marketing Certification by ICAgile
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Advanced Program in Digital Marketing by Wharton Online
  • Project Management Professional (PMP)
  • SHRM Certified Professional (SHRM-CP)
  • Certified Business Analysis Professional (CBAP)
  • Advanced CRM Systems Specialist Certification
  • Google Tag Manager Fundamentals Certification

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