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Skills

  • Pricing strategies
  • Strategy development
  • Trade shows
  • Campaign management
  • Analyzing data
  • Computer literate
  • Territory Sales Experience
  • Enthusiastic team player
  • HubSpot proficiency
  • Microsoft Office Suite

Work Experiences

  • Directed product development using my in-depth knowledge of the vendor landscape and industry insight.
  • Identified value propositions and key messages for all of the company's marketing campaigns.
  • Defined and tracked the effectiveness of campaigns and adjusted strategies as needed.
  • Produced reports detailing updates and wrote professional business correspondence.
  • Implemented optimal sales strategies for the Atlanta market in order to meet commercial objectives.
  • By implementing an integrated social media strategy, I was able to increase website traffic by 7%.
  • Created email strategies such as segmentation, welcome email autoresponders, and training drip campaigns.
  • Organized promotional events and trade shows and took part in them.
  • Planned and executed events and marketing programs that resulted in 3 times the number of qualified leads that were expected.
  • Used language, graphics, and marketing collateral to create effective messaging.

Summaries

  • Exceptional at developing and implementing acquisition and adoption strategies.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Bringing a 15-year track record of success in the Marketing and Communications.
  • For workflow optimization, I've developed marketing plans, rebranding initiatives, and launch campaigns.
  • SEO and data analytics are two areas in which he excels.
  • Regional Marketing Director with 12 years of marketing, advertising, and public relations experience.
  • Leader who is proactive and decisive, with an open and transparent communication style.
  • Within Marketing and Communications, senior Regional Marketing Director and outstanding performer in strategic planning and process improvement.
  • Experienced Regional Marketing Director with success in driving innovation and early adoption of emerging technologies and platforms.
  • Marketing collateral for trade shows, sales meetings, and senior management is created by a creative marketing coordinator.

Accomplishments

  • Increased revenue by $13 by creating a comprehensive online communication strategy for both lead conversion and retention.
  • Collaborated with cross-functional teams to launch Adobe Creative Suite campaign, leading to a 50% boost in regional sales within several months.
  • Tracked competitor activities and market trends, adjusting pricing models, which led to a 52% sales increase YoY.
  • Increased company revenue by $6 by developing a new acquisition strategy involving email, network display and select lead generation.
  • Managed media, marketing and public relations on 6 construction projects with $15 budgets.
  • Incorporated influencer partnerships into the regional strategy, boosting social media engagement by 68% and generating 6 leads.
  • Developed and executed branded content that contributed to a 78% lift in click-through rates for digital ads.
  • Directed product launches for QuickBooks in Phoenix, gaining 2 new customer accounts in the first the past year.
  • Actively engaged with regional sales teams to help tailor pitch materials, generating $12 in additional sales pipeline.
  • Directed integration of CRM tools into marketing workflows, leading to improved lead tracking and a 65% boost in team closing rate.

Affiliations

  • Local Business Marketing Alliance (LBMA) Affiliate
  • American Medical Informatics Association
  • Digital Marketing Institute (DMI) Member
  • Project Management Institute
  • National Business Marketing Association (BMA)
  • Jaycees
  • Graduate of Hootsuite Social Media Marketing Certification Program
  • Association for Computing Machinery
  • Toastmasters
  • Professional Affiliate at the Content Strategy Forum

Certifications

  • Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute
  • Scrum Product Owner Certification (CSPO) – Scrum Alliance
  • SEO Specialist Certification – Moz Academy
  • Certified Marketing Analytics Professional – Coursera, offered by Google
  • Certified Market Research Professional (CMRP) – Marketing Research and Intelligence Association (MRIA)
  • Professional Certified Marketer® (PCM) in Digital Marketing - American Marketing Association (AMA)
  • Certified Business Analysis Professional (CBAP)
  • SHRM Certified Professional (SHRM-CP)
  • Advanced Social Media Strategy Certification – National Institute for Social Media
  • Cisco Certified Network Associate (CCNA)

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