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Skills

  • Team collaboration
  • Analytics reporting and insights presentation
  • Supervision
  • MS Office
  • Crisis communications on social platforms
  • RFI Scanners
  • First Aid/CPR
  • Content Strategy Development
  • Promotional marketing and advertising
  • Cross-functional team collaboration

Work Experiences

  • Achieved 51% more engaged responses.
  • Achieved 51% ROI on Facebook and Google.
  • Achieved a 15% boost in one-week follower growth.
  • Created creative and effective promotional plans and content that resulted in over 17% increases in profits, competitive performance, and market share.
  • Advised specialists in a variety of fields, including system consultants who were dedicated to the overall quality of customized deliverables.
  • Adapted ad copy to new compliance standards.
  • Achieved results within 6 months.
  • Was in charge of executing and managing social media campaigns.
  • Achieved 9 unique clicks.
  • Achieved a 36% increase in holiday sales.

Summaries

  • Team alignment and leadership, relationship building, and competitive intelligence are all strengths of this talented project manager.
  • Achieved a 36% boost in social media impressions.
  • Motivating leader who has built and managed standard teams in the past.
  • Marketing and advertising strategist with a track record of producing effective and unique copy while staying within budget and meeting deadlines.
  • Multilingual and fluent in Mandarin and German, with a strong grasp of cultural differences.
  • Workday and Asana experts with exceptional interpersonal skills.
  • Achieved measurable improvements in engagement by 43%.
  • Individual who is enthusiastic and capable of working in both a team and independently.
  • Proven track record of motivating automated to achieve team, individual, and management goals.
  • Aligned campaigns with brand tone.

Accomplishments

  • Handled social media customer relationship management (CRM), ensuring 16% faster average response rate and increased customer satisfaction.
  • Spotlighted user-generated content in marketing campaigns, driving a 65% increase in genuine audience engagement and community growth.
  • Trained the customer support team on social media best practices, increasing resolution times on Twitter and Facebook by 42%.
  • Collaborated with the design team to create integrated multimedia posts that improved engagement rates on Instagram stories by 28%.
  • Tested different call-to-action variants in promotional posts, increasing conversion rate by 27% over the course of one year.
  • Created copy for paid social campaigns that led to a 41% reduction in CPC (cost per click) with a 47% boost in conversion rates.
  • Utilized customer feedback gathered from social channels to inform product improvements, leading to a 44% increase in customer satisfaction.
  • Reviewed social ad copy for compliance with Marketing and Communications standards, ensuring 79% legal accuracy while maintaining customer engagement.
  • Led an initiative to integrate user-generated content (UGC), resulting in 63% growth in organic reach on Instagram and Facebook.
  • Developed a targeted hashtag strategy that increased brand visibility by 79% in Portland over 2015.

Affiliations

  • Certified in Advertising on Pinterest by Pinterest Academy, deepening focus on platform-specific copy optimization and audience retention.
  • Member of the National Association of Independent Writers and Editors (NAIWE), regularly collaborating on thought leadership for social media copywriters.
  • Co-organizer of standard Social Media Strategy Meetup, fostering connections with other copywriters, marketers, and social media strategists.
  • Completed Facebook Certified Creative Strategist training, focusing on visual and copy alignment for better audience engagement.
  • Member of the Public Relations Society of America (PRSA), focusing on media relations and brand communication for social platforms.
  • Regular attendee of conferences hosted by the Association for Data-Driven Marketing & Advertising (ADMA), focusing on analytics-driven copy strategies.
  • Attended ‘Hashtag Hero: Mastering Social Media Trends’ webinar series, emphasizing trending topics and viral campaign development.
  • Active in Twitter’s Flight School, enhancing skills in Twitter advertising strategies and multicultural engagement.
  • Regular contributor to Sprinklr Academy webinars focusing on brand tone consistency and community engagement best practices.
  • Completed Google’s Content and Creative Certification in 2020, specializing in YouTube copy and campaign strategization.

Certifications

  • Brandwatch Fundamentals Certification
  • Apple Certified Associate (ACA)
  • Google Certified Professional Cloud Architect
  • Content Strategy Certification by CopyBlogger
  • Twitter Flight School Certification
  • Google Analytics Individual Qualification (GAIQ)
  • Google Tag Manager Fundamentals Certification
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Moz SEO Essentials Certification
  • Digital Advertising Certification by eMarketer

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