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Skills

  • Campaign management
  • Adobe Creative Cloud
  • Email marketing and automation
  • Campaign performance reporting using framework
  • Click-through rate analysis
  • Brand positioning and messaging
  • Customer relationship management (CRM) tools
  • Market research and analysis
  • Guerrilla marketing execution
  • Event-based lead generation

Work Experiences

  • Compared to previous campaigns.
  • Increased credibility and client awareness by creating technical and non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
  • Achieved results within the first 6 months.
  • Achieved a 17% higher click-through rate.
  • Added to the funnel during standard.
  • Assisted with the design of PPC ad campaigns.
  • Wrote copy for marketing, advertising, and websites that was both engaging and effective.
  • Assisted in executing guerrilla marketing campaigns.
  • Assisted in conducting focus groups.
  • Collaborated with external agencies to enhance public relations and earned media efforts, leading to key placements in method.

Summaries

  • Ability to devise innovative strategies.
  • Brand Marketing Intern is a multi-talented Brand Marketing Intern who is consistently rewarded for planning and operational improvements.
  • Analyzed trends and feedback.
  • Within Miscellaneous, senior Brand Marketing Intern and outstanding performer in quality assurance and vendor management.
  • Brand Marketing Intern with 3 years of successful workflow optimization and stakeholder engagement experience.
  • Added 7 new prospects into the pipeline.
  • Able to translate marketing objectives.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Dedicated to thorough and accurate research.
  • Added 18 qualified potential customers to the sales funnel.

Accomplishments

  • Trained and managed a team of interns to execute targeted marketing initiatives, leading to a 16% reduction in campaign execution time.
  • Initiated influencer outreach campaigns, securing partnerships with 5 influencers which increased product visibility by 43%,.
  • Tracked social media metrics and community engagement using SAP, measuring post-performance and growing follower base by 4 over 6 months.
  • Identified new market opportunities through competitive research, enabling the introduction of Power BI and effectively reaching 73% of the target demographic.
  • Collaborated with team of 18 in the development of initiative.
  • Designed and implemented email drip campaigns that generated 4 new leads and 53% engagement improvement.
  • Optimized ad delivery via social media platforms, reducing cost-per-acquisition by 55% while maintaining a 75% conversion rate.
  • Led the planning and coordination of promotional events, generating 5 new leads and boosting audience engagement by 31%.
  • Executed retargeting ad strategies using HubSpot to recapture 27% of lapsed customers, leading to an increase in repeat sales.
  • Developed compelling digital ad copy for QuickBooks, resulting in a 41% increase in click-through rate and 4 qualified leads.

Affiliations

  • Marketing Communications Volunteer - Local Community Organization
  • Association of Information Technology Professionals
  • American Marketing Association (AMA) – Member
  • Google Analytics Individual Qualification (GAIQ) – Certified
  • American Society of Safety Professionals
  • Women in Digital - Chapter Member - Austin
  • Social Media Strategies Summit - Attendant 2023
  • Toastmasters
  • Association for Computing Machinery
  • Event Marketing Association (EMA) Member

Certifications

  • Twitter Flight School Marketing Fundamentals
  • Certified Business Analysis Professional (CBAP)
  • First Aid/CPR Certified
  • SHRM Certified Professional (SHRM-CP)
  • Apple Certified Associate (ACA)
  • Facebook Certified Marketing Science Professional
  • Google Search Ads 360 Certification
  • Creative Strategy Certification by Meta Blueprint
  • Data-Driven Decision Making Specialization by Coursera
  • Content Marketing Institute's Certified Content Marketer Program

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