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Skills

  • Contractual agreement oversight for recurring revenue
  • Cross-functional collaboration with event planning teams
  • Event pricing strategy optimization
  • Customizing corporate event offerings
  • KPI setting and performance measurement
  • Account management
  • Lead generation via targeted email campaigns
  • Partnership management with high-profile sponsors
  • Continuous improvement of event sales processes
  • Client Relationship Management (CRM)

Work Experiences

  • Made recommendations to improve brand effectiveness and product benefits, which resulted in 7 long-term accounts being secured in 6 months.
  • Met sales and service targets of $18 by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships.
  • Met with Corporate Event Sales Managers one-on-one to identify selling roadblocks and provided advice, including team leadership, on how to best address them.
  • Worked with internal teams and suppliers to assess costs in relation to expected market price points and create structures to meet profit goals.
  • Worked cross-functionally with headquarters, regional, and other teams across the country to ensure that the message and experience were consistent.
  • Communicated with customers, management, and the sales team to better understand their needs and make recommendations.
  • Efficiently resolved all vendor and account issues while exceeding sales quotas by 5%.
  • Worked with upper management to implement continuous improvements and help the team achieve its objectives.
  • Hired 6 sales representatives over a one year period.
  • Used sales presentations to communicate product quality and market comparisons.

Summaries

  • Within Miscellaneous, senior Corporate Event Sales Manager and outstanding performer in performance reporting and workflow optimization.
  • Successful Corporate Event Sales Manager with a passion for leading sales teams to new heights in revenue.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Accomplished Corporate Event Sales Manager.
  • Clear understanding of budget management and quality assurance as well as vendor management training.
  • Achieved a 10% increase in new leads.
  • Boosted client satisfaction by 82%.
  • To achieve market penetration, expertise in marketing strategies, product promotion, and merchandising is required.
  • Achieved a 64% increase in event bookings.
  • Exceptional at spotting and profiting from new market trends and revenue opportunities.

Accomplishments

  • Recognized by senior leadership for leveraging market segmentation and analysis strategies that led to a 29% growth in event bookings.
  • Planned and executed sales strategies focused on Miscellaneous, resulting in a revenue growth of 55% within 2023.
  • Designed tailored event packages that increased client satisfaction by 80% across various corporate sectors, as evidenced by post-event surveys.
  • Selected as the top performer in sales among a regional team of 4 Corporate Event Managers for 2017, achieving 42% above sales target.
  • Secured exclusive long-term partnerships with high-profile corporate clients that generated over $4 in lifetime value to the organization.
  • Collaborated with team of 2 in the development of method.
  • Pioneered new event sales tactics that resulted in a 80% increase in client inquiries from Miscellaneous clients.
  • Reached 4% of corporate event sales quotas by optimizing pipeline management through program, significantly improving client acquisition metrics.
  • Led the team in CRM migration to metric, which improved lead tracking efficiency by 57% and enabled more effective follow-ups.
  • Forged strategic partnerships with Miscellaneous vendors, reducing overall event costs by 78% while increasing client satisfaction.

Affiliations

  • International Association of Exhibitions and Events (IAEE)
  • Society of Incentive Travel Excellence (SITE)
  • International Festivals and Events Association (IFEA)
  • Jaycees
  • International Association of Venue Managers (IAVM)
  • International Association of Administrative Professionals
  • Global Association of the Exhibition Industry (UFI)
  • American Medical Informatics Association
  • Project Management Institute
  • Certified Trade Show Marketer (CTSM)

Certifications

  • Corporate Event ROI Certification - QuickBooks
  • Strategic Sales Management Certification - Cedar Works
  • Advanced CRM and Analytics Training - Tableau
  • Advanced Negotiation and Influence for Sales Professionals - Northwind - 2020
  • Risk Management for Events Certification - Jira - 2022
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Hospitality Sales Professional (CHSP) - 2024
  • Certified Professional in Catering and Events (CPCE) 2024
  • Hospitality and Tourism Management Certification - program
  • Certified Venue Professional (CVP) - 2020

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