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Skills

  • Campaign development
  • Adobe Creative Cloud
  • Ad creative collaboration and refining
  • Customer acquisition cost reduction
  • Fact checking
  • Budgeting
  • Data attribution modeling
  • A/B Testing for Ad Campaigns
  • Churn rate reduction strategies
  • Audience segmentation using Workday

Work Experiences

  • Collaborated closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
  • Analyzed and restructured bidding strategies across SAP, reducing CPC by 19% while maintaining lead quality.
  • Boosted regional sales by 82%.
  • Analyzed and optimized paid media campaigns across HubSpot, driving a 57% improvement in return on ad spend (ROAS).
  • Conceived a long-term content calendar for native ads, aligning with market forecasts and vertical trends to maximize engagement.
  • Cut wasted ad spend by $128,000 annually.
  • Contributed to a 24% increase in qualified leads.
  • Aligned content with market forecasts.
  • Created conversion funnels tailored to customer journeys.
  • Planned and executed events and marketing programs that resulted in 7 times the number of qualified leads that were expected.

Summaries

  • Consistently reduced bid costs by up to 24%.
  • Contributed to winning Employee of the Year.
  • Dedicated to thorough and accurate research.
  • Achieved a 84% improved conversion rate.
  • Senior Digital Advertising Analyst with 7 years of successful client relations and strategic planning experience.
  • Marketing specialist with a passion for creating successful campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Advised junior analysts.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Created real-time monitoring tools.
  • Consistently recognized for outstanding digital ad performance that contributed to winning Innovation Award, elevating company recognition in digital advertising innovation.

Accomplishments

  • Successfully managed campaigns with ad budgets exceeding $238,000 while sustaining performance improvements and keeping CPA below 7.
  • Introduced new tracking mechanisms to isolate high-performing ad placements, improving reporting capabilities and cutting underperforming spend by 84%.
  • Led the implementation of automated bidding across Google Ads, which reduced customer acquisition cost (CAC) by 39% over 6 months.
  • Implemented programmatic display campaigns on Asana, increasing qualified traffic by 71% while driving down costs.
  • Streamlined weekly performance tracking using Salesforce, enhancing campaign effectiveness and reducing error rates by 31%.
  • Developed budget forecasts and scenario planning for Jira, ensuring consistent pacing while maximizing ad spend efficiency by 65%.
  • Planned and executed go-to-market ad strategies for new product lines, achieving 20% above expected sales targets within several months.
  • Optimized bid strategies on Power BI, achieving a 80% reduction in CPC while maintaining the lead quality within the past year.
  • Collaborated closely with data scientists to refine look-alike audiences, increasing conversions by 82% while staying within budget.
  • Identified key growth opportunities in underutilized platforms which drove incremental increases in revenue by $223,000 within the past year.

Affiliations

  • Member of Facebook Marketing Partners Program
  • Active contributor to the MarketingProfs online learning community
  • Graduate of the Programmatic Advertising Academy
  • American Marketing Association
  • Rotary International
  • Association of Information Technology Professionals
  • Member of the Digital Analytics Association (DAA)
  • Member of the eMarketing Association (eMA)
  • Certified Facebook Blueprint Media Buying Professional
  • Content Marketing Institute (CMI) Certified Content Marketer

Certifications

  • Conversion Rate Optimization Certification (CXL Institute) 2021
  • Certified Performance Marketing Manager (CPMM) 2017
  • Google Display Ads Certification - 2023
  • Google Analytics Individual Qualification (GAIQ) - 2023
  • Programmatic Advertising Training (Trade Desk Edge Academy) 2021
  • Facebook Certified Media Buying Professional 2015
  • Certified Public Accountant (CPA)
  • Certified Business Analysis Professional (CBAP)
  • Certified Public Accountant
  • MarTech Strategy Certification (MarketingProfs) 2016

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