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Skills

  • Customer demographics
  • Campaign development
  • Customer acquisition cost reduction
  • Digital marketing
  • Communications management
  • Market Analysis
  • Branding
  • Audience segmentation using Workday
  • Certified SAP professional
  • Marketing ROI enhancement

Work Experiences

  • Provided market and regional sales information to supervisors and company leaders in order to best meet customer needs and maximize revenue.
  • Achieved results within three years.
  • Exceeded sales goals by 6% by effectively applying analyzed data to marketing campaigns and sharing data across departments.
  • Collaborated with clients to identify business goals.
  • Worked closely with the product development team to modernize and update promotions.
  • Achieved higher campaign relevancy.
  • Tracked method data and tweaked marketing campaigns, which resulted in a 16% increase in sales.
  • Authored analytics reports for stakeholders.
  • Entered metric data into SAP databases, streamlining analysis procedures for speed and precision.
  • Boosted regional sales by 82%.

Summaries

  • Within Miscellaneous, senior Senior Digital Advertising Analyst and outstanding performer in vendor management and workflow optimization.
  • Boosted conversion rates by 67%.
  • Consistently achieved performance goals.
  • Collaboratively worked with internal creative teams on ad creatives that led to a 56% lift in overall conversion rates through tested optimizations.
  • Consistently recognized for outstanding digital ad performance.
  • For consistent, high-quality results, establishes clear standards and enforces protocols.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Specialist in creative marketing who is eager to work with high-profile clients.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Advised junior analysts.

Accomplishments

  • Initiated cost-saving measures across social and display channels, leading to a 38% better allocation of a $21,000 marketing budget.
  • Monitored and compiled actionable insights from multi-channel data, helping reduce ad misalignment across different platforms by 82%.
  • Developed budget forecasts and scenario planning for Jira, ensuring consistent pacing while maximizing ad spend efficiency by 65%.
  • Collaborated with team of 7 in the development of metric.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Led the development of a native advertising content strategy, producing a 43% increase in engagement rates across key audience demographics.
  • Orchestrated a cross-channel digital strategy for holidays, resulting in a $9,000 increase in sales over the last 3 months.
  • Revamped existing campaigns with enhanced audience segmentation through Jira, driving a 81% increase in organic conversions without increasing ad spend.
  • Implemented a cross-channel digital marketing strategy, boosting customer retention rates by 49% over 2022.
  • Mentored junior analysts in implementing effective bid strategies, enabling the team to lower average CPM by 17% in 2018.

Affiliations

  • Member of the Digital Analytics Association (DAA)
  • Member of Women in Digital Marketing Leadership Network
  • Completed the LinkedIn Marketing Solutions Certification Program
  • Participant in the Adobe Advertising Cloud Certification Program
  • Attended Google Marketing Live 2019
  • Member of the Association of National Advertisers (ANA)
  • Participant in Google Partner Program for Digital Advertising
  • Active participation in HubSpot User Groups
  • National Association of Social Workers
  • Association for Supply Chain Management (APICS)

Certifications

  • Google Analytics Individual Qualification (GAIQ) - 2023
  • PPC Fundamentals Certification (SEMRush Academy) 2023
  • CompTIA Network+
  • Certified Digital Advertising Analyst (CDAA) from Summit Group 2020
  • Adobe Advertising Cloud Certification 2015
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Google Certified Professional Cloud Architect
  • Certified Performance Marketing Manager (CPMM) 2017
  • Certified Programmatic Trader (CPRT by The Trade Desk) 2021
  • LinkedIn Marketing Solutions Fundamentals Certification 2015

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