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Skills

  • Pricing structures
  • Actionable insights presentation
  • Incremental revenue generation
  • Junior analyst training and mentorship
  • Customer Engagement Improvement
  • Advanced analytics with Power BI
  • Campaign Performance Analytics
  • Customer acquisition cost reduction
  • Data attribution modeling
  • Graphic design

Work Experiences

  • Cut wasted ad spend by $128,000 annually.
  • Achieved a 28% boost in engagement rates.
  • Analyzed and restructured bidding strategies across SAP, reducing CPC by 19% while maintaining lead quality.
  • Achieved results in three years.
  • Collaborated directly with clients to identify business goals and convert them into actionable digital advertising strategies, increasing client satisfaction ratings by 26%.
  • Created personalized ad content.
  • Audited agency ad performance on behalf of clients, leading to the reallocation of over $73,000 in misallocated or underutilized budgets.
  • Collaborated with creative teams to continuously refine ad visuals, generating a 42% lift in customer engagement.
  • Achieved results within three years.
  • Updated process procedures to address data collection and analysis issues, resulting in procedure.

Summaries

  • Contributed to winning Employee of the Year.
  • Boosted conversion rates by 67%.
  • Achieved KPIs ahead of time.
  • Senior Digital Advertising Analyst with extensive experience in performance reporting and Power BI marketing.
  • Certified in ServiceNow.
  • Contributed to a 56% rise in qualified leads.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Consistently achieved a 81% conversion rate boost.
  • Individual with a track record of creative and effective marketing.

Accomplishments

  • Managed a digital advertising budget of $61,000 in 2023, producing a 17% increase in ad engagement and improved ROI.
  • Resolved product issue through consumer testing.
  • Designed and executed audience re-targeting for users who showed intent but failed to convert, resulting in a $185,000 increase in sales across 18 months for e-commerce campaigns.
  • Streamlined weekly performance tracking using Salesforce, enhancing campaign effectiveness and reducing error rates by 31%.
  • Implemented a cross-channel digital marketing strategy, boosting customer retention rates by 49% over 2022.
  • Optimized bid strategies on Power BI, achieving a 80% reduction in CPC while maintaining the lead quality within the past year.
  • Automated performance reports using Power BI, shaving down data analysis time by 28% while maintaining reporting accuracy.
  • Developed cross-agency collaboration workflows, improving campaign turnaround times by 33% and delivering on tight marketing deadlines.
  • Planned and executed go-to-market ad strategies for new product lines, achieving 20% above expected sales targets within several months.
  • Collaborated with team of 7 in the development of metric.

Affiliations

  • Lions Club
  • Attended Google Marketing Live 2019
  • Association for Supply Chain Management (APICS)
  • Graduate of the Programmatic Advertising Academy
  • Graduate of the Analytics Academy by Google
  • Member of the American Marketing Association (AMA)
  • Association of Information Technology Professionals
  • Attendant at Local Search Association Digital Marketing Training
  • Member of Facebook Marketing Partners Program
  • Content Marketing Institute (CMI) Certified Content Marketer

Certifications

  • Certified Digital Advertising Analyst (CDAA) from Summit Group 2020
  • Certified Public Accountant (CPA)
  • Microsoft Advertising Search Certification 2022
  • Certified Digital Media Planner (IAB) 2018
  • CompTIA Network+
  • Google Mobile Ads Certification 2019
  • MarTech Strategy Certification (MarketingProfs) 2016
  • Apple Certified Associate (ACA)
  • Data Science and Analytics for Marketers Certification (by Meridian) 2017
  • Search Engine Marketing Fundamentals (by SEMRush Academy) 2018

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