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Skills

  • Strategic corporate guidance
  • Mentoring and training junior team members
  • Event planning
  • Team building
  • Business operations
  • Relationship development
  • Communications
  • Audience segmentation and tailored communication
  • Media relations strategy development
  • Customer and market insight analysis

Work Experiences

  • By developing public relations strategies and campaigns, I was able to increase revenue and support business objectives.
  • Collaborated on strategic partnerships with non-profit organizations, creating a CSR campaign that drove 52% increase in stakeholder favorability rates.
  • Addressed external challenges.
  • Aligned PR messaging with business objectives.
  • Achieved 3 media publications.
  • Collaborated with industry influencers.
  • Coordinated and hosted press conferences.
  • Achieved results within the past year.
  • Achieved success in 2021.
  • Achieved President's Club by category in 2017.

Summaries

  • Achieved 78% uplift in customer engagement.
  • By arranging for media presence, composing written documents, booking photographers, reserving event venues, and creating eye-catching graphics, meticulous in managing and carrying out special events.
  • Strengths in team leadership and vendor management backed up by Marketing and Communications training.
  • Aligned communication strategies with marketing efforts.
  • Built media relationships.
  • Costs were consistently reduced while profits were increased.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Adept at launching digital PR campaigns.
  • Senior Public Relations Officer is a multi-talented Senior Public Relations Officer who is consistently rewarded for planning and operational improvements.
  • Adept at advising executive leadership on effective communication strategies, ensuring alignment with corporate objectives and positively impacting 7 departments.

Accomplishments

  • Led development of rebranding strategies, driving a 66% improvement in brand perception across the Midwest.
  • Wrote and distributed 17 media alerts and updates over the course of 2022, leading to a 57% increase in public knowledge of initiative.
  • Secured company’s executive participation in process, raising executive visibility and garnering 31% more media mentions.
  • Led a initiative campaign that generated over 2 million digital impressions within 15 weeks.
  • Developed thought leadership content that earned process spots in 4 major media outlets.
  • Forged relationships with key media outlets, increasing media requests for interviews by 67% within the past year.
  • Managed public relations for the launch of Tableau, successfully securing media coverage in 14 publications.
  • Collaborated with team of 16 in the development of program.
  • Developed crisis communication protocols leading to a 60% reduction in crisis response time during initiative.
  • Spearheaded the creation of strategic messaging for standard, resulting in an increase of 40% in internal stakeholder engagement.

Affiliations

  • Media Training Certification – method
  • Vice President of Media Relations – Beacon Labs
  • International Public Relations Research Conference (IPRRC)
  • Advisory Committee on Crisis Communication – 2022, Harbor & Co.
  • American Medical Informatics Association
  • Association of Media and Communication Researchers
  • Public Relations Society of America (PRSA)
  • Internal Communications Committee – 2016, Harbor & Co.
  • Global Public Affairs Institute
  • The Arthur W. Page Society

Certifications

  • Certified Public Relations and Communications Leader (CPRCL) - Beacon Labs
  • ServSafe
  • Certified Mediator in Conflict Management for PR - Lakeside Partners
  • First Aid/CPR Certified
  • Digital Marketing and PR Certificate - Ironclad Systems
  • Advanced Certificate in Corporate Communications - Summit Group
  • Advanced Media Planning and Buying Certificate - Cedar Works
  • Event Management and Public Relations Diploma - Vantage
  • Certificate in Digital Media Analytics - process
  • Certificate in PR and Corporate Communications - Cedar Works

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