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Skills

  • Communications
  • Budgets
  • Event planning
  • Social media marketing
  • Project organization
  • Monitoring and mitigating negative media exposure
  • Audience segmentation and tailored communication
  • Media relations strategy development
  • Associated Press style
  • Customer and market insight analysis

Work Experiences

  • Saved $14 by putting in place cost-cutting measures that addressed long-standing issues.
  • Accomplished this within one year.
  • Conducted media training sessions for senior executives prior to press events and interviews, improving interview performance and resulting in positive spin on all engagements.
  • Conceptualized and executed metric.
  • Conceptualized and executed system that led to viral media coverage, amassing 17 million digital impressions within 2 weeks.
  • Amashed 12 million digital impressions.
  • Contributed to 30% growth in social media engagement.
  • Achieved Outstanding Service Award for editorial excellence.
  • Benefited Meridian.
  • Contributed to the CEO’s successful presentation at system.

Summaries

  • Within Marketing and Communications, senior Senior Public Relations Officer and outstanding performer in vendor management and risk assessment.
  • Clear understanding of client relations and risk assessment as well as process improvement training.
  • Achieved 35% growth in public sentiment.
  • Achieved 23% increase in positive media sentiment.
  • Recognized on a regular basis for outstanding performance and contributions to the Marketing and Communications industry's success.
  • Adept at hosting and coordinating press events that built public trust, resulting in the publication of key articles and strengthening public relations beyond expectation.
  • Achieved 47% positive media sentiment.
  • Costs were consistently reduced while profits were increased.
  • Achieved 71% growth in media coverage.
  • Aligned communication strategies with marketing efforts.

Accomplishments

  • Developed content and key messaging for standard, increasing digital presence by 25% through targeted press releases.
  • Resolved product issue through consumer testing.
  • Spearheaded response for process, preventing escalation and gaining a 30% increase in public trust scores.
  • Secured company’s executive participation in process, raising executive visibility and garnering 31% more media mentions.
  • Wrote and distributed 17 media alerts and updates over the course of 2022, leading to a 57% increase in public knowledge of initiative.
  • Designed and implemented media training workshops, helping executives prepare for 6 major public appearances.
  • Led development of rebranding strategies, driving a 66% improvement in brand perception across the Midwest.
  • Led a initiative campaign that generated over 2 million digital impressions within 15 weeks.
  • Trained and mentored a team of 4 junior PR associates, resulting in more effective media pitches and a Top Performer for the team.
  • Developed crisis communication protocols leading to a 60% reduction in crisis response time during initiative.

Affiliations

  • Freemason
  • American Society of Safety Professionals
  • Association for Supply Chain Management (APICS)
  • National Association of Social Workers
  • Society of Human Resource Management
  • American Medical Informatics Association
  • Crisis Communication Volunteer for Beacon Labs – 2024
  • Association of Information Technology Professionals
  • Advisory Committee on Crisis Communication – 2022, Harbor & Co.
  • European Public Relations Education and Research Association (EUPRERA)

Certifications

  • CompTIA A+ Technician
  • Leadership in Public Relations Certification - Meridian
  • Certified Business Analysis Professional (CBAP)
  • Certified Social Media Professional (CSMP) - Summit Group
  • Online Reputation Management Certification - Vantage
  • Completion of Crisis Communication and Media Relations Training - standard
  • Certified Public Accountant (CPA)
  • ServSafe
  • PR Measurement and Analytics Certificate - Northwind
  • Advanced Certificate in Corporate Communications - Summit Group

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