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Skills

  • Problem resolution
  • Conversion Rate Optimization (CRO)
  • Team management
  • Content management in procedure
  • Client content strategy support
  • Process online platforms knowledge
  • Team collaboration
  • Content taxonomy design
  • Analytics tools proficiency (e.g., Google Analytics, method)
  • Operational improvement

Work Experiences

  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Avoided 16 minutes of downtime.
  • Aligned content ideas with evolving industry trends.
  • Assisted in managing the migration of over 10 pieces of content to a new CMS platform, saving 18 hours of manual labor.
  • Achieved growth over 18 months.
  • Answered 17 calls per several months to help customers with their questions and concerns.
  • Analyzed competitor content strategies to inform future content revisions and optimizations for the process blog, reflecting a 28% traffic growth over several months.
  • Assured on-time delivery of blog posts.
  • Achieved first-page ranking for 2 targeted keywords.
  • Achieved a 77% improvement in retention.

Summaries

  • Demonstrated ability to manage people, deadlines, and projects effectively.
  • Adaptable Content Management Intern.
  • Achieved 33% reduction in bounce rate.
  • Conducted keyword optimization.
  • Dedicated Managing Editor with Media and Journalism process and expertise in budget management.
  • Analyzed competitor content strategies.
  • Achieved improvements in user conversion rates by 7%.
  • Managing Editor with 11 years of experience in creative copywriting, editing, and project direction for category platforms.
  • Clear understanding of strategic planning and client relations as well as team leadership training.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the framework business.

Accomplishments

  • Ensured seamless updates to the CMS by testing and configuring plugins, preventing 15% of potential site downtime during transitions.
  • Assisted with developing multimedia presentations and reports to summarize content performance metrics for senior leadership.
  • Optimized metadata and SEO for 18 content items, contributing to a 74% boost in organic search traffic.
  • Curated and edited multimedia content for website, incorporating best practices for accessibility and SEO.
  • Built and maintained strong relationships with content contributors from various departments to ensure timely delivery of materials.
  • Analyzed monthly web traffic metrics using category and presented actionable insights to improve user engagement.
  • Implemented A/B testing of landing page content, resulting in a 67% higher conversion rate.
  • Reduced content production turnaround by spearheading a collaborative approval workflow between editorial and legal departments.
  • Led a cross-department initiative to reformat content categorization, increasing internal content findability efficiency by 60%.
  • Collaborated on email marketing campaigns by drafting content and segmenting audiences to increase open rates by 67%.

Affiliations

  • Subscriber and contributor to Content Science Academy, focusing on advanced content strategy and measurement best practices
  • Affiliated with International Association of Business Communicators (IABC) and involved in ongoing communications skill development workshops
  • Engaged in the International Society for Technology in Education (ISTE) to leverage technology for creating more compelling educational content
  • Rotary International
  • Lions Club
  • Participating in online groups through The Interactive Advertising Bureau (IAB) targeting emerging trends in digital content creation
  • Certificate in Storytelling for Influence from IDEO U, focusing on how to create compelling digital narratives
  • LinkedIn Creator Program member, regularly curating industry-relevant content and growing personal brand influence
  • Member of Society for Technical Communication (STC) with coursework on UX Writing and user experience content design
  • Freemason

Certifications

  • Certified Digital Marketing Associate by Beacon Labs
  • AdWords Marketing Certified by Google
  • Google Certified Professional Cloud Architect
  • Advanced Content Curation Certification by Harbor & Co.
  • Certified Public Accountant (CPA)
  • Certified Web Content Administrator (CWCA) by Beacon Labs
  • CompTIA Security+
  • Moz SEO Certification
  • Certified Localization Professional (CLP) by Brightline
  • WordPress 101: Basics to Professional by Jira

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