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Skills

  • SEM trend knowledge
  • Bounce rate reduction strategies
  • First Aid/CPR
  • Content gap analysis
  • Operational improvement
  • Mobile-first SEO strategy implementation
  • Process improvement
  • Google My Business optimization
  • Relationship development
  • Ad development

Work Experiences

  • Analyzed backlinks.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Transported Salesforce to one year customer locations.
  • Aligned SEO strategy with Google algorithm updates.
  • Achieved a 43% increase in search visibility.
  • Achieved results over a 6 months period.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Analyzed backlinks and implemented a backlink acquisition strategy that increased domain authority by 58%.
  • Achieved a 57% reduction in the bounce rate.
  • Achieved a 79% increase in local search visibility.

Summaries

  • Acquired backlinks.
  • Achieved higher organic ranking.
  • Adept at optimizing web page structure.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Achieved 18 increases in local searches.
  • Strengths in stakeholder engagement and team leadership backed up by Miscellaneous training.
  • Achieved a 41% increase in website traffic.
  • Analyzed competitor backlinks.
  • Achieved 25% gains in market share growth.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.

Accomplishments

  • Boosted organic traffic by 49% through a detailed audit of keyword performance, technical SEO, and content updates.
  • Utilized HTML, CSS, and JavaScript best practices to improve crawl efficiency and ensure SEO-friendliness across 12 pages.
  • Optimized for voice search by updating content to match conversational keywords, leading to a 57% increase in voice query traffic.
  • Documented and resolved category which led to metric.
  • Analyzed and fixed broken link issues, enhancing the website's link equity and boosting rankings by 47%.
  • Devised content strategy focusing on high-traffic, low-competition keywords, boosting organic clicks by 19% in two years.
  • Created high-converting SEO landing pages for local stores, resulting in 38% growth in local leads and searches within three years.
  • Implemented a user-friendly navigation structure based on SEO insights, which increased site dwell time by 41%.
  • Optimized technical SEO aspects like robots.txt, XML sitemaps, and redirects, resulting in a 37% increase in indexed pages.
  • Enhanced page speed through core web vitals improvements using CDN, lazy loading, and image compression, improving rankability by 54%.

Affiliations

  • Lions Club
  • Member of the International Society for Search Engine Optimization Practitioners (ISSEO)
  • Member of the Digital Analytics Association
  • National Association of Social Workers
  • International SEO member of the Global Search Awards judging panel
  • International Council of Nurses
  • Participant in Portland-based local SEO round table events
  • Freemason
  • Active participant in Moz SEO community for continuous professional development since 2018
  • Founder and coordinator of an SEO-focused blog for industry insights in 2015

Certifications

  • CompTIA Network+
  • Certified Public Accountant
  • Market Motive SEO Certification
  • Moz SEO Essentials Certification
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Public Accountant (CPA)
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Google Mobile Sites Certification
  • Screaming Frog SEO Spider Certification
  • Bing Ads Accredited Professional Certificate

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