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Skills

  • Public speaking and presentation skills
  • Earned Media Placements (e.g., Front-Page, Prime Time)
  • Journalist and influencer relationship building
  • Strategic public relations campaign management
  • Online reputation management
  • Leveraging Data Insights for PR Strategy Optimization
  • Internal Communications and Staff Support Messaging
  • Corporate reputation management
  • Vendor and External Agency Management
  • Digital Media Strategy and Implementation

Work Experiences

  • Aligned media narratives with brand vision.
  • Acted as a company representative/spokesperson in many public speaking engagements.
  • Achieved 43% growth in media impressions.
  • Accomplished this within 2 months.
  • Multiple targeted media placements are earned by me.
  • Create a comprehensive crisis response strategy.
  • Organized and scheduled interviews with personnel and youth for the media.
  • I'm enlisting the help of entrepreneurs in order to secure sponsorship.
  • Awarded by industry peers within 9 months.
  • Achieved 20% growth in media impressions by building a targeted, multi-channel PR plan, including TV, radio, and digital media outlets.

Summaries

  • Boosted donation engagement by 84%.
  • Attracted prominent coverage.
  • Accomplished PR executive.
  • Director recognized for integrating data tools into PR campaign strategies.
  • Achieved social media audience growth.
  • Demonstrated ability to lead cross-functional teams.
  • Director recognized for integrating data tools into PR campaign strategies, driving 68% growth in crucial key performance indicators including sentiment and reach.
  • Developed comprehensive frameworks for public relations.
  • Collaborative PR expert.
  • Aligned media and brand campaigns.

Accomplishments

  • Coordinated several high-level press conferences, maximizing media coverage and yielding a 59% increase in media engagement across markets.
  • Directed an integrated media and public relations strategy that generated over $10 in earned media within four months of launch.
  • Developed a national PR campaign that increased consumer inquiries by 82% and secured coverage from 2 outlets.
  • Developed a crisis communication plan, mitigating negative press exposure by 18% and preserving company reputation during metric.
  • Developed and maintained a press kit for Cedar Works, leading to 15 positive media mentions in Miscellaneous publications in under 17 months.
  • Championed the media campaign for Jira, securing 4 national television appearances and 3% in audience growth within category.
  • Led the PR launch strategy for Asana, resulting in 11 million media impressions and a 63% increase in product awareness within 14 weeks.
  • Streamlined PR processes, reducing campaign launch times by 30% while increasing PR performance metrics (e.g., media impressions, reach).
  • Spearheaded the rebranding PR strategy for Meridian, reinvigorating public perception and leading to a 85% increase in brand trust.
  • Executed a procedure media engagement strategy that garnered 18+ media mentions and escalated brand presence by 46%.

Affiliations

  • Executive Fellow, Brand Management Forum system
  • Chair, Communications Committee, procedure program
  • Affiliate Mentor, Emerging Leaders in Media Relations Program
  • Member, Women in Communications Network
  • Active Member, International Association of Business Communicators (IABC)
  • Member, Public Relations Society of America (PRSA)
  • Member, Strategic Communications Council, Northwind system
  • Guest Lecturer, Public Relations Training Institute Austin
  • Senior Advisor, Communications & Public Affairs Group framework
  • Member, Corporate Communications International (CCI)

Certifications

  • Certification in Press Release Distribution and Optimization, Meltwater Academy
  • Digital-First Public Relations Strategies Certification, Hootsuite Academy
  • Digital PR and Reputation Management Certification, PR Academy
  • Media Analysis and Monitoring Certification, CISION University
  • HubSpot Academy Content Marketing Certification
  • Event Planning and Leadership Certification, Meeting Professionals International (MPI)
  • Certified Digital Public Relations Specialist, Digital Marketing Institute (DMI)
  • Certified Media Relations Specialist, Public Relations Society of America (PRSA)
  • Google Analytics for Media and PR Professionals
  • Certification in Influencer Relations, Public Relations Academy

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