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Skills

  • Communication Metric Analytics (e.g., Media Impressions, Engagement Rates)
  • Event Communications Strategy Development
  • Earned Media Placements (e.g., Front-Page, Prime Time)
  • Digital Media Strategy and Implementation
  • Public speaking and presentation skills
  • Online reputation management
  • Corporate reputation management
  • Internal and external stakeholder communication
  • Analytical Reporting on PR and Media Campaign Success
  • Spokesperson Duties and Media Representation

Work Experiences

  • I'm enlisting the help of entrepreneurs in order to secure sponsorship.
  • Aided news vendors in the creation and distribution of content.
  • Identify and target key media for strategic communication.
  • Aligned media narratives with brand vision.
  • I'm promoting the team's positive image.
  • Communicate with those who had questions about the event in a timely manner.
  • Achieved over $13 in media exposure.
  • I'm in charge of the branch's external affairs and keep in touch with the student branches.
  • Achieved media hits from established outlets.
  • Built and maintained valuable media relationships through networking.

Summaries

  • Achieved Best Communication during process.
  • Achieved 57% audience growth.
  • Boosted donation engagement by 84%.
  • Communicated effectively with stakeholders.
  • Consistently secures top-tier placements.
  • Achieved a 73% rise in engagement.
  • Achieved a 67% rise in platform followers.
  • Collaborative PR expert who effectively partners with media outlets, consistently securing top-tier placements while aligning narratives to brand vision and values.
  • Converted 16% of exposure leads into measurable sales results.
  • Collaborative PR expert.

Accomplishments

  • Led brand partnerships across the West Coast, resulting in collaborative media projects viewed by over 3 million people.
  • Developed and maintained a press kit for Cedar Works, leading to 15 positive media mentions in Miscellaneous publications in under 17 months.
  • Coordinated several high-level press conferences, maximizing media coverage and yielding a 59% increase in media engagement across markets.
  • Implemented analytical tools, improving measurement of campaign outcomes and increasing media ROI by 15%.
  • Improved spokesperson performance and consistency through customized media training, reducing negative public feedback by 24%.
  • Championed the media campaign for Jira, securing 4 national television appearances and 3% in audience growth within category.
  • Developed a crisis communication plan, mitigating negative press exposure by 18% and preserving company reputation during metric.
  • Spearheaded the rebranding PR strategy for Meridian, reinvigorating public perception and leading to a 85% increase in brand trust.
  • Led a team in the development of a multi-channel media strategy, contributing to a 47% increase in brand reach across digital and traditional platforms.
  • Collaborated with internal teams to produce thought leadership pieces, landing features in 5 high-visibility industry forums and conferences.

Affiliations

  • Executive Fellow, Brand Management Forum system
  • Affiliate, Media Relations Council category
  • Gold Member, Public Relations Global Network (PRGN) process
  • Affiliate Mentor, Emerging Leaders in Media Relations Program
  • Member, Public Relations Society of America (PRSA)
  • Frequent Contributor, PR Intelligence Panel 2019
  • Certified Media Trainer, process, 2020
  • Member, Women in Communications Network
  • Steering Committee Member, Digital Communications Alliance framework
  • Board Member, National Press Club process

Certifications

  • Certified Digital Public Relations Specialist, Digital Marketing Institute (DMI)
  • Certified Media Relations Specialist, Public Relations Society of America (PRSA)
  • Crisis Communication Certification (CCC), International Association of Business Communicators (IABC)
  • Certified Speechwriting Specialist for Executives, Gotham Writers
  • Chartered Institute of Public Relations (CIPR) Professional PR Diploma
  • Certification in Press Release Distribution and Optimization, Meltwater Academy
  • Accredited Public Relations (APR), Public Relations Society of America (PRSA)
  • Reputation Risk and Crisis Management Leadership, London School of Public Relations
  • Certificate in Corporate Social Responsibility (CSR), University of Toronto
  • Executive Leadership for Communication Professionals, Kellogg School of Management

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