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Skills

  • Content Strategy Development
  • Digital Ad Copy for PPC Campaigns
  • Brand messaging
  • Brand voice development
  • Relationship development
  • Project organization
  • Editing and review
  • Customer retention optimization
  • Crisis Communication Copywriting
  • Team management

Work Experiences

  • Achieved a 27% boost in organic traffic.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Tailored the brand message to pique the interest of the target audience and encourage participation.
  • Oversaw the delivery of initiative project by program team, which resulted in category.
  • Worked with the copywriting team and the creative director to complete all phases of client projects, from planning to timely delivery of high-quality deliverables.
  • Placed a high value on punctuality and worked hard to maintain an excellent attendance record, consistently arriving at work ready to work right away.
  • Boosted SEO rankings.
  • Collaborated with process customers to determine their needs and deliver framework service.
  • Authored 15 successful landing pages that boosted conversions by 85% during key category push.
  • Developed high-impact messaging for all marketing channels, resulting in revenue and market share increases of over 13%.

Summaries

  • Market-savvy copywriter with experience monitoring and analyzing business and consumer trends to develop new or re-define existing brand strategies.
  • Achieved a 5% increase in lead generation.
  • Creative Lead Copywriter who specializes in email marketing campaigns that generate over $8 in revenue within two years. Expertise in conversion rate optimization and stakeholder engagement.
  • Boosted conversion rates by 21%.
  • Achieved first-page Google rankings for 13 high-traffic keywords.
  • Adept Lead Copywriter with 16 years of experience in B2B and B2C content. Increased client retention by 84% through compelling copy for complex products.
  • Achieved 37% improved engagement metrics.
  • Committed to delivering high-quality, data-driven content.
  • Clear understanding of risk assessment and vendor management as well as strategic planning training.
  • Accomplished Lead Copywriter with a focus on building revenue-driven marketing strategies, increasing overall ad campaign ROI by 33% for Beacon Labs.

Accomplishments

  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Collaborated with product and legal teams to ensure advertising copy adhered to compliance standards, reducing legal risks by 52%.
  • Coordinated with marketing and design teams to produce unified multimedia campaigns that enhanced user engagement by 80%.
  • Documented and resolved procedure which led to program.
  • Collaborated with UX designers to develop high-impact landing page content that improved user interaction by 34%.
  • Streamlined the approval process for marketing copy by developing templates and tools, reducing revision times by 18%.
  • Led a creative team in delivering a brand refresh for Harbor & Co., resulting in a 68% increase in brand consistency.
  • Implemented A/B testing on key product pages, which improved customer Click-Through Rate (CTR) by 73%.
  • Sourced, managed, and collaborated with freelance copywriters and agencies, contributing to a 75% project delivery rate ahead of deadline.
  • Improved web copy readability and reduced bounce rates by 84% through targeted revisions and A/B testing.

Affiliations

  • International Association of Business Communicators (IABC)
  • Association for Supply Chain Management (APICS)
  • National Association of Social Workers
  • Member of the Online News Association (ONA)
  • Certified Member of Google Analytics 2019
  • Association for Computing Machinery
  • Alliance of Independent Authors (ALLi)
  • Digital Content Next (DCN)
  • Google Search Engine Optimization Certification 2018
  • Creative Freelancer Business Association (CFBA)

Certifications

  • HubSpot Email Marketing Certification
  • Social Media Content Strategy Certificate by Hootsuite Academy
  • SHRM Certified Professional (SHRM-CP)
  • Copy Strategy and Brand Positioning Program by Branding Strategy Insider
  • Google Certified Professional Cloud Architect
  • Facebook Blueprint Certification
  • Certified Business Analysis Professional (CBAP)
  • Google Ads Video Certification
  • Facebook Ads Copy Certification Training by Jon Loomer Digital
  • SEO Copywriting Certification from SuccessWorks

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