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Skills

  • Unique content creation
  • Organization
  • First-Page Search Engine Rankings
  • Supervision
  • Copywriting Guidelines Creation
  • MS Office
  • Customer retention optimization
  • Adobe Creative Suite intelligence
  • Content localization
  • Brand messaging

Work Experiences

  • Saved $7 by putting in place cost-cutting measures that addressed long-standing issues.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Achieved a 27% boost in organic traffic.
  • Completed project ahead of schedule within framework.
  • Achieved a 53% improvement in customer satisfaction ratings.
  • Achieved growth in just the past year.
  • Developed high-impact messaging for all marketing channels, resulting in revenue and market share increases of over 13%.
  • Collaborated with the creative team to revamp the website's UX copy, contributing to a 76% improvement in user engagement metrics.
  • Communicated complex product offerings.

Summaries

  • Achieved first-page search engine rankings.
  • Achieved first-page Google rankings for 13 high-traffic keywords.
  • Achieved 37% improved engagement metrics.
  • Adept Lead Copywriter with 4 years of experience.
  • Lead Copywriter with 16 years of successful risk assessment and vendor management experience.
  • Adept at leveraging customer insights to drive results.
  • Costs were consistently reduced while profits were increased.
  • Committed to delivering high-quality, data-driven content.
  • Achieved a 41% boost in return on ad spend.
  • Expert project manager capable of collaborating and coordinating efforts to consistently produce marketing and advertising collateral that increases program clients' awareness and profitability.

Accomplishments

  • Developed a brand storytelling strategy that contributed to a 31% increase in social media engagement over 2 months.
  • Resolved product issue through consumer testing.
  • Optimized content production workflows to reduce costs by 30%, improving overall team efficiency.
  • Led rebranding copy efforts for a multi-channel launch, contributing to a 48% increase in both customer inquiries and sales.
  • Successfully mentored and coached junior copywriters, leading to a 21% improvement in team content quality scores.
  • Crafted direct response copy for email campaigns, resulting in a 63% revenue increase year-over-year.
  • Managed multiple simultaneous projects, consistently delivering high-quality copy under tight deadlines, resulting in a client satisfaction score of 67%.
  • Monitored SEO keyword performance and adjusted copywriting tactics, which kept Cedar Works in top 6 search results for framework across the past year.
  • Revamped blog content strategy that grew readership by 78% and boosted time spent on page by 21%.
  • Partnered with cross-functional teams to launch a new product line, exceeding original launch goals by 67%.

Affiliations

  • Women in Digital (WID)
  • American Marketing Association
  • Social Media Examiner Society
  • Certified Member of Google Analytics 2019
  • Certified Associate in Project Management (CAPM) with PMI 2015
  • Certified Member of HubSpot Content Marketing Platform PMP
  • Member of the Online News Association (ONA)
  • American Society of Safety Professionals
  • Jaycees
  • Google Search Engine Optimization Certification 2018

Certifications

  • Inbound Marketing Certification by HubSpot Academy
  • Certified Email Marketing Specialist by Digital Marketer
  • Marketing Strategy Specialization by University of Illinois on Coursera
  • Copy Strategy and Brand Positioning Program by Branding Strategy Insider
  • Google Certified Professional Cloud Architect
  • Conversion Copywriting Certification by CopyHackers
  • Scrum Master Certified (SMC) from Scrum Alliance
  • Copywriting Mastery Bootcamp by AWAI (American Writers & Artists Institute)
  • UX Writing Fundamentals by UX Writing Hub
  • Advanced Google Ads Training by Google Academy for Ads

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