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Skills

  • Team building
  • Contract Negotiation and Vendor Management
  • Defining company vision
  • Operational improvement
  • Invoice generation
  • Process improvement
  • Data-driven decision making
  • Operations oversight
  • Content production scheduling
  • Content distribution pipeline optimization

Work Experiences

  • Increased market penetration across standard markets to raise brand awareness.
  • Led the organization and worked with executive partners to set long-term objectives, strategies, and company policies.
  • Consistently outperformed sales targets by upselling and cross-selling to existing clients and strategically attracting new business.
  • Was in charge of making business-wide changes to streamline procedures and improve organization.
  • Maintained annual sales of over $14 for 3 years.
  • Prepared, negotiated, and executed marketing and service level agreements with clients while achieving and maintaining a 4% client retention rate.
  • Through the use of paid performance marketing services, I was able to increase company revenues by 7%.
  • Increased the company's exposure to the system industry in order to increase sales profitability.
  • Brought in more than $14 in new business over the course of one year.
  • Developed relationships with strategic partners, which led to new business opportunities.

Summaries

  • Director of Media Entertainment is a hardworking and dependable Director of Media Entertainment who excels at vendor management and risk assessment.
  • Student pursuing a Marketing and Communications degree who is eager to contribute developed knowledge in the role of Director of Media Entertainment.
  • Director of Media Entertainment with project management and stakeholder engagement abilities.
  • Assist low-performing organizations in making a dynamic turnaround.
  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • Framework, process, and framework are all available.
  • Lean certified
  • Professional and outgoing, with a track record of establishing new client relationships and attracting new business.
  • Executive with a vision who can put plans in place to meet current and future needs.
  • Customer-focused, strategic-thinking operations and sales professional with over 16 years of experience cultivating partnerships, retaining top accounts, and expanding profit channels.

Accomplishments

  • Led productions that aired on Power BI for 10 consecutive weeks, achieving a 32% viewership increase.
  • Managed a cross-functional team to launch process, which increased market share by 81% within 2015.
  • Formalized strategic co-branded content opportunities, leading to a 10% increase in advertiser participation by 2022.
  • Established collaborative relationships between creative and technical teams, reducing project completion times by 65% and improving quality standards.
  • Overhauled content scheduling strategy, delivering 5 additional pieces of content that contributed to 42% higher engagement rates.
  • Developed and managed a content pipeline that maximized the use of resources, yielding cost savings of $10 annually.
  • Rolled out an immersive media experience using Adobe Creative Suite, increasing audience engagement metrics by 71%. The initiative impacted overall brand recognition globally.
  • Orchestrated a global rebranding campaign, delivering 19% more customer engagements and enhancing brand visibility across all media platforms.
  • Developed a portfolio of exclusive content that drove subscriptions up by 20% and increased audience retention rates.
  • Collaborated with international partners to distribute streaming content into Seattle, resulting in 69% market share growth.

Affiliations

  • Member, Association of Independent Commercial Producers (AICP)
  • Board Member, Business of Entertainment Executive Forum
  • Chair, Media Technology and Innovation Committee, 2015
  • Member, PromaxBDA - Creative Executive Branch
  • Alumni Member, Harvard Business School Executive Education - Media and Entertainment Program
  • Advisor, Global Entertainment & Media Outlook Research Council
  • Member, Academy of Motion Picture Arts and Sciences (AMPAS)
  • Chair, Digital Media Globalization Group, 2024
  • Mentor, standard Professional Development Program for Creative Media Leaders
  • Panelist, Digital Hollywood Conference – Power BI

Certifications

  • Google Certified Professional Cloud Architect
  • Certified Media Executive (CME) by Media Financial Management Association (MFM)
  • Certified Intellectual Property Licensing Professional by Licensing Executives Society (LES)
  • Certified Strategic Media Planner by Media Rating Council
  • CompTIA Security+
  • Certified Digital Media Acquisition Specialist by Cedar Works
  • Facebook Certified Media Planning Professional
  • Negotiation and Leadership Negotiation Skills Certification from Harvard Law School
  • SHRM Certified Professional (SHRM-CP)
  • Certified Entertainment Industry Specialist by program

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