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Skills

  • Contract negotiation
  • Asset Tracking Information Center (ATIC)
  • Social media proficiency
  • Brand development
  • Sales promotion
  • Gap analysis
  • Industry trend analysis
  • Finance and accounting
  • Operations management
  • Commercial law

Work Experiences

  • Performed extensive bank reconciliations and cash flow statements for companies with annual revenues of up to $13 on a one year basis.
  • Implemented optimal sales strategies for the Phoenix market in order to meet commercial objectives.
  • I'm working on a brand and figuring out what the value proposition is for marketing and sales.
  • Sought advice.
  • Identified
  • Defined the parameters that define Marketing and Communications segments and devised the best strategies for profiting from market trends.
  • System metrics were created by me to identify inefficiencies and areas for improvement.
  • Oversaw the launch of 11 new products in order to increase market share and generate revenue of $8.
  • Organized and held meetings with stakeholders, contractor product teams, and customers, resulting in category throughout the entire system development life cycle.
  • Improved the user experience, site functionality, and online merchandising, resulting in a 8% increase in sales each one year.

Summaries

  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Dedicated to increasing company profitability and implementing cost-cutting programs that work.
  • Business Analyst with a wide range of skills who specializes in developing innovative solutions to organizational problems.
  • Service-driven
  • Extends client engagements and business opportunities by cultivating, managing, and leveraging client relationships.
  • Chief Marketing Officer is a talented professional with extensive experience managing software projects.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Leading plans, teams, and projects is something I've done before.
  • Comprehensive understanding of the Integrated Reporting Information System (IRIS).
  • Ambitious

Accomplishments

  • Cut customer acquisition costs by 81% via a combination of SEO enhancements, A/B testing, and targeted content marketing techniques.
  • Refined go-to-market strategies that contributed to a 67% year-over-year revenue growth as the company expanded into standard.
  • Developed an organizational change management strategy for 10 employees as a Lead Analyst.
  • Documented and resolved process which led to framework.
  • Implemented marketing automation workflows that increased campaign efficiency by 81% and reduced manual tasks by 12 hours per week.
  • Designed and implemented an innovative workflow solution for a $15 million, 10-employee company.
  • Improved on-site conversion rates by 79% by incorporating personalization and dynamic landing pages tailored to user behavior.
  • Awarded Excellence Award.
  • Marketing Consulting: Advised and assisted major computer companies, small businesses and non-profit organizations in business startup, business plans, marketing, public relations and communications with a 95% success rate.
  • Crafted and executed video marketing campaigns, increasing brand awareness by 44% across QuickBooks in just two years.

Affiliations

  • Project Management Institute
  • Advisory Council, International Academy of Digital Arts and Sciences (IADAS)
  • Participant, Public Relations Society of America (PRSA)
  • Participant, Forbes Communications Council
  • Delegate, Growth Marketing Summit framework
  • Volunteer Leader, ANA Business Marketing (ANA B2B)
  • Fellow, Academy of Marketing Science (AMS)
  • Certification, HubSpot Academy in Inbound Marketing 2019
  • Panelist, Inbound Marketing Association (IMA) Annual Symposium
  • Affiliate, Direct Marketing Association (DMA)

Certifications

  • Certified Programmatic Media Buyer (CPMB) from Trade Desk Edge Academy
  • Email Marketing Certification from HubSpot Academy
  • Advanced Search Engine Optimization (SEO) Strategies Certification
  • CompTIA A+ Technician
  • Digital Marketing Leadership Certification from eConsultancy initiative
  • Salesforce
  • Advanced CRM & Lead Management Certification from Salesforce
  • Google Ads Certification: Measurement
  • Facebook Ads & Facebook Marketing Mastery Certification
  • Association for Project Management (APM)

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