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Skills

  • Adobe Creative Suite expert
  • Business operations
  • Web Design
  • Cross-functional team collaboration
  • Microsoft Visio
  • Visual communication expertise
  • Market Analysis
  • Problem resolution
  • Department development
  • Project organization

Work Experiences

  • Adapted creative content for a global marketing strategy.
  • Achieved results in less than 15 months.
  • Looked for industry trends on social media and through online sources.
  • Looked into industry trends and compared and contrasted competing products.
  • Analyzed market trends and consumer behavior to inform creative decisions, contributing to a 28% lift in consumer engagement metrics.
  • Aligned creative strategies with business goals.
  • Achieved results in 2019.
  • Adapted creative content to fit the needs of a global marketing strategy, helping launch campaigns in 3 new regions by 2023.
  • Created artistic visual products while adhering to strict technical guidelines.
  • Adjusted the media strategy.

Summaries

  • Collaborative leader with mentoring skills.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Adept at executing marketing campaigns.
  • Achieved award recognitions.
  • Adept at crafting engaging campaigns that leverage social and digital channels, resulting in a 45% increase in engagement and several creative awards.
  • Amplified client acquisition rates by 60%.
  • Collaborative leader with a talent for mentoring junior creatives, improving team efficiency by 26% and creating environments that foster innovation and creativity.
  • Aligned initiatives with growth objectives.
  • Mentoring and coaching artists to encourage the development of personal style and techniques is one of her specialties.
  • Within Miscellaneous, senior Creative Group Head and outstanding performer in performance reporting and team leadership.

Accomplishments

  • Led quarterly workshops for the creative team, thereby decreasing redundant workflows and improving creative output by 55%.
  • Led the creative direction for a Salesforce campaign, resulting in a 74% boost in brand engagement within Columbus.
  • Introduced high-impact digital ads that propelled sales of Microsoft Excel by 42% during initiative.
  • Developed and executed integrated multi-platform marketing strategies that resulted in a 46% lift in website traffic over initiative.
  • Collaborated with team of 18 in the development of process.
  • Produced video content that led to viral growth of Adobe Creative Suite, surpassing 18 views within the first system.
  • Implemented a creative A/B testing protocol for email marketing campaigns that led to a 67% rise in click-through rates for Microsoft Excel.
  • Redefined Harbor & Co.'s go-to-market strategy, integrating AR technology which led to a 52% spike in consumer foot traffic.
  • Documented and resolved method which led to system.
  • Developed brand identity initiatives for Summit Group, increasing brand recall by 32% across target markets.

Affiliations

  • Ad Age Collective
  • Visual Designers Meetup Group
  • International Council of Nurses
  • Society for News Design (SND)
  • Association of National Advertisers (ANA)
  • International Advertising Association (IAA)
  • Digital Creative Directors LinkedIn Group
  • Toastmasters
  • American Marketing Association (AMA)
  • Society of Human Resource Management

Certifications

  • Campaign Planning and Strategy Certification by Brightline
  • CXL Institute Conversion Rate Optimization (CRO) Certification
  • Certified Public Accountant
  • Chartered Institute of Marketing (CIM) Level 6 Diploma in Professional Marketing
  • Interactive Advertising Bureau (IAB) Advanced Programmatic Certification
  • Google UX Design Professional Certificate
  • Microsoft Certified Professional in PowerPoint and Graphic Design
  • SHRM Certified Professional (SHRM-CP)
  • Inbound Marketing Certification by HubSpot
  • First Aid/CPR Certified

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