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Skills

  • Campaign strategy
  • Team management
  • CSS editing
  • Digital media design
  • Joomla development
  • Business operations
  • Client needs assessment
  • Process improvement
  • Adobe Creative Suite expert
  • 2D design

Work Experiences

  • Achieved results in process.
  • Achieved a year-over-year 51% increase in sales conversions.
  • Looked up character drawings and environmental elements for inspiration.
  • Was in charge of technological considerations in order to meet predetermined objectives.
  • Created artistic visual products while adhering to strict technical guidelines.
  • Adapted creative content for a global marketing strategy.
  • Oversaw the quality assurance program, which included on-site assessments, internal audits, and customer surveys.
  • Pushed for operational changes that resulted in cost savings and higher profit margins.
  • Created graphics for websites, logos, and promotions for marketing purposes.
  • Promoted a highly communicative, collaborative team culture on all visual product projects.

Summaries

  • Boost client satisfaction by 76%.
  • Broadened project scope across new territories.
  • Clear understanding of stakeholder engagement and strategic planning as well as vendor management training.
  • Creative Group Head is a dynamic Creative Group Head who excels at focusing on solutions and meeting deadlines.
  • Creative Group Head is a multi-talented Creative Group Head who is consistently rewarded for planning and operational improvements.
  • Accomplished at managing creative teams from diverse disciplines, consistently producing high-quality work and increasing project success rate by 2%.
  • Collaborative leader with mentoring skills.
  • Contribute to long-term brand growth.
  • Boosted team’s creative output by 63%.
  • Consistently produced high-quality work.

Accomplishments

  • Established a scalable creative process framework, decreasing production timelines by 32% without compromising quality.
  • Led the creative direction for a Salesforce campaign, resulting in a 74% boost in brand engagement within Columbus.
  • Resolved product issue through consumer testing.
  • Utilized customer data insights to inform creative assets that resulted in a 20% increase in personalized marketing efficacy across Workday.
  • Cooperated with PR and Comms teams to mitigate a brand crisis, turning negative media sentiment into positive coverage by 43%.
  • Produced video content that led to viral growth of Adobe Creative Suite, surpassing 18 views within the first system.
  • Directed creative ideation through completion for 12 cross-channel campaigns, contributing to a 19% increase in HubSpot revenue.
  • Developed and pitched prototypes to key stakeholders, securing an additional budget of 4 for continued creative expansion.
  • Implemented client feedback loops within creative strategy meetings, leading to quicker approvals and a 49% cut in project timelines.
  • Developed and executed integrated multi-platform marketing strategies that resulted in a 46% lift in website traffic over initiative.

Affiliations

  • Visual Designers Meetup Group
  • Campaign Big Awards Jury
  • Creative Leadership Council
  • Society of Women Engineers
  • Rotary International
  • Society for News Design (SND)
  • International Council of Design (ico-D)
  • Society of Human Resource Management
  • National Association of Social Workers
  • National Retail Federation (NRF)

Certifications

  • Google Data Studio Advanced Certification
  • Cisco Certified Network Associate (CCNA)
  • International Accreditation for Web Design (Comprehensive)
  • Advanced Google Tag Manager Certification
  • CompTIA A+ Technician
  • Advanced Certification in Web and App Development for Marketers
  • Salesforce
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Facebook Blueprint: Creative Strategy Certification
  • Chartered Institute of Marketing (CIM) Level 6 Diploma in Professional Marketing

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