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Skills

  • Team management
  • Portfolio growth
  • CCTV
  • Communications leadership
  • Organization
  • Business operations
  • CPM reduction strategies
  • RFI Scanners
  • MS Office
  • Revenue development

Work Experiences

  • Advocated for ad spend increases on method.
  • Assisted in the creation of method procedures.
  • Kept my process knowledge up to date by doing performance reporting and project management.
  • Oversaw special promotional events in order to increase positive media attention, revenue, and sales.
  • Accomplished results within the past year.
  • Site evaluations, customer surveys, and team audits were all things I did.
  • Boosted engagement by over 68%.
  • Achieved a 82% reduction in CPM.
  • Achieved a 60% uptick in ad engagement.
  • Analyzed post-campaign metrics and drafted a comprehensive performance analysis report, resulting in informed decisions for future media spend allocations.

Summaries

  • Motivating leader who has built and managed initiative teams in the past.
  • Born connector with the ability to form beneficial partnerships and build high-performing teams.
  • Insightful, resourceful, and enthusiastic about system and multi-channel marketing strategies.
  • With a team-oriented mentality, highly organized, proactive, and punctual.
  • Deadline-oriented, tenacious, and capable of thriving in high-pressure situations.
  • Associate Media Investment Director and team leader with 14 years of experience in category settings.
  • Communicative and team-oriented, with Adobe Creative Suite expertise.
  • Exceptional at juggling multiple goals in order to maximize efficiency and influence positive outcomes.
  • Proven success in increasing media and social media coverage, increasing customer engagement, and increasing sales.
  • Achieved 84% growth in customer conversion.

Accomplishments

  • Orchestrated direct publisher relationships to ensure premium inventory access, leading to a 24% improvement in ad quality and campaign performance.
  • Delivered media plan that balanced traditional and digital platform allocation, boosting ROAS by 78% for method campaigns over three years.
  • Identified and scaled underperforming marketing channels, transitioning budget into high-conversion platforms, generating a 69% uplift in overall ROAS.
  • Launched a cross-channel media optimization task force, aligning programmatic, paid social, and search strategies that increased overall brand lift by 72%.
  • Managed a team responsible for placing $5 in media spend across 3 markets, achieving an overall increase in ROAS of 64% over 18 months.
  • Reconfigured media buying settings through initiative, delivering 48% enhanced viewability rates across key campaigns.
  • Negotiated cost-efficient media deals with primary ad vendors, resulting in budget savings of $7 and reinvestment in high-growth channels.
  • Analyzed customer journey data to streamline user engagement strategies on video platforms, leading to a 53% lift in completion rates across video assets.
  • Partnered with leading influencer networks to drive 37% higher engagement on native content, improving consumer sentiment and brand loyalty.
  • Implemented advanced reporting structures using QuickBooks, providing real-time metrics that reduced response times and improved campaign optimization by 35%.

Affiliations

  • Alumni, Google Media Buying Bootcamp, 2023
  • Alumni Ambassador, MEC Global Media Masters Program, Phoenix, 2023
  • Member, Association for Data-Driven Marketing & Advertising (ADMA)—specific expertise in paid digital media efficiencies
  • Member, American Association of Advertising Agencies (4A’s), 2020 – Present
  • Affiliate, Analytics Leaders Roundtable at eMarketer—specializing in paid social media performance measurement
  • Member, Global Marketing & Advertising Association (GMAA), 2015 - Present
  • Certified Media Buyer, Media Buying Academy (2019 Certification)
  • Presenting Expert, Cross-Media Attribution Seminar by MarketingProfs, 2019
  • Graduated from Advanced Digital Media Buying Course, Ironclad Systems, 2021
  • Lead Presenter, AdExchanger's Programmatic I/O, 2019

Certifications

  • Professional Diploma in Google Display Network (GDN)
  • Twitter Flight School Certification
  • Facebook Blueprint Certification
  • Advanced Data-Driven Marketing Certification
  • Microsoft Certified Systems Engineer (MCSE)
  • Global Digital Media Certification from initiative
  • Mobile App Marketing Certification by Harbor & Co.
  • Certificate in Digital Marketing from standard
  • Certified Media Planning Professional (CMPP) from Northwind
  • HubSpot Content Marketing Certification

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