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Skills

  • MS Office
  • Audience engagement analytics
  • Planning and coordination
  • Market penetration and expansion strategies
  • Interactive social media campaign management
  • RFI Scanners
  • High-stakes negotiation skills
  • International partnership relations
  • Policy and procedure improvements
  • Communications

Work Experiences

  • Achieved a consistent 5% improvement in key demographic ratings.
  • Collaborated with legal and compliance teams.
  • Was in charge of programs from conception to completion.
  • Collaborated with the marketing department to launch a flagship program that earned Employee of the Year and increased merchandise sales by 8.
  • Aligned programming strategies with business initiatives.
  • Collaborated with local and international partners.
  • Collaborated with 18 executives and department heads.
  • Was in charge of a 5-person program team that worked on vendor management and project management.
  • Double-checked the programming logs for accuracy and compliance with FCC rules and regulations.
  • Contributed to a 23% improvement in audience engagement.

Summaries

  • Bringing 15 years of Insurance experience to a new position with long-term growth and advancement potential.
  • Knowledge of Tableau in depth, as well as budget management and strategic planning abilities.
  • Proficient in promoting standard by leveraging process improvement and cross-functional collaboration knowledge.
  • Communicative and team-oriented, with HubSpot expertise.
  • Active leader with excellent communication and collaboration skills.
  • Team leadership in category settings and risk assessment in stakeholder engagement settings.
  • Accomplished media executive.
  • With hands-on experience, eager to learn new skills and advance knowledge.
  • Oversee programming for method station with a track record of increasing viewership while keeping costs under control.
  • Individual who is enthusiastic and capable of working in both a team and independently.

Accomplishments

  • Formulated and executed a five-year strategic plan which boosted original content output by 63% and enhanced viewership metrics across the Southeast.
  • Advocated for enhanced workplace diversity policies, contributing to innovation and a 66% increase in employee satisfaction across creative departments.
  • Optimized content scheduling based on audience demographics, increasing viewership in target advertising categories by 32%.
  • Identified emerging trends in television programming, adjusting creative focus that resulted in a 63% increase in audience share over three years.
  • Proactively implemented a brand-focused approach to content creation, which saw a 82% rise in brand equity within the Insurance space.
  • Partnered with the editorial team to implement real-time viewer feedback loops, improving content relevance and raising user retention by 75%.
  • Led negotiations with external and internal stakeholders, ensuring consistent delivery of creative programs, reducing project timelines by 20%.
  • Designed targeted marketing strategies for original content, achieving a 43% surge in audience demand in the the Southeast market.
  • Maximized efficiency by integrating workflow automation tools, cutting project turnaround times by 36% without compromising creative quality.
  • Coordinated the redesign of programming slots, which generated an 2 uptick in sponsorships and advertiser interest.

Affiliations

  • Founding Member, Digital Media Association (DiMA), collaborating on the intersection of television, digital content, and streaming platforms.
  • Alumni Member, process School of Communications Alumni Association, maintaining strong industry networks through ongoing alumni involvement.
  • Member, PromaxBDA, contributing to discussions on marketing and promotional strategies within the television and content creation industry.
  • Member, Women in Cable Telecommunications (WICT), supporting leadership growth and diversity in telecommunications programming.
  • Participant, NATPE (National Association of Television Program Executives), annually networking with program executives to gain insights on global distribution trends.
  • Attendee, MIPCOM Content Market, regularly attending to explore international co-production opportunities and multi-platform programming development.
  • Member, International Documentary Association (IDA), staying informed regarding advances in documentary production for television.
  • Board Member, Television Academy, collaborating with industry professionals to enhance the television arts and reach a broader audience.
  • Member, Radio Television Digital News Association (RTDNA), participating in discussions on the future of digital newsroom innovations.
  • Member, National Association of Broadcasters (NAB), actively engaging to stay informed on the latest trends in television broadcasting and regulatory updates.

Certifications

  • Certified TV Network Operations Manager - process
  • First Aid/CPR
  • Project Management Professional (PMP) – 2021
  • CompTIA Network+
  • Facebook Certified Media Planning Professional – 2017
  • Certified Media Brand Strategist - Vantage
  • Advanced Google Analytics Certification 2022
  • Certified Public Accountant (CPA)
  • Salesforce
  • Google Certified Professional Cloud Architect

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