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Skills

  • Employee training
  • Customer engagement
  • Market trends knowledge
  • Conversion Rate Optimization (CRO)
  • Content marketing strategy
  • Video promotions
  • Client relationship management
  • Cost-Per-Click (CPC) Optimization
  • Event planning
  • A/B Testing and Multivariate Testing

Work Experiences

  • Pushed my team to achieve and exceed sales goals.
  • Aligned content with customer funnels.
  • Achieved Outstanding Service Award from Summit Group for innovative use of mobile marketing in a Government campaign, improving mobile engagement by 63%.
  • Collaborated with product developers to launch a targeted PPC campaign, leading to 70% more product trial requests in 11 weeks.
  • Achieved a 17% increase in overall conversions.
  • Achieved results over a 3-month period.
  • Oversaw the creation of all advertising materials, including copywriting, proofreading, and layout enhancements.
  • Achieved 27% growth in follower engagement.
  • Automated parts of the customer segmentation process.
  • Kept track of product development and audience feedback in order to adjust marketing and promotion campaigns as needed.

Summaries

  • Bring extensive knowledge of customer purchasing habits, advertising policies, and creative design gained over 9 years in the field.
  • Early adopter of industry trends and strategies, which results in consistently fresh and innovative ideas.
  • Forward-thinking and resourceful, with a strong work ethic and excellent problem-solving, leadership, and project management skills.
  • To boost long-term growth, be proficient in product monetization and mobilization strategies.
  • Within Government, senior Digital Campaign Manager and outstanding performer in strategic planning and vendor management.
  • Advanced ServiceNow and Jira abilities.
  • Costs were consistently reduced while profits were increased.
  • Expertise in market research, forecasting, and assessing client needs.
  • Modern Digital Campaign Manager with extensive experience in program campaigns and the use of Asana.
  • Understanding how to boost revenue, productivity, and customer satisfaction in a process company.

Accomplishments

  • Designed multi-lingual PPC campaigns targeting the Southwest segments, resulting in 28% higher engagement and 81% better ROI compared to regional benchmarks.
  • Documented and resolved system which led to method.
  • Collaborated with the creative team to develop high-conversion landing pages, improving landing page quality scores and reducing bounce rates by 30%.
  • Built a content marketing calendar for the year, aligning campaigns with product launches and increasing website traffic by 82% quarter over quarter.
  • Partnered with third-party agencies for media buying, achieving a 27% higher than projected reach within the set budget of 6.
  • Created real-time marketing dashboards for tracking KPIs and presented performance insights to executive leadership, leading to a smarter budget reallocation and efficiency improvement by 32%.
  • Launched an international digital campaign for Tableau, boosting global brand recognition and app downloads by 34% across multiple regions.
  • Developed and implemented A/B testing strategy that optimized landing pages and improved conversion rates by 16% for email marketing campaigns.
  • Managed over 13 digital campaigns across multiple platforms, resulting in a 76% increase in ROAS for Government.
  • Resolved product issue through consumer testing.

Affiliations

  • Society of Human Resource Management
  • Association for Supply Chain Management (APICS)
  • Professional Member, MarketingProfs category
  • International Association of Administrative Professionals
  • Professional Membership - Content Marketing Institute (CMI)
  • Certified Partner, Google Ads Program 2015
  • Interactive Advertising Bureau (IAB) Membership, 2016-Present
  • Professional Member of Association of National Advertisers (ANA)
  • Certified in Conversion Rate Optimization, CPA, 2017
  • American Marketing Association (AMA), Digital Marketing Chapter

Certifications

  • Certified Performance Marketing Expert by CAAMP
  • Google Tag Manager Fundamentals Certificate
  • Email Marketing Certification by HubSpot
  • Cisco Certified Internetwork Expert (CCIE)
  • Microsoft Certified Systems Engineer (MCSE)
  • Certified Digital Marketing Professional (CDMP) by Digital Marketing Institute
  • LinkedIn Marketing Solutions Fundamentals
  • Mobile Marketing Certification by Google
  • Advanced Google Ads (AdWords) Display Certification
  • CompTIA Network+

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