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Skills

  • Ad spending optimization
  • Client relationship management
  • Cost-Per-Click (CPC) Optimization
  • Budget allocation for digital campaigns
  • Team building
  • Metric equipment
  • Market trend analysis
  • Video promotions
  • Brand positioning and rebranding
  • Social media management

Work Experiences

  • Planned and submitted marketing department budgets totaling $13.
  • Collaborated with a cross-functional team of 15 members.
  • Collaborated with a cross-functional team of 14 members to design and implement a $4-budget campaign for standard, achieving Top Performer in 2021.
  • Created program promotions that resulted in category.
  • Aligned content with customer funnels.
  • Oversaw the creation of all advertising materials, including copywriting, proofreading, and layout enhancements.
  • Achieved results over a 3-month period.
  • Evaluated marketing copy, art comps, and final designs, comparing them to established standards.
  • Worked with media representatives to ensure that special events were covered effectively.
  • Collaborated closely with clients and Digital Campaign Manager to create successful promotions that met customer needs and exceeded sales targets.

Summaries

  • Recognized on a regular basis for outstanding performance and contributions to the Government industry's success.
  • Proven track record of dealing with customer complaints in a courteous and professional manner while closing sales and generating leads.
  • Proven track record of maintaining existing client relationships while growing revenue from new ones.
  • Account Manager with 18 years of experience who works tirelessly.
  • Vendor management, risk assessment, and client relations led campaigns that resulted in positive feedback and exponentially increased interaction from target audience members.
  • Account Executive with a thorough understanding of process improvement and a strong desire to increase sales in order to maximize company revenue.
  • Team player who excels at collaborating with coworkers and industry experts to complete successful advertising projects.
  • Within Government, senior Digital Campaign Manager and outstanding performer in strategic planning and vendor management.
  • Results-driven and accomplished advertising professional with in-depth knowledge of the initiative industry and customer preferences.
  • Costs were consistently reduced while profits were increased.

Accomplishments

  • Collaborated with team of 13 in the development of initiative.
  • Secured a Excellence Award award for executing high-performing campaigns that led to 54% growth in revenue for Harbor & Co..
  • Designed a multi-channel digital strategy that resulted in a 44% reduction in lead acquisition cost while maintaining desired quality across 10 campaigns.
  • Documented and resolved system which led to method.
  • Utilized market trend analysis to restructure PPC campaigns, boosting overall keyword quality scores by 42% and lowering CPC by 17%.
  • Built in-depth performance reports on all running digital campaigns, leading to strategic insights and a 76% increase in CTRs across multiple channels.
  • Increased traffic from organic search through SEO-focused content development, boosting leads by 63% for a performance reporting client.
  • Leveraged programmatic ad buying to increase impressions while lowering CPM by 17%, achieving brand reach objectives for standard.
  • Managed an audience segmentation project, improving retargeting performance for a Jira launch, resulting in 34% higher engagement.
  • Achieved Employee of the Year from Beacon Labs for leading a complex multi-platform campaign that resulted in 37% year-over-year revenue growth.

Affiliations

  • Certified Expert, Hootsuite Social Media Marketing 2024
  • American Marketing Association
  • Ranked Member, Chief Marketing Officer (CMO) Council framework
  • HubSpot Academy Certification Lean in Tableau, 2024
  • Project Management Institute
  • Contributor, PPC Hero Expert Forum
  • Rotary International
  • American Medical Informatics Association
  • Association for Computing Machinery
  • International Association of Administrative Professionals

Certifications

  • PPC Fundamentals Certification by SEMrush
  • Microsoft Certified Systems Engineer (MCSE)
  • Twitter Flight School Video Badge
  • Mobile Marketing Certification by Google
  • Certified Analytics & Data Specialist by YouTube
  • ADworld Experience PPC Academy
  • LinkedIn Marketing Solutions Fundamentals
  • Advanced Social Media Strategy (ASMS) by Hootsuite
  • Certified Customer Value Optimization Specialist by DigitalMarketer
  • Advanced Google Ads (AdWords) Display Certification

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