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Skills

  • Project management
  • Customer relationship building
  • Churn reduction techniques
  • CRM Platform Migration
  • Client communication
  • Data-driven decision making
  • Process improvement
  • Market Analysis
  • Vendor relationship management
  • Marketing automation

Work Experiences

  • Coordinated marketing, sales, and IT processes to align activities with corporate goals.
  • Achieved 8 new customer acquisitions.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Achieved a 23% boost in CRM usage.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Authored high-value case studies.
  • Sold and distributed over $17 worth of Power BI.
  • Achieved a 51% reduction in manual processes.
  • Developed, implemented, and improved business development strategies based on company objectives, product specifications, market data, and budget constraints.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Customer Service clients.

Summaries

  • Excited to bring my budget management experience to my new position.
  • Performance-driven Marketing Manager skilled in creating marketing plans and leading successful product launches, promotions and development. Well-versed in SEO content creation, social media audience engagement and brand management.
  • Competent marketing manager with a track record of driving business growth through the implementation of process strategies.
  • Employees are motivated to perform at their best by a hardworking team builder.
  • With exceptional Customer Service expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Achieved 22% increase in repeat purchases.
  • Achieved 40% YoY growth in loyalty program engagement.
  • Achieved 24% market share growth.
  • Achieved a 55% uplift in primary KPIs.
  • Within Customer Service, senior Customer Relationship Marketing Manager and outstanding performer in risk assessment and vendor management.

Accomplishments

  • Optimized customer onboarding campaigns resulting in a 21% reduction in churn within the first 8 days of activation.
  • Created engaging customer life cycle marketing strategies, increasing customer satisfaction rates by 83% and loyalty program participation by 57%.
  • Collaborated with team of 3 in the development of system.
  • Partnered with cross-functional teams to develop and enhance loyalty programs, increasing returning customer rates by 60% over three years.
  • Increased lead-to-conversion ratio by 33% by running targeted cross-sell efforts informed by customer purchase history via CRM tools and predictive analytics.
  • Led a multichannel content strategy for Harbor & Co., increasing active engagement rates by 59% across email, web, and mobile platforms.
  • Successfully launched an internal CRM audit initiative that identified areas for improvement leading to a 58% increase in system efficiency.
  • Resolved product issue through consumer testing.
  • Implemented automated upsell and cross-sell campaigns geared towards high-potential customers, driving an additional $4 in revenue in several months.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.

Affiliations

  • CRM and Loyalty Marketing Association - Presenter on best practices for win-back campaigns in 2019
  • International Council of Nurses
  • Global Association for Customer Service Professionals (GACSP) - Specialized in customer feedback surveys
  • Project Management Institute (PMI) - Member, applying agile methodologies to CRM projects
  • Marketing Leadership Council - Thought leader on CRM strategy transformation
  • Society for Marketing Professional Services (SMPS) - Certified CRM Specialist since 2016
  • The Predictive Analytics Initiative - Active participant in customer behavior modeling workshops
  • American Marketing Association
  • Association for Supply Chain Management (APICS)
  • Digital Analytics Association (DAA) - Pursuing advanced courses on customer segmentation

Certifications

  • Salesforce CRM Admin Certification
  • Certification in Marketing Metrics & ROI by Lakeside Partners
  • Microsoft Certified Systems Engineer (MCSE)
  • Salesforce
  • Certified Digital Marketing Professional (CDMP) by DMI
  • Certified Public Accountant (CPA)
  • Google Certified Professional Cloud Architect
  • Data-Driven Marketing Certification by Vantage
  • Facebook Certified Digital Marketing Associate
  • Cisco Certified Network Associate (CCNA)

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