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Skills

  • Client communication
  • Market Positioning
  • Brand development
  • Product lifecycle management
  • Cross-functional team leadership
  • PeopleSoft
  • Business operations
  • Competitive analysis and benchmarking
  • Conversion Rate Optimization (CRO)
  • Process improvement

Work Experiences

  • Advised product development teams on how to improve products based on customer feedback.
  • Devised and implemented favorable pricing structures that balanced the firm's goals with those of the customers.
  • Implemented marketing strategies that resulted in a customer base growth of 6%.
  • Championed cost-effective digital marketing strategies that resulted in 39% cost savings and higher conversion rates.
  • Accomplished this within 2023.
  • Collaborated with marketing teams to create, deploy, and optimize effective campaigns for Miscellaneous clients.
  • Oversaw an annual marketing budget of $5.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Accomplished growth in 2020.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Summaries

  • Achieved 25% boost in customer engagement.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Achieved 41% cost savings.
  • Achieved 3% penetration in new markets for Asana.
  • Leader who is articulate and driven, as well as having a high level of energy and an engaging personality.
  • Costs were consistently reduced while profits were increased.
  • Employees are motivated to perform at their best by a hardworking team builder.
  • Manager of Consumers with 8 years of successful stakeholder engagement and strategic planning experience.
  • Achieved within 2 weeks of launch.
  • Expert at keeping track of trends and seizing new opportunities.

Accomplishments

  • Led go-to-market campaigns for Jira, achieving 40% penetration in key new markets within 2019 and strengthening overall brand performance.
  • Implemented a KPI tracking system for sales teams that improved quota achievement by 37%.
  • Successfully led the rollout of a loyalty program, which delivered 35% increase in customer retention and average order value.
  • Redesigned consumer feedback loops to improve response time to issues, resulting in 44% reduction in customer complaints within 16 months.
  • Oversaw the gathering and analysis of customer feedback, improving product offerings and driving an additional $5 in sales.
  • Designed and implemented customer-centric campaigns that improved net promoter score (NPS) by 44% within 2021.
  • Drove Asana loyalty program adoption, achieving 70% member growth and a 58% lift in repeat purchases within 2021 months.
  • Coordinated the execution of a national brand campaign, increasing market share by 56% in 2022.
  • Collaborated with cross-functional departments to launch framework, driving $10 in revenue within the first 10 weeks.
  • Conducted customer segmentation analysis, leading to personalized marketing initiatives and a revenue boost of $9.

Affiliations

  • Lions Club
  • Women in Retail Leadership Circle
  • Rotary International
  • Association for Experiential Marketing
  • The Interactive Advertising Bureau (IAB)
  • Association of Information Technology Professionals
  • American Medical Informatics Association
  • Global Public Relations Network (GPRN)
  • Shopper Marketing Forum
  • Global Association for Marketing at Retail (POPAI)

Certifications

  • Google Ads Certification 2016
  • SHRM Senior Certified Professional (SHRM-SCP)
  • ServSafe
  • HubSpot Inbound Marketing Certification
  • Digital Marketing Certified Associate (DMCA) - Brightline
  • Certified Data & Analytics Professional (CDA-Pro)
  • CompTIA A+ Technician
  • Amazon Advertising Sponsored Ads Accreditation
  • Certified Product Manager (CPM) - Ironclad Systems
  • Adobe Certified Expert (ACE) in Experience Manager

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