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Skills

  • Budgeting and Allocation 
  • Initiative equipment
  • PeopleSoft
  • MS Office
  • Audience Engagement Optimization
  • Market Positioning
  • Corporate Communications
  • Internal communication enhancement
  • Budgets
  • Creative problem-solving

Work Experiences

  • Planned and implemented innovative strategies to meet goals and increase long-term profitability.
  • Created, implemented, and improved national marketing initiatives to increase initiative product awareness and sales.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Achieved 14 views.
  • Advised product development teams on how to improve products based on customer feedback.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Addressed feedback and digital media inquiries from stakeholders, improving response times by 41% within 18 months.
  • Contributed to a 81% higher completion rate across departments.
  • Championed diversity in media.
  • Achieved results within several months.

Summaries

  • Adept at introducing automation tools to streamline the media publishing process, reducing task completion times by 65% and improving workflow efficiency.
  • Innovative marketing leader with 18+ years of experience creating outstanding marketing campaigns, content, and collateral using both traditional and innovative strategies.
  • Achieved over 14 million views.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Media Administrator with 16 years of successful data analysis and strategic planning experience.
  • Accelerated delivery.
  • Analyzed ad campaign performance metrics.
  • Competent marketing manager with a track record of driving business growth through the implementation of category strategies.
  • Administered internal media communication systems.
  • Achieved significant audience growth.

Accomplishments

  • Developed multimedia materials resulting in an increased engagement rate of 34% across video, photo, and written content.
  • Optimized key visual assets for client-facing presentations, enhancing customer understanding and increasing satisfaction by 35%.
  • Managed and optimized digital media portfolios, leading to improved content scalability and a storage reduction of 62%.
  • Collaborated with creative teams to produce media content used in over 9 international campaigns, optimizing brand visibility.
  • Managed end-to-end post-production workflows for the launch of framework, delivering projects 7% ahead of schedule.
  • Negotiated media contracts and partnerships, resulting in yearly cost savings of $16 for future campaigns.
  • Implemented targeted digital advertising efforts, resulting in a 74% higher click-through rate (CTR) across multiple platforms.
  • Evaluated media campaign success metrics through detailed analytics, improving overall Return on Investment (ROI) by 34%.
  • Documented and resolved metric which led to initiative.
  • Created comprehensive style guides for media team members, standardizing content creation and reducing edit requests by 46%.

Affiliations

  • Association of Media & Communication Administrators
  • American Society of Media Editors
  • Academy of Motion Picture Arts and Sciences (Multimedia Domain)
  • Society of Digital Information and Communication Technology
  • Digital Media Managers Association
  • Jaycees
  • Freemason
  • American Marketing Association
  • Association for Computing Machinery
  • Association for Supply Chain Management (APICS)

Certifications

  • ServSafe
  • Certified Media Budget Specialist by Brightline
  • PRINCE2 Foundation - Project Management for Media
  • Google Ads Certification
  • SHRM Senior Certified Professional (SHRM-SCP)
  • Facebook Certified Creative Strategy Professional
  • CompTIA A+ Technician
  • Certified Digital Asset Management Specialist (CDAM)
  • IAB Digital Media Buying and Planning Certification
  • Certified Public Accountant (CPA)

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