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Skills

  • Social media management
  • Team collaboration
  • Branding and rebranding initiatives
  • Conversion Rate Improvement
  • Budgeting
  • Sales team support
  • Strategic planning
  • Lead generation
  • Influencer Marketing Campaign Management
  • Employee training

Work Experiences

  • Achieved a 19% increase in marketing investment.
  • Achieved results over the course of three years.
  • Collaborated with the product team to create go-to-market strategies that led to a successful launch of Power BI.
  • Updated program procedures to address data collection and analysis issues, resulting in initiative.
  • Boosted sales for Power BI by 20% %.
  • Achieved results within three years.
  • Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.
  • Closely monitored social sentiment data, providing actionable insights that led to improved tonality in customer interactions within three years.
  • Conducted market research surveys that informed repositioning of HubSpot, resulting in a 46% lift in sales.
  • Wrote copy for marketing, advertising, and websites that was both engaging and effective.

Summaries

  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Marketing Executive Intern with extensive experience in stakeholder engagement and QuickBooks marketing.
  • Dedicated to thorough and accurate research.
  • Analytical thinker focused on boosting ROI.
  • Analyzed competitive data.
  • Achieved a 34% increase in organic traffic.
  • Within Miscellaneous, senior Marketing Executive Intern and outstanding performer in data analysis and strategic planning.
  • Boosted performance.
  • Ability to devise innovative strategies.
  • Adept at integrating email marketing best practices.

Accomplishments

  • Implemented A/B testing for email campaigns resulting in 48% reduction in churn rate over 6 months.
  • Crafted website content optimized for SEO, achieving 80% increase in site traffic from organic search over several months.
  • Curated and published blog content, contributing to a 64% increase in inbound lead generation.
  • Documented and resolved method which led to initiative.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Spearheaded customer feedback collection efforts, reducing churn rate by 51% through tailored communication strategies.
  • Initiated customer journey mapping project leading to 61% improvement in customer experience and retention.
  • Monitored analytics dashboards to track campaign performance, adjusting strategies that led to a 84% improvement in conversion rate.
  • Analyzed market trends and gathered customer data to assist in creating targeted marketing strategies to reach initiative.
  • Resolved product issue through consumer testing.

Affiliations

  • American Society of Safety Professionals
  • International Council of Nurses
  • Google Analytics Certification - 2022
  • Competitor Analysis Lab Participation, procedure
  • American Association of Advertising Agencies (4A's) MAIP Alumni
  • E-commerce Marketing Association (EMA)
  • Public Relations Society of America (PRSA)
  • Certified Brand Manager, Branding Institute, 2020
  • Member of Student Advertising Society, program
  • Youth Marketing Connection (YMC) Influencer Program

Certifications

  • Certified Social Media Strategist (CSMS) - National Institute for Social Media
  • Google Certified Professional Cloud Architect
  • Twitter Flight School Certification
  • Apple Certified Associate (ACA)
  • Certified Marketing Executive (CME) - Sales & Marketing Executives International
  • SHRM Certified Professional (SHRM-CP)
  • Project Management Professional (PMP)
  • Google Analytics for Beginners Certificate
  • Salesforce Marketing Cloud Email Specialist Certification
  • Google Display Ads Certification

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