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Skills

  • Campaign management
  • Client Acquisition Support
  • A/B Testing for Ads
  • Cross-promotional partnerships
  • Social media management
  • Bid strategy optimization
  • Branding and rebranding initiatives
  • Adobe Creative Cloud
  • Copywriting expertise
  • Employee training

Work Experiences

  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.
  • Achieved 16 brand mentions.
  • Contributed to SEO strategy development, improving keyword rankings and increasing organic traffic by 41% in 6 months.
  • Provided market and regional sales information to supervisors and company leaders in order to best meet customer needs and maximize revenue.
  • Collaborated with the product team.
  • Assisted in the creation of marketing campaigns that increased overall lead generation by 27% within 6 months.
  • Collaborated with the product team to create go-to-market strategies that led to a successful launch of Power BI.
  • Analyzed competitive market data.
  • Conducted careful review of campaign metrics.
  • Forecasted marketing trends based on historical data in order to fine-tune campaigns and increase sales.

Summaries

  • Marketing Specialist with experience developing creative marketing collateral for a variety of projects.
  • Industrious marketing specialist with 5 years of experience in marketing and a decisive and hardworking attitude.
  • Boosted market presence by 46%.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Clear understanding of stakeholder engagement and risk assessment as well as client relations training.
  • Accomplished Marketing Executive Intern.
  • Costs were consistently reduced while profits were increased.
  • Analyzed competitive data.
  • Graphic design, copywriting, and project management skills must be demonstrated.
  • Marketing Executive Intern who is dynamic and has 8 years of experience in strategic planning.

Accomplishments

  • Coordinated metric at Portland garnering 8 new customer sign-ups and 34% increase in local brand awareness.
  • Monitored analytics dashboards to track campaign performance, adjusting strategies that led to a 84% improvement in conversion rate.
  • Developed and authored marketing copy for online ads, driving a 74% improvement in click-through rate (CTR).
  • Designed surveys and questionnaires for customer satisfaction research, used insights to enhance customer retention strategies.
  • Resolved product issue through consumer testing.
  • Led the development of an SEO strategy leading to a 62% increase in organic search traffic within 6 months.
  • Researched and recommended marketing automation software to improve campaign efficiency, saving process weekly in process automation.
  • Crafted website content optimized for SEO, achieving 80% increase in site traffic from organic search over several months.
  • Assisted in managing initiative, which brought together 4 attendees and increased post-event webpage traffic by 24%.
  • Documented and resolved method which led to initiative.

Affiliations

  • National Retail Federation (NRF) Student Association
  • American Society of Safety Professionals
  • Facebook Blueprint Certification - 2019
  • SEO and Content Strategy Professional Group
  • Lions Club
  • Public Relations Society of America (PRSA)
  • Freemason
  • Certified Professional in Content Marketing (AZCM), 2023
  • Marketing Club Member, program
  • Project Management Institute

Certifications

  • Certified Digital Marketing Professional (CDMP) from DMI
  • SHRM Certified Professional (SHRM-CP)
  • Hootsuite Social Marketing Certification
  • Google Certified Professional Cloud Architect
  • Facebook Ads Specialist Certification by CXL
  • Marketing Research Certification (MRC) – Insights Association
  • Certified Public Accountant (CPA)
  • Google Ads Search Certification
  • Apple Certified Associate (ACA)
  • Certified Brand Strategist (CBS) - method

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