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Skills

  • Best Practices Playbook Creation
  • P&L Management
  • Audience Insights & Trend Analysis
  • Cross-functional team leadership
  • Engagement and Follower Growth Strategies
  • Facebook Ads Manager Proficiency
  • Regulatory compliance
  • Community Engagement Strategies
  • Business operations
  • Budgeting

Work Experiences

  • Achieved 15 million impressions on Salesforce.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.
  • Achieved a 31% rise in new customer acquisition in 2023.
  • Analyzed Asana algorithm changes.
  • Achieved results across Asana over 17 months.
  • Achieved industry-leading results for standard customers through streamlined.
  • Advised product development teams on how to improve products based on customer feedback.
  • Achieved results over 15 months.
  • Allowed real-time adjustments.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.

Summaries

  • Adept at building influencer and ambassador programs.
  • Collaborated with 17 key influencers.
  • Recognized for motivating management team members to achieve their goals and fostering innovative work environments.
  • Dedicated team leader with experience analyzing market trends and customer needs in order to create targeted marketing campaigns.
  • Social Media Brand Strategist is a proactive and innovative Social Media Brand Strategist with 4 years of experience converting sales leads and managing multiple territories.
  • Achieved 58% growth in brand engagement.
  • Excited to bring my team leadership experience to my new position.
  • Strengths in workflow optimization and vendor management backed up by Miscellaneous training.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Achieved growth in Austin over a 9-month period.

Accomplishments

  • Partnered with local influencers for a product launch campaign that registered 11 social media engagements within 18 months.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Devised data-driven retargeting campaigns on LinkedIn that achieved 37% higher conversion rates and reduced CPL by 18.
  • Mentored a team of junior strategists on advanced SEO for Social Media, boosting page views by 75% and improving search rankings.
  • Developed an automated reporting dashboard for tracking real-time campaign insights, reducing manual efforts by 16% and enabling faster optimizations.
  • Conducted in-depth competitor analysis that contributed to a reformulated social media approach, boosting organic reach by 17%.
  • Initiated content syndication partnerships that expanded cross-promotional reach by 54% across 2 platforms.
  • Formulated and tested ad creatives through A/B testing on Adobe Creative Suite, improving engagement metrics by 53% and ROI by 38%.
  • Resolved product issue through consumer testing.
  • Played a key role in driving Northwind's account growth in 2016, leading to an increase in follower count by 29% across 9 platforms.

Affiliations

  • American Medical Informatics Association
  • Online Marketing Certified Professional (OMCP)
  • National Association of Social Workers
  • Rotary International
  • Association for Computing Machinery
  • Society of Women Engineers
  • LinkedIn Marketing Solutions Partner Program
  • Influencer Marketing Association
  • Association for Supply Chain Management (APICS)
  • Digital Content Next (DCN)

Certifications

  • Apple Certified Associate (ACA)
  • Digital Branding and Engagement – Cedar Works
  • Certificate in Brand Management – category
  • Pinterest Academy Certification – Ads Management
  • Snapchat Ads Manager Certification
  • HubSpot Social Media Strategy Certification
  • CompTIA A+ Technician
  • Google Analytics Individual Qualification (GAIQ)
  • Google Ads Search Certification
  • MIT Sloan Executive Education Certificate in Digital Transformation

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