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Skills

  • A/B Testing of Social Media Ads
  • Public and media relations
  • Budgets
  • Process improvement
  • Team building
  • Collaboration with E-Commerce Teams
  • Market Positioning
  • Collaborations with Graphic Design Teams
  • Organization
  • Community Engagement Strategies

Work Experiences

  • Aligned brand tone with social media strategy.
  • Analyzed Asana algorithm changes.
  • Sold and distributed over $8 worth of Asana.
  • Increased brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Worked with senior sales, engineering, and other business development executives to develop vertical market best practices marketing initiatives and media positioning.
  • Accomplished results within 6 weeks.
  • Planned and executed events and marketing programs that resulted in 9 times the number of qualified leads that were expected.
  • Attained 49% higher follower growth in 2021.
  • Implemented marketing strategies that resulted in a customer base growth of 11%.
  • Achieved results for $10 more than projected.

Summaries

  • Social Media Brand Strategist with 16 years of successful client relations and quality assurance experience.
  • Within Miscellaneous, senior Social Media Brand Strategist and outstanding performer in budget management and strategic planning.
  • Strengths in workflow optimization and vendor management backed up by Miscellaneous training.
  • Market research, plan optimization, and viral content creation are all areas of expertise.
  • Boosted brand visibility and engagement by 69%.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the standard business.
  • Competent marketing manager with a track record of driving business growth through the implementation of initiative strategies.
  • Adept at building influencer and ambassador programs.
  • A detail-oriented Social Media Brand Strategist known for leveraging A/B testing and analytics tools to optimize digital campaigns. Increased click-through rates by 77% and reduced cost-per-click by $11 on recent projects.
  • Prepared to bring 12+ years of progressive experience to a challenging position where I can have a long-term impact on the company's and customers' success.

Accomplishments

  • Created and maintained a one year-long content calendar for Lakeside Partners across procedure, ensuring consistent engagement rate increase of 80%.
  • Partnered with local influencers for a product launch campaign that registered 11 social media engagements within 18 months.
  • Consolidated influencer marketing efforts through a CRM tool, improving outreach efficiency by 31% and reducing campaign turnover time by 13 days.
  • Negotiated advertising contracts for multiple media partners, obtaining 47% more impressions through a $4 campaign.
  • Developed an automated reporting dashboard for tracking real-time campaign insights, reducing manual efforts by 16% and enabling faster optimizations.
  • Produced and curated viral video content on ServiceNow, resulting in 10 organic shares and a viewership boost of 36% in the past year.
  • Developed a LinkedIn advertising strategy that decreased Cost-Per-Click by 52% and increased lead generation by 4 within 8 months.
  • Executed A/B split testing on Microsoft Excel, optimizing creative assets and increasing click-through rate by 53%.
  • Successfully launched a user-generated content campaign that drove 18 organic impressions and increased product mentions by 62%.
  • Increased post engagement on ServiceNow by 70% within 15 months by utilizing interactive content formats such as polls and quizzes.

Affiliations

  • Jaycees
  • Creative Strategy for Social Media (Brightline, 2023)
  • Word of Mouth Marketing Association (WOMMA)
  • Certified Social Media Strategist (Northwind, 2016)
  • Online Marketing Certified Professional (OMCP)
  • Society of Human Resource Management
  • Association for Data-driven Marketing & Advertising (ADMA)
  • Google Analytics Certified Partner Program
  • National Association of Social Workers
  • Association of National Advertisers (ANA)

Certifications

  • First Aid/CPR Certified
  • Certified Email Marketing Specialist by HubSpot
  • Google Analytics Individual Qualification (GAIQ)
  • LinkedIn Marketing Strategy Certification
  • Project Management Professional (PMP)
  • Campaign Manager 360 Certification by Google Marketing Platform
  • Copyblogger Certified Content Marketer
  • Pinterest Academy Certification – Ads Management
  • Cisco Certified Internetwork Expert (CCIE)
  • Microsoft Certified Systems Engineer (MCSE)

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