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Skills

  • Marketing and advertising
  • Team building
  • Project organization
  • Campaign management
  • Customer engagement response time improvement
  • Data-driven decision making
  • Crisis management playbooks
  • Method equipment
  • Budgeting and Allocation 
  • Market Analysis

Work Experiences

  • Oversaw the launch of 8 new products in order to increase market share and generate revenue of $10.
  • Compiled product, market, and customer data to forecast accurate sales and profit projections.
  • Created innovative and targeted collateral to support overall branding objectives.
  • Achieved a 78% increase in click-through rates.
  • Achieved a 5% uptick in engagement.
  • Achieved results within 6 months.
  • Achieved Outstanding Service Award for best use of social graphics.
  • Experimented with marketing channels such as paid acquisition, social media, and creating new content.
  • Implemented optimal sales strategies for the Columbus market in order to meet commercial objectives.
  • Developed insights into marketing campaigns in order to evaluate how well they performed in relation to their objectives.

Summaries

  • Adjusted strategies in real time.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the initiative business.
  • Within Miscellaneous, senior Social Director and outstanding performer in project management and client relations.
  • Marketing Manager with a track record of developing marketing strategies and leading successful product launches, promotions, and development.
  • Overall morale and productivity are boosted by experience in policy development and staff management procedures.
  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Costs were consistently reduced while profits were increased.
  • Hardworking, results-oriented leader with a track record of project development, team supervision, and campaign improvement.
  • Achieved a 68% lift in click-through rates.

Accomplishments

  • Documented and resolved initiative which led to metric.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Implemented social listening tools to track brand sentiment, reducing response times to customer inquiries by 40%.
  • Led the redesign of the visual branding on method, resulting in a Top Performer for innovative design elements in 2017.
  • Trained a team of 14 social media associates on best practices, improving overall content quality and boosting engagement by 43%.
  • Introduced user poll content to capitalize on audience participation, resulting in a 16% increase in interaction over two years.
  • Revamped the brand’s social media bio and profile sections to align with SEO principles, resulting in an increase in profile visits by 77%.
  • Led the rebranding campaign of the company’s social media presence, achieving 8k new followers in 18 months.
  • Generated monthly analytics reports on social engagement, identifying key growth areas and leading to an improvement in metrics by 61%.
  • Optimized organic content posting schedule using Adobe Creative Suite, increasing engagement during peak hours by 50%.

Affiliations

  • American Society of Safety Professionals
  • Ad Council Social Innovation Fellowship
  • Society of Human Resource Management
  • Twitter Flight School Certification
  • HubSpot Academy Certification
  • Digital Marketing Institute
  • International Association of Business Communicators (IABC)
  • Freemason
  • International Social Media Association (ISMA)
  • Clubhouse Content Moderation Specialists Network

Certifications

  • Certified Social Media in Business Expert - Summit Group
  • Certified Public Relations Specialist with Social Media Skills
  • Cisco Certified Internetwork Expert (CCIE)
  • LinkedIn Marketing Solutions Fundamentals - 2022
  • Twitter Advanced Advertising Certification - 2020
  • Certified Visual Content Strategist - Microsoft Excel
  • Google Certified Professional Cloud Architect
  • Certified Digital Marketing Professional (CDMP) - Seattle
  • Project Management Professional (PMP)
  • Salesforce

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