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Skills

  • Invoice generation
  • Conversion Rate Optimization (CRO)
  • Supervision
  • Security systems
  • Client relationship management
  • Advanced SEO tools (Workday, Microsoft Excel)
  • Organization
  • Project management
  • Data-driven decision making
  • MS Office

Work Experiences

  • Increased profit margins by streamlining operations and workflow and negotiating competitive vendor contracts.
  • Conducted extensive research into competitor ad, keyword, bid, and landing page activities.
  • Used ServiceNow to compile data gathered from various sources.
  • Achieved a initiative ranking increase in Columbus searches.
  • Working with team members and customers to find workable solutions improved operations.
  • Discovered trends by analyzing competitor activities.
  • Implementing system initiatives helped me increase organic search traffic for clients.
  • Developed a reputation for punctuality and hard work.
  • Management recognized me for providing outstanding customer service.
  • Finished framework of project, which resulted in standard.

Summaries

  • System and process have a proven track record.
  • Senior SEO Specialist with 13 years of experience in Miscellaneous who is self-motivated.
  • Expert in metric with a strong aptitude for streamlined and spearheaded.
  • Passionate about fusing strategy and creativity, pursuing new opportunities, and forging professional connections.
  • Restructuring and launching campaigns, as well as increasing revenue and controlling costs, are examples of accomplishments.
  • Working with stakeholders and corporate teams is a breeze for this strong relationship builder.
  • Achieved measurable performance improvements for websites.
  • Standard, framework, and process are all available.
  • Achieved results within the first one year.
  • Miscellaneous student seeking hands-on experience through an internship in strategic planning.

Accomplishments

  • Orchestrated a successful link-building campaign that increased domain authority by 5 points, significantly boosting organic search rankings.
  • Led SEO audits for 18+ client websites, providing optimization strategies that collectively improved SEO health scores by 12%.
  • Boosted local SEO presence by optimizing Google My Business profiles across 7 locations, resulting in a 27% jump in local search visibility.
  • Identified and resolved critical site architecture issues, improving crawl efficiency by 43% and boosting indexation across Asana tools.
  • Designed and implemented an SEO A/B testing plan to optimize meta descriptions, resulting in 15% higher organic click-through rates.
  • Proactively updated and maintained XML sitemaps and robots.txt files post-relaunch, ensuring no drop in crawl efficiency or broken pages.
  • Presented in-depth SEO performance reports to stakeholders, showcasing monthly improvements in organic reach by 45% quarter over quarter.
  • Audited and revamped meta-data and headers for 11 key pages, contributing to a 52% growth in SERP click-through rates.
  • Developed and executed a comprehensive keyword optimization plan that enhanced search rankings for QuickBooks, producing a 81% jump in organic traffic.
  • Improved backlink quality by conducting a thorough audit, disavowing toxic links and increasing overall domain authority by 10 points.

Affiliations

  • Annual attendee at SMX (Search Marketing Expo) Conference, focused on cutting-edge SEO and SEM tactics.
  • Speaker at local SEO meetups in Boston, sharing insights on competitive analysis and content gap improvement strategies.
  • Certified Advanced Technical SEO Specialist via Workday, focusing on site structure, mobile optimization, and page speed improvements.
  • Enrolled in Yoast Training Programs to gain deeper expertise in SEO for WordPress platforms.
  • Mentor at an SEO Training Program (Summit Group), helping junior SEO specialists develop data analysis and optimization skills.
  • Co-hosted SEO webinars with system, discussing mobile SEO, local optimization, and high-performance content strategies.
  • Active Member of SEMPO (Search Engine Marketing Professional Organization) since 2016, contributing to ongoing discussions on industry trends and innovations.
  • Collaborated with local university's digital marketing department to develop SEO curriculum and educational materials for students.
  • Instructor for SEO workshops with an emphasis on rank forecasting and competitive analysis Ironclad Systems.
  • Google Analytics Certified, maintaining valid certification through 2020 for expertise in data analysis and tracking.

Certifications

  • CompTIA Network+
  • Google Mobile Sites Certification - 2021
  • Advanced Google Data Studio Reports for SEO by Meridian – 2021
  • Local SEO Certification by Yoast – 2020
  • Content Marketing Certification - process / 2018
  • BrightEdge SEO Certification – 2022
  • Google Optimize Fundamentals – 2020
  • Google Analytics Individual Qualification (GAIQ) - 2016
  • Google Ads Search Certification - 2022
  • Search Engine Marketing (SEM) Masterclass Certification by Ironclad Systems – 2015

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