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Skills

  • HubSpot Platform expertise
  • Conversion Rate Optimization (CRO)
  • Customer journey mapping
  • Employee training
  • Budgeting
  • Lead generation and conversion tracking
  • Lifecycle marketing
  • Customer retention and loyalty programs
  • Digital marketing strategy development
  • Graphic design

Work Experiences

  • Updated process procedures to address data collection and analysis issues, resulting in initiative.
  • Achieved a 55% lift in MQL-to-SQL conversions.
  • Analyzed market trends and consumer data.
  • Contributed to a 34% increase in go-to-market speed.
  • Boosted organic leads by 55%.
  • Advised the CMO on strategic alignment.
  • Looked at demographic data to determine the best targets, competitor offerings, and persuasion tactics.
  • Increased credibility and client awareness by creating technical and non-technical marketing collateral and presentations, public relations campaigns, articles, and newsletters.
  • Collaborated with external partners and agencies to enhance branding efforts, securing over 4 media placements in 4 months.
  • Achieved Employee of the Year for highest ROI.

Summaries

  • Achieved 33% growth in organic leads.
  • Clear understanding of performance reporting and strategic planning as well as process improvement training.
  • Strengths in cross-functional collaboration and data analysis backed up by Miscellaneous training.
  • Marketing Specialist with experience developing creative marketing collateral for a variety of projects.
  • Achieved highest ROI success in Northwind.
  • Achieved 22% growth in web traffic.
  • Achieved 23% growth in lifetime value.
  • Within Miscellaneous, senior Senior Marketing Advisor and outstanding performer in performance reporting and strategic planning.
  • Excellent track record of resolving issues, increasing customer satisfaction, and driving overall operational improvements.
  • Accomplished marketing lead specialized in media planning and buying, driving a sustainable increase in brand awareness and revenue while ensuring optimal use of advertising budgets.

Accomplishments

  • Championed cross-channel optimization that raised the ROI on integrated marketing campaigns by 33% while maintaining brand alignment.
  • Devised A/B testing protocols for website landing pages that improved user experience and boosted conversion rates by 85%.
  • Introduced growth hacking initiatives like referral marketing, leading to a 84% surge in user acquisition over several months.
  • Led data consolidation efforts from 7 different tools, improving reporting accuracy by 59% and facilitating real-time decision making.
  • Collaborated with team of 12 in the development of process.
  • Developed market segmentation strategies that drove a 14-fold increase in targeted leads and 74% boost in engagement.
  • Chaired meetings with cross-functional teams to ensure alignment on KPIs and performance metrics, resulting in 38% improvement in campaign delivery.
  • Increased social media ad spend efficiency by 75% through advanced audience segmentation and platform-specific strategies, resulting in system ROAS.
  • Negotiated partnerships and sponsorships that expanded brand presence across 5 new markets and generated 5 in additional revenue.
  • Documented and resolved metric which led to procedure.

Affiliations

  • Academy of Marketing Science (AMS) Member
  • Association for Computing Machinery
  • Lions Club
  • Lead Strategist for standard in 2024
  • Rotary International
  • Content Marketing Conference Speaker (2022 or Raleigh)
  • American Medical Informatics Association
  • Google Ads Certified Professional
  • Local Chamber of Commerce Marketing Committee Chair
  • International Council of Nurses

Certifications

  • Scrum Master Certified (SMC) - Northwind
  • PRINCE2 Foundation Project Management Certification
  • Advanced Growth Marketing Certificate - team leadership
  • Advanced Social Media Strategy Certification (ASMS) - Ironclad Systems
  • Certified Social Media Strategist (CSMS) from Harbor & Co.
  • LinkedIn Advertising Certified Professional
  • Cisco Certified Internetwork Expert (CCIE)
  • Facebook Certified Media Buying Professional
  • Facebook Blueprint Certification
  • Professional Certified Marketer (PCM) - American Marketing Association

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