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Skills

  • Product development
  • PeopleSoft
  • Market Positioning
  • Market Analysis
  • Agile project management
  • Market trend analysis
  • Creative project management
  • MS Office
  • Team management
  • Customer recognition enhancement

Work Experiences

  • Achieved results within 5 months.
  • Achieved a 39% uplift in brand loyalty.
  • Sold and distributed over $14 worth of ServiceNow.
  • Achieved growth within 13 months.
  • Increased ServiceNow sales and brand exposure by developing new packaging, collateral, and sales materials, as well as optimizing target audience reach.
  • Accomplished this within 5 months.
  • Achieved industry-leading results for process customers through automated.
  • Implemented marketing strategies that resulted in a customer base growth of 4%.
  • Achieved results within 8 months.
  • Advised product development teams on how to improve products based on customer feedback.

Summaries

  • Recognized on a regular basis for outstanding performance and contributions to the Miscellaneous industry's success.
  • Strengths in workflow optimization and data analysis backed up by Miscellaneous training.
  • Achieved certification for Power BI.
  • 11 new ideas entered development.
  • Achieved 38% growth in engagement.
  • With creative and proactive approaches, I've managed all stages of campaigns, deepened partnerships, and increased sales.
  • With exceptional Miscellaneous expertise and top-notch communication abilities, highly skilled in forecasting, project management, and strategic planning.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the process business.
  • Senior Brand Innovation Manager is a proactive and innovative Senior Brand Innovation Manager with 4 years of experience converting sales leads and managing multiple territories.
  • Achieved 72% lift in overall campaign ROI.

Accomplishments

  • Streamlined go-to-market efforts for a portfolio of 3 brands, achieving 65% improvement in time-to-launch and 13 increase in annual revenue.
  • Collaborated with team of 13 in the development of metric.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Increased consumer engagement by 23% on SAP through a series of digital campaigns informed by comprehensive market research.
  • Partnered with executive leadership to implement strategic roadmap that drove 83% revenue growth and improved organizational alignment.
  • Developed comprehensive KPI metrics for innovation projects, achieving 29% goal adherence rate and driving next-phase project approvals.
  • Volunteered to lead sales enablement efforts, helping to develop training materials that increased team efficiency by 79%.
  • Resolved product issue through consumer testing.
  • Coordinated cross-functional teams across marketing, product, and R&D, resulting in the successful launch of Power BI in 2022, which achieved 60% market penetration within its first quarter.
  • Devised a new pricing architecture for ServiceNow, generating $12 in incremental revenue within the first 11 months.

Affiliations

  • National Association of Women Business Owners (NAWBO), Leadership Development and Mentorship Programs
  • Association for Computing Machinery
  • Product Development and Management Association (PDMA), Innovation and Leadership Member
  • Project Management Institute
  • Interactive Advertising Bureau (IAB), Active Member in Digital Branding Initiatives
  • International Council of Nurses
  • Customer Experience Professionals Association (CXPA), Contributor to Customer Journey Improvement Insights
  • National Association of Social Workers
  • Shopper Marketing Association, Advisory Board Member
  • Design Management Institute (DMI), Design and Branding Contributor

Certifications

  • Product Innovation Mastery – Association of International Product Marketing and Management (AIPMM)
  • First Aid/CPR Certified
  • Global Brand Manager Certification – INSEAD
  • Digital Strategy and Planning Professional Certification – Digital Marketing Institute
  • Executive Education: Strategic Brand Leadership – London Business School
  • ServSafe
  • Google Analytics Individual Qualification (GAIQ)
  • Brand Management: Aligning Business, Brand and Behavior Certification – method
  • Certified Design Thinking Professional – IDEO
  • Certified Communication & Persuasion Expert – Influence at Work

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