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Skills

  • Ethical Persuasion Techniques
  • Supervision
  • Unique content creation
  • Lead Generation Copywriting
  • Editing and review
  • Landing Page Optimization
  • First Aid/CPR
  • Emotional Appeal in Copywriting
  • Budgets
  • Tableau intelligence

Work Experiences

  • Achieved a 73% drop in user errors.
  • Was in charge of resolving disagreements and negotiating mutually beneficial agreements between parties.
  • Achieved 57% member growth.
  • Solved method issues, improved operations, and provided excellent customer service.
  • Applied principles to landing page copy.
  • Collaborated with stakeholders to reshape messaging for initiative, contributing to a successful $6 crowdfunding campaign.
  • Conducted market research.
  • Achieved an Top Performer for Workday.
  • Collaborated with category customers to determine their needs and deliver program service.
  • Boosted lead generation by 68%.

Summaries

  • Adept Conversion Copywriter focused on driving measurable results.
  • Within Marketing and Communications, senior Conversion Copywriter and outstanding performer in performance reporting and quality assurance.
  • Accomplished Conversion Copywriter.
  • Conducted split testing.
  • Market-savvy copywriter with experience monitoring and analyzing business and consumer trends to develop new or re-define existing brand strategies.
  • Adept at enhancing web copy.
  • Conversion Copywriter focused on delivering content that improves user experience and conversion rates. Collaborated with UX teams to create persuasive copy that helped increase sign-ups by 56%. Leveraged behavioral insights for optimal engagement.
  • Dedicated to learning, growing, and succeeding in Marketing and Communications.
  • Conversion Copywriter focused on improving user experience.
  • Copywriter with 12 years of client-focused service, project management, and revenue-generating content creation experience.

Accomplishments

  • Consistently optimized blog posts using competitive analysis, increasing organic traffic by 53% over several months.
  • Collaborated with cross-functional teams to ensure aligned messaging on product launches, contributing to 60% above goal in pre-sales.
  • Analyzed competitor content to develop a unique copy style that increased market share by 55% over several months.
  • Authored highly-effective email subject lines that increased open rates by 36% in 6 months.
  • Developed conversion-focused email sequences resulting in 9 new leads and improving lead conversion rate by 33%.
  • Directed a full content refresh for Beacon Labs, boosting engagement rates through relevant and value-driven copy by 72%.
  • Created a unique tone and voice for Brightline, ensuring consistent messaging across 3 marketing channels.
  • Immensely improved click-through rates in paid advertising campaigns by applying value-driven language, achieving a 7% ROI.
  • Optimized blog content for search intent, achieving a 33% increase in relevant organic traffic in several months.
  • Researched audience pain points and tailored copy that led to fewer objections, improving the sales close rate by 36%.

Affiliations

  • Customer Acquisition Academy – Yearly Participant in Sponsored Workshops
  • National Association of Social Workers
  • Lions Club
  • Interactive Advertising Bureau (IAB) Member
  • Institute of Advanced Advertising Studies – Graduate
  • Association of Information Technology Professionals
  • Sales and Marketing Executives International – Conversion Optimization Member
  • Association of Independent Information Professionals – Content Specialist
  • Freemason
  • User Experience Professionals Association – Writing for UX Course

Certifications

  • First Aid/CPR Certified
  • Certificate in UX/UI Copywriting - Ironclad Systems
  • Facebook Blueprint Certification - Digital Marketing Associate
  • Google Analytics Individual Qualification (GAIQ)
  • LinkedIn Marketing Strategy Certificate - Harbor & Co.
  • Certified Content Marketing Specialist - DigitalMarketer
  • CompTIA A+ Technician
  • Certified Conversion Copywriter - Copy Hackers
  • Marketing Messaging Certification - StoryBrand
  • Certified Persuasive Copywriter - American Writers and Artists Institute (AWAI)

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