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Skills

  • Iterative Content Testing
  • Budget-Conscious Copywriting for PPC
  • Organization
  • Lead Generation Copywriting
  • MS Office
  • Email Campaign Copywriting
  • Headline optimization
  • Editing and Proofreading for Persuasion
  • Conversion Rate Optimization (CRO) Best Practices
  • A/B testing strategies

Work Experiences

  • Had an excellent attendance record and was always on time for work.
  • Collaborated with stakeholders to reshape messaging.
  • Achieved 57% member growth.
  • Conducted market research.
  • Achieved an Top Performer for Workday.
  • Gave editorial advice to other departments, including the metric team, which was dedicated to producing high-quality content.
  • Adjusted ad headlines.
  • Developed high-impact messaging for all marketing channels, resulting in revenue and market share increases of over 4%.
  • Answered 14 calls per one year to help customers with their questions and concerns.
  • Achieved a 73% drop in user errors.

Summaries

  • Conversion Copywriter with expertise in audience psychology.
  • Achieved a 60% increase in CTR for Workday.
  • Strengths in team leadership and stakeholder engagement backed up by Marketing and Communications training.
  • Adept Conversion Copywriter focused on driving measurable results.
  • Conversion Copywriter is a multi-talented Conversion Copywriter who is consistently rewarded for planning and operational improvements.
  • Consistently exceeded revenue targets by $10.
  • Conversion Copywriter focused on delivering content that improves user experience and conversion rates. Collaborated with UX teams to create persuasive copy that helped increase sign-ups by 56%. Leveraged behavioral insights for optimal engagement.
  • Professional with strong leadership and goal-alignment skills across teams and external organizations.
  • Adept Conversion Copywriter with a focus on driving measurable results through compelling copy. Expertise in crafting landing page content that increased lead conversions by 50% for Power BI.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the standard business.

Accomplishments

  • Edited and optimized landing page copy that contributed to a 79% increase in conversions and a reduction in bounce rate by 40%.
  • Conducted market research to inform content tone, resulting in a 28% higher engagement rate on social posts in two years.
  • Resolved product issue through consumer testing.
  • Authored highly-effective email subject lines that increased open rates by 36% in 6 months.
  • Analyzed competitor content to develop a unique copy style that increased market share by 55% over several months.
  • Documented and resolved method which led to procedure.
  • Enhanced conversion rate optimization (CRO) through persuasive headline testing and improved content readability, increasing form submissions by 30%.
  • Implemented persuasive A/B tested copy on lead-capture pages, generating over 2 new leads within several months.
  • Redesigned product landing pages with a primary focus on conversion, leading to a revenue increase of $17 in one year.
  • Created a unique tone and voice for Brightline, ensuring consistent messaging across 3 marketing channels.

Affiliations

  • Project Management Institute
  • Interactive Advertising Bureau (IAB) Member
  • American Society of Safety Professionals
  • European Association of Copywriters – Participant
  • American Marketing Association (AMA) – Digital Marketing Specialization
  • Rotary International
  • Sales and Marketing Executives International – Conversion Optimization Member
  • International Association of Administrative Professionals
  • American Business Media – Member & Content Creator
  • Affiliate Marketing Association – Monthly Contributor

Certifications

  • CompTIA Security+
  • Advanced Social Media Copywriting - Workday
  • Digital Copywriting Certificate from Institute of Data & Marketing (IDM)
  • Certified Public Accountant (CPA)
  • LinkedIn Marketing Strategy Certificate - Harbor & Co.
  • Brand Messaging & Storytelling Certification - SAP
  • Cisco Certified Internetwork Expert (CCIE)
  • Certified Email Marketing Specialist - Copy Hackers
  • Cisco Certified Network Associate (CCNA)
  • CompTIA A+ Technician

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