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Skills

  • Promotional Efficiency Optimization
  • Research methods
  • Data entry
  • Communications management
  • Market share growth strategies
  • Dashboard Automation Asana
  • Market Analysis
  • Cost Savings Identification
  • Pricing structures
  • Customer segmentation

Work Experiences

  • Contributed to multi-channel product launches.
  • Achieved Excellence Award for sales excellence.
  • Contributed to a 55% increase in average basket size.
  • Entered procedure data into QuickBooks databases, streamlining analysis procedures for speed and precision.
  • Analyzed competitor pricing strategies, providing actionable recommendations that increased market share by 50% in Raleigh.
  • Contributed to multi-channel product launches, leading to a 65% growth in category revenue within the first quarter of launch.
  • Wrote copy for marketing, advertising, and websites that was both engaging and effective.
  • Built strong relationships with key suppliers.
  • Collaborated with cross-functional teams to identify new growth opportunities, driving $6 in additional revenue for key accounts.
  • Mentored and guided the executive team to improve profitability, marketing strategy, and communications planning during business development decision-making.

Summaries

  • Boosted gross margin by $16.
  • Strengths in stakeholder engagement and workflow optimization backed up by Miscellaneous training.
  • Achieved Excellence Award for Sales Excellence.
  • Marketing specialist with a passion for creating successful campaigns and product marketing plans that satisfy clients and meet challenging goals.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the initiative business.
  • Applied data-driven promotional initiatives.
  • For consistent, high-quality results, establishes clear standards and enforces protocols.
  • Sales Category Analyst with 2 years of successful risk assessment and vendor management experience.
  • Dedicated to learning, growing, and succeeding in Miscellaneous.
  • Achieved a 36% uplift in sales for Asana.

Accomplishments

  • Used initiative to track promotional campaign effectiveness, resulting in a 20% higher return on investment (ROI) for Adobe Creative Suite.
  • Provided data-driven recommendations that resulted in securing prime shelf space for HubSpot, increasing sales by 48%.
  • Redesigned category product assortment based on consumer insights, increasing average basket size by 72%.
  • Created custom sales forecasts using ServiceNow, reducing inventory stockouts by 49% and minimizing overstock issues.
  • Evaluated category data from standard, which enabled the team to achieve a 55% lift in targeted retail sales compared to the previous year.
  • Negotiated optimal product placement with leading retailers, which drove a 21% increase in in-store sales for Workday.
  • Used framework to analyze market trends, resulting in 61% more efficient shelf space allocation for key categories.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Utilized framework to identify growth opportunities, which led to the introduction of 14 new SKUs in the HubSpot category.
  • Designed and maintained a performance-tracking system within framework, reducing response time to customer queries by 35%.

Affiliations

  • Private Label Manufacturers Association (PLMA)
  • Lions Club
  • American Society of Safety Professionals
  • In-Store Marketing Institute Membership
  • Network of Executive Women (NEW)
  • American Marketing Association
  • Business Analytics & Data Science Association
  • Rotary International
  • International Association for Contract and Commercial Management
  • Shopper Experience & Insights Network (SEIN)

Certifications

  • SAP Certified Application Associate – SAP Analytics Cloud
  • SQL for Data Science - Coursera & process
  • Certified Supply Chain Professional (CSCP) – APICS
  • Retail Assortment Planning Certification - IRI
  • Certified Category Management Professional (CCEP) - Category Management Association (CMA)
  • HubSpot Sales Software Certification
  • Certificate in Market Forecasting - process
  • CompTIA Network+
  • Certified Business Analysis Professional (CBAP)
  • Google Data Analytics Professional Certificate

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