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Skills

  • Orientation programming
  • Team building
  • Data-driven admissions decisions
  • Customer service
  • Lead generation and follow-up
  • Application process optimization
  • Communications
  • Public speaking and presentations
  • Scholarship distribution analysis
  • Client relationship management

Work Experiences

  • Assessed and reported monthly recruitment metrics to leadership, directly contributing to adjustments in strategy that led to improved conversion rates.
  • Transported Tableau to 18 months customer locations.
  • Solved framework issues, improved operations, and provided excellent customer service.
  • Addressed concerns of 11 prospective students and families daily.
  • Collaborated with marketing teams.
  • Achieved results within one admissions cycle.
  • Oversaw the delivery of framework project by metric team, which resulted in category.
  • Collaborated with method customers to determine their needs and deliver initiative service.
  • Coordinated recruitment videos featuring current students and alumni.
  • Achieved a 63% improvement in academic performance metrics.

Summaries

  • Clear understanding of strategic planning and client relations as well as cross-functional collaboration training.
  • Relationship builder who takes a decisive approach to solving operational issues.
  • Created effective admissions initiatives.
  • Aptitude for virtual event facilitation.
  • Accomplished at orienting newly admitted students.
  • Admissions expert in developing strategic transfer student initiatives.
  • To ensure program success, cultivate long-term relationships with students and staff.
  • Collaborated with high school guidance counselors.
  • Costs were consistently reduced while profits were increased.
  • Proven leadership, operational excellence, and organizational development skills, as well as a thorough understanding of the category business.

Accomplishments

  • Reduced the university’s marketing costs by adopting a digital-first approach to recruitment, saving the department 64% in advertising expenses.
  • Initiated digital lead tracking tools integrated with leading CRM software, generating 6 new leads and improving lead follow-ups by 24% %.
  • Developed outreach campaigns targeted at high-achieving students, increasing honors and scholarship applications by 43% in 2017.
  • Maintained leadership as the district-wide representative for prospective students, overseeing an increase in enrollment applications from the region by 31% during 2017.
  • Hosted virtual admissions panels that attracted 5 participants and positively impacted engagement metrics, improving webinar interactivity by 36% %.
  • Participated in statewide high school visits and presentations, helping to enhance the university’s brand recognition and increase applications by 55% %.
  • Utilized initiative to target and engage prospective students, with an email open rate of 76% and implemented from the outreach.
  • Improved student admission rates by conducting individual counseling sessions, which ensured that 26% of advised students completed the application process.
  • Documented and resolved initiative which led to program.
  • Identified new recruitment markets by analyzing geographic data, resulting in 38% increase in student applications from out-of-state regions.

Affiliations

  • Association for Computing Machinery
  • Regional Admissions Counselors of category
  • Campus Events Planning and Coordination Council
  • Southern Association for College Admission Counseling (SACAC)
  • Civic Engagement and College Readiness Network
  • Texas Schools Counselor’s Association
  • Youth Programs Advisory on College Admissions Practices
  • Lions Club
  • Educational Data Mining Society
  • National Academic Advising Association (NACADA)

Certifications

  • Certified Enrollment Manager (CEM) – American Association of Collegiate Registrars and Admissions Officers (AACRAO)
  • Leadership in Enrollment Management Certificate – process
  • Google Certified Professional Cloud Architect
  • SHRM Senior Certified Professional (SHRM-SCP)
  • SHRM Certified Professional (SHRM-CP)
  • College Recruitment Strategy Certification – metric
  • Certified Education Planner (CEP) – Cedar Works
  • College Admissions Data Manager Certification – Power BI
  • Apple Certified Associate (ACA)
  • Slate User Proficiency Badge – Technolutions

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